Crafting your content topic - tips for finding topics

You are at the beginning of your content marketing project and want to ensure that it is crowned with success. To achieve this, choosing the right topic is crucial. An expressive and engaging topic not only grabs the attention of your target audience but also provides a solid foundation on which you can build your content. Below, you will learn how to find a topic that is meaningful and appealing for both you and your target audience.

Key Insights

• A topic can either be too narrow or too broad – find a balanced middle ground.
• Think about the intersection between your product or service and the interests of your target audience.
• Consider the needs and desires of your potential readers before committing to a final decision.

Step-by-Step Guide to Finding Your Topic

Step 1: Understand the Most Common Mistakes in Topic Selection

Before you start finding a topic, it is worthwhile to identify the most common mistakes that most content marketers make. Many projects fail right at the beginning because the topic is either set too narrowly or too broadly. It is important to find an accurate measure that leaves enough room for creativity without pushing the target audience aside.

Step 2: Analyze Your Current Topic

You may already have a basic topic in mind, but that often isn't enough. You need to further develop and refine it. Ask yourself what differentiates your topic from others. Find an angle that helps you stand out from the competition.

Step 3: Use Concrete Examples

To get a better feel for the scope of your topic, you can draw on inspiring examples. Suppose you are considering starting a blog about “shoe insoles.” The topic is quite narrow. In this case, your readership would be very limited and could leave a lot of potential untapped. It would be better to broaden the topic to “shoe accessories,” which covers various subcategories.

Step 4: Find a Balanced Middle Ground Between Narrow and Broad

To achieve accuracy on the right topic, the focus should be on a balanced middle ground. It can be helpful to try different approaches or conduct a brainstorming process with colleagues or friends. This feedback can provide you with new perspectives on your topic that you might not have considered yourself.

Step 5: Consider the Intersection of Your Target Audience

Now, take a step further and define the interests and behaviors of your target audience. In the example of a craft beer producer, your target customer might be someone who is adventurous and interested in brewing beer. Think about the questions this person might ask and how you can address their interests. A possible topic idea could be “Advanced Brewing,” which combines experimenting and learning.

Step 6: Implement Your Findings Specifically

Now comes the moment when you can specify your topic. Create a mind map or write a list of questions and aspects you want to cover in your content. This will help you organize your thoughts and ensure that you include all relevant aspects of your chosen topic.

Step 7: Finalization and Review

Once you have established the topic, it makes sense to do a final review. Consider whether your chosen topic truly meets the needs of your target audience and whether it offers enough material for content creation. If you feel confident, you are ready to move on and set up your content hub.

Summary - Find the Right Topic for Your Content Marketing Project

With a clear, engaging, and well-defined topic, the first step for your content marketing project is accomplished. Remember that the topic should not only be relevant to you but also resonate with your target audience. With the right approach and strategy, you can ensure that your content receives the attention it deserves.