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Black Week Campaign Kit: 7 Days, 7 Messages

Black Week Campaign Kit: 7 Days, 7 Messages

Online Marketing & Business, Business, Marketing & Sales, Design (illustration, layout & printing), Web design, CMS & development, Office Stefan Petri by Stefan Petri

A single Black Friday post gets lost in the feed – a well-thought-out campaign week sticks. In seven steps, this kit guides your customers from the first teaser through the countdown and the main offer to Cyber Monday and the thank-you. For each day, you get ready-made graphics in four social formats, editable templates, and matching German copy. All you have to do is enter your shop name, your offer, and the dates.

  • A whole campaign week instead of individual posts: seven interlocking messages from teaser to thank-you, with a roadmap and a planner that calculates the dates for each year on its own.
  • Ready to post immediately or quickly customized: 360 finished social graphics and 93 banners and headers without placeholders, plus 81 PowerPoint files with real text boxes, theme colors, and photo frames – no design skills required.
  • All the important formats: Feed 4:5 and 1:1, Story, Reel cover and WhatsApp status in 9:16, Facebook and LinkedIn landscape – plus six banner sizes and newsletter headers for all seven days.
  • German texts included: 60 headlines, posts, story and sticker ideas, WhatsApp texts, newsletter subject lines and hashtags, plus researched notes on the 30-day price under § 11 PAngV.
  • Three color schemes – black and yellow, neon, and black and gold – all with editable text: after Black Friday, the kit becomes a sale kit for any other occasion.

Once it's set up, your Black Week runs as planned – and next year the planner calculates the new dates on its own.

content

7 items

Social media campaign: Day 1 to 7

Black Week Day 1–2: Teaser & Countdown (Social Media Templates)

Black Week Day 1–2: Teaser & Countdown (Social Media Templates)

The kickoff to your Black Friday campaign: the teaser "Etwas Großes kommt." ("Something big is coming."), a countdown from "Noch 7 Tage" ("7 days left") to "Noch 2 Tage" ("2 days left"), and the finale "Morgen geht's los." ("It all starts tomorrow.") You get 96 ready-made JPG graphics – teaser, six countdown numbers, and "Morgen" ("Tomorrow") in the formats Feed 4:5 (1080 × 1350), Feed 1:1 (1080 × 1080), Story 9:16 (1080 × 1920), and landscape (1200 × 630), each in black-yellow, neon, and black-gold – ready to post immediately. In addition, 12 PowerPoint files and 36 SVG templates with placeholders for shop name and date, plus matching copy for posts, stories, WhatsApp, and newsletters as DOCX and PDF.

Black Week Day 3: Black Friday – Launch & Main Offer (Social Media Templates)

Black Week Day 3: Black Friday – Launch & Main Offer (Social Media Templates)

The big Black Friday launch: "Black Friday ist da." ("Black Friday is here."), the main offer in four discount tiers from −20% to −50%, plus "Gratis-Versand" ("Free shipping") and "Ein Geschenk zu jeder Bestellung." ("A gift with every order.") as alternatives to the discount. 84 ready-made JPG graphics in four formats and three color schemes, along with 12 PowerPoint files and 60 SVG templates – including a product template with a photo frame, in which the lowest price of the last 30 days is clearly legible beneath the promotional price. Copy for posts, stories, WhatsApp, and newsletters, including a note on § 11 PAngV, is included as DOCX and PDF.

Black Week Day 4–5: Reminder & Last Call (Social Media Templates)

Black Week Day 4–5: Reminder & Last Call (Social Media Templates)

Reminding without nagging: "Haven't pounced yet?" for Black Weekend, plus a favorites template with three product photos, followed by the honest last call with "Only today." and "Only 24 / 12 / 3 hours left." 60 ready-made JPG graphics, 12 PowerPoint files, and 48 SVG templates in four formats and three color schemes. Also included are the matching texts as DOCX and PDF, along with a tip on how to communicate urgency fairly.

Black Week Day 6: Cyber Monday (Social Media Templates)

Black Week Day 6: Cyber Monday (Social Media Templates)

Cyber Monday gets its own look: "Nur online. Nur heute.", the offer in four discount tiers from −20% to −50%, and in the evening "Endet um Mitternacht." 72 ready-made JPG graphics, 12 PowerPoint files, and 48 SVG templates in four formats and three color schemes, including a product template with a photo frame and 30-day price. With copy for posts, stories, WhatsApp, and newsletters as DOCX and PDF.

Black Week Day 7: Thank You & Extension (Social Media Templates)

Black Week Day 7: Thank You & Extension (Social Media Templates)

The closing that ties customers to you: "Danke!", "Wir packen, was das Zeug hält." for the shipping phase, "Verlängert!" in two variants, and a thank-you voucher for the next order. 48 finished JPG graphics, 12 PowerPoint files, and 48 SVG templates in four formats and three color schemes. Also texts as DOCX and PDF, and a note on when an extension is permissible.

Website & Newsletter

Black Week: Web Banner Set & Newsletter Header

Black Week: Web Banner Set & Newsletter Header

So that the website, ads, and newsletters match the social campaign: banners in six sizes (300 × 250, 728 × 90, 160 × 600, 320 × 50, 1200 × 628, and website hero 1920 × 600) with the messages Teaser, Black Friday Sale, Cyber Monday Sale, and Letzte Chance, plus newsletter headers for all seven campaign days. 93 finished graphics, each as PNG and JPG in three color schemes, 21 PowerPoint files, and 129 SVG templates – with additional "−30%" discount variants for customization.

Text & Planning

Black Week: Text bank with 60 headlines & campaign planner

Black Week: Text bank with 60 headlines & campaign planner

The campaign texts: 60 German headlines, posts for Instagram and Facebook, LinkedIn texts in the formal "Sie" form, story and sticker ideas, WhatsApp texts, newsletter subject lines with preview lines, and hashtags for all seven days – as an editable DOCX and a designed 20-page PDF. After you enter the year, the campaign planner (XLSX) calculates all dates by itself and offers columns for time, channels, and status, a date overview through 2035, and a checklist. Also included are researched notes on § 11 PAngV, fair urgency, and extensions (not legal advice).

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