For businessesMedia kit 2027

Advertise where creatives learn and choose their tools

Your brand becomes useful content: around comparisons, in a brand story, a video tutorial, relevant topic content or a newsletter. In German and English.

  • Content instead of banners
  • Clear labels alongside each placement
  • Written by our editors
Reach

Readers ready to choose

TutKit readers work with Photoshop, Figma or AI tools and help decide which software, printer or hosting service to buy.

80,000Monthly visitors to TutKit.com, half arriving through Google Search
160,000Monthly page views on TutKit.com
90,000Newsletter subscribers
20–30%Newsletter open rate
23,000YouTube subscribers, @TutKit
34,000Facebook fans
Almost 100,000Members of our Facebook groups
23,000Registered members, PSD-Tutorials.de
8,000+Video tutorials in the subscription
DE + ENTwo languages, one partnership

All figures as of September 2026, per channel. Audiences overlap and are not added together. Germany accounts for by far the largest share of page views. The newsletter and the Facebook groups are in German.

AudienceGraphics & designPhotographyContent creatorsAgenciesMarketing teamsFreelancersSchools & universities
Advertising formats

Nine formats, all without banners

Each format provides useful, clearly labelled content. You pay for visibility, never for a better rating. We confirm availability and services before making a proposal.

Sponsored

Featured comparison placement

Highlighted presentation and an extended profile alongside a relevant comparison, such as AI image generators. Our editors determine ratings and rankings independently.

Where
Comparison pages and relevant topics
Billing
Monthly or commission-based by agreement
Good for
Readers close to a purchase decision
Ask about this format
Sponsored

Comparison box in an article

The top three from a comparison in a compact box within related articles. Reach readers as they explore a topic. Selection and ratings remain independent.

Where
Relevant expert articles
Available
Together with a placement around a comparison
Good for
Reach beyond the comparison page
Ask about this format
Sponsored

Brand story

A profile of your tool or offering, written by the TutKit editorial team. Two weeks in the feed, followed by a place in the brand story overview.

Where
Homepage, section and overview
Duration
24 months online, permanently on request
Good for
Explain new tools and offerings
Ask about this format
Presented by

Topic sponsorship

Your brand as a partner of a relevant topic, with your logo and clear labelling. Exclusive: one sponsor per topic. We agree the topic and available placements with you.

Where
Relevant topic content
Duration
From 3 months
Good for
Connect your brand with a topic
Ask about this format
Advertisement

Newsletter feature

A text module with a link, a dedicated section with an image or an exclusive email. The German TutKit newsletter reaches around 90,000 subscribers.

Where
TutKit newsletter
Scope
Teaser, image feature or dedicated email
Good for
Timely reach for your campaign
Ask about this format
Sponsored

Sponsored tutorial

Around ten minutes of video showing our trainers using your tool in practice. Free to watch on TutKit.com and the @TutKit YouTube channel. You can also use the video yourself.

Where
TutKit.com and YouTube
Service
Concept, recording, editing and publication
Good for
Show what your tool can do
Ask about this format
Sponsored

Editorial partnership

Your product, study or offering as a topic on TutKit, prepared by our editors where it helps readers. We agree the content, format and scope together.

Where
TutKit.com and PSD-Tutorials.de
Scope
By agreement
Good for
Your topic where readers look for it
Ask about this format
Advertisement

Social media post

A post on our Facebook page and in our photography, Photoshop and Lightroom groups. It can also support your brand story.

Where
Facebook page and relevant groups
Billing
Per post
Good for
Product launches, promotions and discounts
Ask about this format
Premium

Premium industry event listing

Your conference, workshop or webinar highlighted in the events calendar, with an image and a direct registration link. Ask about availability for your date.

Where
Industry events
Duration
Until the event
Good for
More registrations for your event
Ask about this format
Popular combination

Themed package: one topic, every touchpoint

Sponsorship around a relevant topic, presence around a comparison and a brand story. We build a package to suit your goals and budget. Minimum duration: 3 months.

Request a package
Pricing

A proposal that suits you

We work without a fixed price list. Every proposal is based on your goals, scope and budget, from a small first campaign to a year-long partnership.

What mattersCampaign goalsFormats and scopeDurationLanguagesYour budget
Why TutKit

Why advertising on TutKit works

Your brand appears in an environment readers trust, and you can see the results at any time.

An editorial environment

Your message appears alongside tutorials and guides that readers actively seek out.

Written by our editors

We write in the voice of the magazine. You provide the facts, check them and approve them.

Clear labelling

Every format is labelled alongside the placement so readers can recognise and understand the partnership.

Live report

Every booking comes with a personal link where you can view the measured views and clicks for your advertising placements at any time.

The process

Five steps to publication

  1. 1 · Enquiry

    Goals and budget

    Complete the form or request our media kit.

  2. 2 · Conversation

    15 minutes

    We suggest a topic, format and proposal to suit your product and budget.

  3. 3 · Editorial

    We write

    You provide facts and images and approve the facts.

  4. 4 · Launch

    Publication

    Clearly labelled, in English, German or both, as agreed.

  5. 5 · Report

    Results

    A live link with views and clicks, followed by a shared review.

Frequently asked questions

Good to know

How much does a booking cost?

That depends on format, scope, duration and languages. Tell us your goals and budget range and we will suggest a suitable combination. Small budgets are welcome too.

Can I write the brand story myself?

Our editors write the article so it fits the magazine and helps readers. You provide the facts, check them before publication and approve them.

Does a featured placement improve my rating?

No. Our editors determine comparison ratings and rankings independently. A partnership covers clearly labelled presentation and profile details, never a rating or ranking.

Can I book only German or only English?

Yes. We discuss which formats and placements are available for the German or English edition. Individual or combined bookings are agreed with you.

How do you measure results without advertising cookies?

Clicks on labelled advertising links are counted on the server through a redirect. We agree which view and click figures your report will include in the proposal.

Get started

Let’s talk about your topic

Tell us briefly about your goals. We will get back to you within 24 hours with a tailored proposal, personally rather than automatically.

  • Reply within 24 hours
  • Free and without obligation
  • A dedicated contact
Stefan PetriManaging Director, TutKit.com

Prefer to email us directly?
advertising@tutkit.com

Request the media kit
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