Language: German

Target group identification & buying persona in marketing

Name: Target group identification & buying persona in marketing
Brand: TutKit.com
SKU: package_955
Price: 29.95 EUR
Availability: InStock

Business, Marketing & Sales, Online Marketing & Business · 8 Videos · 1.5 h Video training · German

by Matthias Petri

Only when you know them and understand the purchasing decision process can you address your target group in line with their needs in order to position your products and services precisely. Take this training course as an opportunity to (re)define your target group! In 90 minutes, Matthias Petri will show you first-hand how to define a target group and create buying personas. Theory? Check! But much more important: experience from years of business practice that you can build on directly.

Motivating: Use the training directly as a starting point to (re)define your target group
Tried and tested: See how we determined the buying personas and target groups for TutKit.com
Methodical: Get to know the individual steps for target group identification
Practical: Let us show you where and how you can research to hone your target group
Tip-rich: Find out, for example, why it can also be worthwhile to exclude customer groups
Compact: Everything you need to know about target group identification & buying persona in 1.5 hours in a nutshell

Your target group - in other words: the foundation for the success of your business! Start the training. Define your target group. Understand their purchasing decision process. Sensitize yourself to factors that influence it. Create the basis for your marketing.

content

8 Videos, 92 minutes

Tutorial on Target Audience Determination & Buying Persona in Marketing

8 Videos · 93 minutes

01 Open

Target group definition & buying persona: 01 | Target group definition - Introduction to roles and buying center

13 min

In the first topic, you approach target group determination via the buying persona and the buying center and the associated roles in the purchasing decision process.

98 MB To the text tutorial: Target audience determination: How to find your buying persona

02 Open

Target group definition & buying persona: 02 | Buying persona

14 min

In this tutorial, you will find out which buying persona factors are important for B2B and B2C. You will also be presented with a template for creating one.

112 MB To the text tutorial: Effective targeting of target groups through buying personas

03 Open

Target group identification & buying persona: 03 | Research tool for buying persona

13 min

This tutorial looks at the tools available to you for creating the buying persona, including analyzing your customer data, analytics data, interviews and surveys, as well as studies and market research results.

86 MB To the text tutorial: Determining target groups with Buying Persona - tools for research

04 Open

Target group definition & buying persona: 04 | Practical example target customer survey

6 min

Take a look behind the scenes at how a survey of the B2C target group was conducted for TutKit.com using the online tool Google Forms and what conclusions were drawn.

29 MB To the text tutorial: Customer survey in E-Learning: A practical guide

05 Open

Target group identification & buying persona: 05 | Practical example of target group identification TutKit.com

20 min

The multi-stage target group definition process at TutKit.com in preparation for the major relaunch after six years of foundation gives you an insight into the steps the team behind this e-learning portal took to clearly define their own target group.

269 MB To the text tutorial: Definition of target groups and buying personas for tutkit.com

06 Open

Target group identification & buying persona: 06 | ABC customer analysis and customer lifetime value

11 min

Not all customers are the same. In this tutorial, you will learn what an ABC customer analysis is and how you can calculate the customer lifetime value yourself as one of the most important business indicators.

32 MB To the text tutorial: ABC customer analysis and CLV: Strategies for your business success

07 Open

Target group identification & buying persona: 07 | Market analysis of desired customer groups

8 min

A product idea is good, but will it work realistically and in the long term? In this tutorial, you will learn the four most important questions to check the marketability of your idea.

58 MB To the text tutorial: Market analysis for determining your target customer groups

08 Open

Target group definition & buying persona: 08 | Target group is more than just a desired customer group

8 min

In addition to your desired customer group, you should also address other target groups for your marketing, including your current customers, target group owners, multipliers, influencers, but also pseudo-demand groups and opinion leaders.

44 MB To the text tutorial: Target audience determination for successful marketing

Examples of use

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How to hone your target group based on numbers and data.
Open gallery

Specifically: Take a look at the steps we used to define the target group for TutKit.com.
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Learn how to reach your target group and your buying persona.

Details of the content

Determine target group and buying persona: This is how it works in practice

Do you want to launch a new product? Place a service on the market? Or sell your existing portfolio better, i.e. more precisely? Then the urgent recommendation is: clarify for yourself and your company who your target group is, what really makes them tick and how they make their purchasing decisions .

How you address your customers on your website - what style you use for images and graphics - where you address potential customers in the first place ... your entire marketing will grow out of the target group you have identified . The quick rule is: the more precisely you have defined them, the more accurately you can proceed to market your products and services.

Use the training as a prelude to a fully thought-out marketing strategy

We at TutKit.com and the 4eck Media agency have already gone through the process of defining target groups for our projects and agency clients several times. Matthias Petri passes on the essence of years of experience to you in this training course using concrete examples. On the one hand, you will learn in theory which steps you should take when determining target groups and creating a buying persona . On the other hand, you will immediately see which methods have proven themselves in practice. For example, let us tell you ...

... how you can survey your target group with a manageable amount of effort.
... where you can find further information on determining your target group.
... which tools you can use to create your buying personas.

Target group identification - there's so much more!

Do you have a specific target customer group in mind? Then learn how to analyze it and check whether it really fits your offer. Do you already have countless customers, but the euro doesn't really want to roll in? Then carry out an ABC analysis and determine the customer lifetime value! Are you already hitting your target group, but marketing success isn't happening? Then take a look at influencers, opinion leaders and target group owners!

Your trainer will cover all these aspects and more in this course. Tips from tried and tested practice - put together for you in a compact format.

Note

Licence: private and commercial Rights of use

Created with love by

Matthias Petri

Matthias Petri founded the agency 4eck Media GmbH & Co. KG together with his brother Stefan Petri in 2010. Together with his team, he runs the popular specialist forum PSD-Tutorials.de and the e-learning portal TutKit.com. He has published numerous training courses on image processing, marketing and design and has taught "Digital Marketing & Communication" as a lecturer at FHM Rostock. He has received several awards for his work, including the special prize of the Mecklenburg-Vorpommern Website Award in 2011 and as Kreativmacher Mecklenburg-Vorpommern 2015. He was appointed Fellow of the Federal Competence Center for Cultural & Creative Industries in 2016 and is involved in the initiative "We are the East" as an entrepreneur and managing director on behalf of many other protagonists of East German origin.

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