The creation of videos has never been more accessible than today. With tools like Synthesia, you can produce professional videos in record time – all without elaborate recording technology. Whether you want to create marketing content, training videos, or social media clips, Synthesia is the perfect tool to bring your ideas to life. In this guide, you will learn how to create impressive videos using digital avatars and AI-supported speech synthesis.
Key Insights
- Synthesia allows for video creation without a camera or microphone.
- Support for over 50 languages increases the reach of your content.
- You can choose from numerous templates and easily customize them.
- Custom avatars are possible by recording yourself just once.
- Best practices like short texts, visual support, and automatic subtitles enhance the quality of your videos.
Step-by-Step Guide
Start by familiarizing yourself with Synthesia. The tool is web-based, so you don't need to install any software. Visit the Synthesia website and browse the available templates. This will give you a feel for how the platform works and what options are available to you.

To start a new project, click on the "New Project" or "Create Project" button. You can select various templates optimized for tutorials, announcements, or interviews. Choose the suitable template and begin customization.

Once you have chosen your template, select your avatar. Synthesia offers a wide range of AI avatars that you can use. Alternatively, you can create your own avatar by uploading a video of yourself, although this requires the Advanced Plan.
Write a script for your video or import an existing script, for example from a ChatGPT conversation. Synthesia automatically optimizes your script for video creation. Remember to keep texts short and concise to avoid overwhelming viewers.
Select the voice to be used in your video. You can choose from various AI voices or even synthesize your own voice if you have enabled the appropriate options. Test different voices to find the one that fits your project.
To give your video a personal touch, add your company logo and specific colors. You can also import backgrounds and other visual elements that fit your brand's corporate identity. Keep in mind that visual support is essential for an engaging video.
Utilize the automatic subtitle function to make your videos accessible to a wider audience. This not only increases accessibility but also improves the SEO of your content. Subtitles are especially important when sharing your videos on social media platforms.

Once all adjustments have been made, you can render your video. This happens in an automated process that usually takes less than 10 minutes. Choose the video quality (HD or 2K) according to your needs. You can then download the rendered video directly or share it on platforms like YouTube or Instagram.
Pay attention to best practices in video creation: Keep texts concise, use visual support, and employ different avatars for different topics. Make the videos more dynamic and varied to increase viewer engagement.
Consider in what contexts you want to use the videos you create. Whether for internal training, marketing content, or onboarding processes – the possibilities are diverse. Also think about the option to produce videos for different target audiences and languages.
Summary – Your Complete Guide to AI Video Creation with Synthesia
You now have a comprehensive overview of how to create professional videos with Synthesia. From selecting the template and adding avatars and voices to exporting, you can easily carry out the entire process. With this guide, you are well-equipped to take your video content to the next level.
FAQ
What is Synthesia?Synthesia is an AI-powered platform for creating videos with digital avatars and automatic speech synthesis.
How much does it cost to use Synthesia?Pricing starts with a free Basic Plan that allows for up to three video creations per month. Higher plans offer advanced features.
Can I use my own voice in the videos?Yes, you can synthesize your own voice, but this requires an upgrade to a specific plan.
In which languages can I create videos?Synthesia supports over 50 languages, which opens up a broad audience for you.
How long does it take to generate a video?The generation process typically takes less than 10 minutes, depending on the requirements and video quality.