Design your own advertising banners in Photoshop - 10 modern top designs to recreate (tutorial)

Designing modern advertising banners - how to get clicks

Stop and click! If you want to ensure that your advertising banners on the web and in newsletters evoke exactly this reaction: give them modern designs that clearly stand out from the everyday flood of images.

In this four-hour Photoshop tutorial, Stefan Riedl presents ten best-of variants for advertising banners - with different size formats, varied styles and for different purposes.

You'll be there when the advertising banners in Photoshop are gradually cleaned up. You can follow every single step to build the banners yourself or create your own variations based on the examples. You will also find out which sources on the web are particularly suitable for fonts, assets, icons and images to create your own banners.

Launch Photoshop and easily create your own banners

From Instagram, Facebook and LinkedIn to newsletter marketing and your own website - sometimes you need 16:9, sometimes 8:10, and often it's square. That's why your trainer will discuss different ad banner sizes during the tutorial and show you how to make the most of the available space. You will even scratch clouds - with the elongated scyscraper format.

In terms of content, the training addresses typical topics that companies and self-employed people repeatedly convey with advertising banners . Whether you are looking for talent and specialists for your team, celebrating a company anniversary or want to present offers - let the design ideas inspire you to recreate and create your own advertising banner styles!

A tutorial with instructions and inspiration: 10 top designs for your advertising banners

These 10 advertising banner variations will first inspire you, then let you learn and finally design them yourself:

• Lead Magnet (9:16): Create a reel banner to redirect to a landing page where you offer a free goodie.
• Job ad (8:10): Create a banner ad for your job openings with an identity-building corporate pattern.
• Offer/Discount (16:9): Convert potential customers into paying customers - with the help of an effective advertising banner including a star rating.
• Customer testimonial/customer review (8:10): Learn how to include lots of text in a banner ad and showcase customer testimonials.
• Skyscraper (480 px × 2,400 px): So that your banners on website margins stretch out illustratively: Use the Hightower format!
• Style in square (1:1): Ideally suited for social media - show a person and emphasize your style with an XXL typo effect.
• Company anniversary (3:2): Design a banner that focuses on the anniversary number and exudes the best party mood.
• Christmas/Advent/Christmas (4:3): This year, entice people to your Christmas promotions with a shining golden advertising banner!
• Big typography (1:1): Deliberately doing without an image? This way, you can focus entirely and exclusively on the font in your advertising banner!
• Event/event (4:2.5): Whether it's a company party, open-air festival or party within four walls - create a banner that invites you to celebrate!