Learning to write texts (training & exercises) - the great writing workshop
- Writing workshop: 32 video lessons (over 1 hour) with practical exercises for better texts
- Learning to write from A to Z, from the right choice of words to the right style
- Create informative, entertaining texts for blogs, press and content marketing
- Get to know the basic principles of writing and apply them directly
- Includes working materials with helpful checklists and exercises
Better texts engage your readers and ensure more attention and sales - reason enough to dive into this writing training right now!
33 Videos, 85 minutes
Intro to the video training
What you can expect in the video training "Learning to write texts (training & exercises) - the big writing workshop"
1 minYou can expect over an hour of training in the writing workshop
The waffle iron
Learning to write texts: 1 The waffle iron
2 minNice to have you here!
The correct word choice
Learning to write texts: 2.1 The right choice of words
1 minThe first step on the way to a good text is the right word ...
Learning to write texts: 2.2 Use simple words
2 minGood texts consist of simple words that everyone understands immediately. Learn now which words simplify your text.
Learning to write texts: 2.3 Write concretely
2 minThe more specific you are, the more images you create in your readers' minds.
Learning to write texts: 2.4 Text ballast
2 minThere are words that nobody needs. Throw off your text ballast now!
Learning to write texts: 2.5 Avoid synonyms
1 minConstantly giving the same thing a new name confuses your readers. Learn why ...
Learning to write texts: 2.6 Repeat yourself
3 minGood speakers don't need to repeat themselves, good copywriters repeat themselves constantly.
Build sentences
Learning to write texts: 3.1 Building sentences
1 minLearn to build sentences that every child understands.
Learning to write texts: 3.2 The shorter, the better
3 minGood sentences are only 12 syllables long. Learn why brevity is the spice of life.
Learning to write texts: 3.3 Avoid nouns
3 minNouns put your readers to sleep. Find out the reason for this and the remedy.
Learning to write texts: 3.4 About adjectives
1 minWhat can and can't adjectives do in your texts?
Learning to write texts: 3.5 No to negations
2 minA plea against negative sentences.
Text elements
Learning to write texts: 4.1 Text elements
1 minWhich text elements will we cover in this main chapter?
Learning to write texts: 4.2 Formulating headings
5 minThe first hurdle your readers take: the headline.
Learning to write texts: 4.3 The perfect start
7 minIntroduction, opening credits, teaser. The introduction has many names.
Learning to write texts: 4.4 Subheadings
2 minThe little brother of the headline.
Learning to write texts: 4.5 Quotations
3 minWhat can they do in your texts?
Draft texts
Learning to write texts: 5.1 Drafting texts
4 minWelcome to your writing workshop ...
Learning to write texts: 5.2 Collecting ideas
4 minHow do you collect and evaluate ideas for your texts?
Learning to write texts: 5.3 Planning a text
3 minA planned text is already half written.
Learning to write texts: 5.4 Writing texts
3 minThe core of the course: Find your writing routine.
Learning to write texts: 5.5 Feedback
3 minGet out of the ivory tower - ask for feedback.
Style
Learning to write texts: 6.1 Style
1 minGood copywriters not only master their craft, but also cultivate their own style.
Learning to write texts: 6.2 Write in a varied way
2 minIf you know the rules, you can break them occasionally.
Learning to write texts: 6.3 Linguistic images and intonation
3 minGive your texts a rhythm.
Learning to write texts: 6.4 4 style tricks
4 min4 tricks for more style that you can apply immediately.
Learning to write texts: 6.5 Focusing on the reader
4 minDon't forget your readers.
The surroundings
Learning to write texts: 7.1 The background
1 minHow do you text effectively and stay healthy?
Learning to write texts: 7.2 Time management and workplace
4 minGet to know two other players in your writing workshop: the hectic and the listless.
Learning to write texts: 7.3 Writer's block
2 minAbout writer's block: Risk, side effects and medicine.
Learning to write texts: 7.4 3 tips from my personal experience
2 min3 wise pieces of advice ...
Learning to write texts: 7.5 The gift
2 minIs it Christmas already?
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