OpenAI launched the beta of Businesses in ChatGPT on November 10, 2026. Companies can claim their profile in ChatGPT, that is, have themselves confirmed as the owner, maintain the information on it, and check how often ChatGPT mentions the company.
Any company that meets the requirements may claim its profile, in any country where ChatGPT is available, including Germany. The Business Agent, an assistant for customer conversations in ChatGPT, on the other hand, is initially launching only in the USA.
What does the Business Hub offer?
In the Business Hub, the operator first proves that they are authorized to speak for the company. After verification, key details can be adjusted and product feeds with prices and availability can be stored. OpenAI wants to ensure that ChatGPT responds with correct and up-to-date information.
What Businesses in ChatGPT can do now
Beta from OpenAI since November 10, 2026, as of the announcement
- Claim and verify companies
- Adjust details, store product feed with prices
- View mentions, clicks, and topics
- Connect Shopify store directly
- Business Agent so far only in the USA
Beta: OpenAI gives no date for pricing, additional countries, and industries
Sources: OpenAI, Dr. Web
In addition, the hub shows how people interact with the company in ChatGPT: the number of mentions, the clicks on the website, and topics from conversations in which ChatGPT names the website as a source. The OpenAI announcement states that the figures are aggregated and only appear once a certain number of conversations is reached. A company does not get to see individual conversations.
Shopify merchants connect their store in the Business Hub or in the Shopify admin, which speeds up verification. OpenAI Enterprise customers and customers who book advertising with OpenAI claim their profile through their contact person at OpenAI.
What does it cost and what can the Business Agent do?
Dr. Web reports that profile and agent are currently free of charge. According to Dr. Web, OpenAI also does not rule out future fees. Dr. Web also points out that the blue checkmark on the profile does indicate that it has been claimed, but does not bring better placement in responses. Moreover, not every counted click is a visit.
The Business Agent answers questions from prospects directly in ChatGPT, for example about the differences between two products. The conversation is recognizable as a conversation with the company and runs separately from the previous chat. Companies can book ads that lead to the agent in ChatGPT (ChatGPT Ads); paid placements are labeled as advertising.
So far, the agent runs for online shops and online service providers in the USA that meet the requirements. OpenAI announces additional countries and industries but does not name a date.
What this means for you
Ask ChatGPT about your company or your shop and compare the answer with your website. If the address, services, or prices are not correct, that is a reason to claim your profile and correct the information.
Have company data and product data ready before claiming. If you run a Shopify store, you connect it directly in the hub. Do not plan any advertising budgets for the agent as long as OpenAI names neither prices nor a launch date for Germany.
OpenAI introduced Businesses in ChatGPT on November 10, 2026.
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