Target group identification & buying persona in marketing

Business, Marketing & Sales, Online Marketing & Business 8 Videos · 1.5 h Video training · English by Matthias Petri

Only when you know them and understand the purchasing decision process can you address your target group in line with their needs in order to position your products and services precisely. Take this training course as an opportunity to (re)define your target group! In 90 minutes, Matthias Petri will show you first-hand how to define a target group and create buying personas. Theory? Check! But much more important: experience from years of business practice that you can build on directly.

• Motivating: Use the training directly as a starting point to (re)define your target group
• Tried and tested: See how we determined the buying personas and target groups for TutKit.com
• Methodical: Get to know the individual steps for target group identification
• Practical: Let us show you where and how you can research to hone your target group
• Tip-rich: Find out, for example, why it can also be worthwhile to exclude customer groups
• Compact: Everything you need to know about target group identification & buying persona in 1.5 hours in a nutshell

Your target group - in other words: the foundation for the success of your business! Start the training. Define your target group. Understand their purchasing decision process. Sensitize yourself to factors that influence it. Create the basis for your marketing.