Google's AI Overviews now appear in German search for more than half of the keywords that SISTRIX monitors. The share crossed the 50 percent mark on November 2, 2026.
For operators of websites, shops, and portfolios that get visitors from Google Search, the consequence matters most: According to OnlineMarketing.de, the click-through rate below an AI Overview drops, in some cases drastically. What you can derive from this for your pages is explained in the last section.
How fast is the share of AI Overviews growing?
Since the summer, the share has been growing much faster than in the months before. SISTRIX names these measurement points: 20 percent on November 15, 2025, 30 percent on July 10, 2026, 40 percent on September 11, 2026, 50 percent on November 2, 2026, and 57.9 percent on November 6, 2026.
Share of AI Overviews in Germany
Share of the keywords monitored by SISTRIX for which Google shows an AI Overview
- November 15, 202520 %
- July 10, 202630 %
- September 11, 202640 %
- November 6, 202657.9 %
SISTRIX gives no information on the size of the keyword set in the article
Sources: SISTRIX, OnlineMarketing.de
It took almost eight months to go from 20 to 30 percent. By contrast, the share needed only 52 days to go from 40 to 50 percent. The SISTRIX article provides no information on the size of the keyword set or on the distribution across industries. The figure therefore describes an average across all monitored keywords and not your niche.
What does this mean for clicks and rankings?
According to OnlineMarketing.de, clicks below an AI Overview decline, in some cases drastically. Some Overviews are so large that the classic results are pushed further down.
According to the assessment of SISTRIX head Johannes Beus, Google often selects the sources for an Overview from pages that already rank high anyway. Good rankings are therefore becoming more important, Beus concludes. At the same time, Google is expanding advertising in AI Mode and in AI Overviews. According to OnlineMarketing.de, Google does not yet offer ads in AI Mode in Germany.
What this means for you
Open Search Console and compare, for your most important pages, the clicks of the past three months with the period before. If clicks fall while impressions stay the same, an AI Overview above your result may be the reason.
Also enter the ten questions your customers ask most often into Google yourself. Note for which ones an AI Overview appears and whether your page is linked there.
If your page is not among the top results for these questions, working on the ranking is worthwhile first. According to Beus, the sources of the Overviews often come from exactly there.
SISTRIX published the analysis on November 6, 2026, and OnlineMarketing.de put the figures into context on November 9, 2026.
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