Learning to write texts (training & exercises) - the great writing workshop
- Writing workshop: 32 video lessons (over 1 hour) with practical exercises for better texts
- Learning to write from A to Z, from the right choice of words to the right style
- Create informative, entertaining texts for blogs, press and content marketing
- Get to know the basic principles of writing and apply them directly
- Includes working materials with helpful checklists and exercises
Better texts engage your readers and ensure more attention and sales - reason enough to dive into this writing training right now!
33 Videos, 85 minutes
Intro to the video training
What you can expect in the video training "Learning to write texts (training & exercises) - the big writing workshop"
You can expect over an hour of training in the writing workshop
What you can expect in the video training "Learning to write texts (training & exercises) - the big writing workshop"
1 min OpenThe waffle iron
The correct word choice
Learning to write texts: 2.1 The right choice of words
The first step on the way to a good text is the right word ...
Learning to write texts: 2.2 Use simple words
Good texts consist of simple words that everyone understands immediately. Learn now which words simplify your text.
Learning to write texts: 2.3 Write concretely
The more specific you are, the more images you create in your readers' minds.
Learning to write texts: 2.4 Text ballast
There are words that nobody needs. Throw off your text ballast now!
Learning to write texts: 2.5 Avoid synonyms
Constantly giving the same thing a new name confuses your readers. Learn why ...
Learning to write texts: 2.6 Repeat yourself
Good speakers don't need to repeat themselves, good copywriters repeat themselves constantly.
Build sentences
Learning to write texts: 3.1 Building sentences
Learn to build sentences that every child understands.
Learning to write texts: 3.2 The shorter, the better
Good sentences are only 12 syllables long. Learn why brevity is the spice of life.
Learning to write texts: 3.3 Avoid nouns
Nouns put your readers to sleep. Find out the reason for this and the remedy.
Learning to write texts: 3.4 About adjectives
What can and can't adjectives do in your texts?
Text elements
Learning to write texts: 4.1 Text elements
Which text elements will we cover in this main chapter?
Learning to write texts: 4.2 Formulating headings
The first hurdle your readers take: the headline.
Learning to write texts: 4.3 The perfect start
Introduction, opening credits, teaser. The introduction has many names.
Draft texts
Learning to write texts: 5.2 Collecting ideas
How do you collect and evaluate ideas for your texts?
Learning to write texts: 5.4 Writing texts
The core of the course: Find your writing routine.
Style
Learning to write texts: 6.1 Style
Good copywriters not only master their craft, but also cultivate their own style.
Learning to write texts: 6.2 Write in a varied way
If you know the rules, you can break them occasionally.
Learning to write texts: 6.3 Linguistic images and intonation
Give your texts a rhythm.
Learning to write texts: 6.4 4 style tricks
4 tricks for more style that you can apply immediately.
The surroundings
Learning to write texts: 7.1 The background
How do you text effectively and stay healthy?
Learning to write texts: 7.2 Time management and workplace
Get to know two other players in your writing workshop: the hectic and the listless.
Learning to write texts: 7.3 Writer's block
About writer's block: Risk, side effects and medicine.
Learning to write texts: 7.4 3 tips from my personal experience
3 wise pieces of advice ...
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