Copywriting for social media: creative templates, tips and helpful lists

Social media firmly under control - with creative templates for your texts

Planning and preparing social media posts takes an enormous amount of time. Just one channel requires creativity every day and stamina in the long term. Woe betide you if, in addition to Facebook, you also have to regularly post on Twitter, XING, LinkedIn, Instagram or another platform.

Our text templates will help you create your posts. Whether it's St. Nicholas coming by, Halloween getting ready to scare you or an open day: Use the texts to get inspired, or simply copy and adapt them.

Texts, words, emojis and hashtags for recurring and special occasions

In a 50-page e-book as well as in an Excel and Google spreadsheet , you have three texts each for annual recurring and special occasions at your disposal:

• Recurring occasions: Valentine's Day, International Women's Day, beginning of spring, International Children's Day, Easter, Lord's Day, Pentecost, solstice/beginning of summer, vacation season, beginning of autumn, Thanksgiving, Halloween, Advent greetings in general, St. Nicholas, greetings for the 1st, 2nd, 3rd and 4th Advent, beginning of winter, Christmas, New Year's Eve/New Year's Day
• Special occasions: Anniversary of an employee, welcoming new employees, student interns in the building, introducing employees, farewell to employees, retirement, open day

For each occasion, we have also compiled quotes and helpful lists with creative words on the topic, matching emojis and hashtags . A wealth of inspiration and ideas that will save you time in your current and future social media activities.

Tips on copywriting for social media

If you're just getting started with social media, the e-book also contains a comprehensive article with tips on copywriting for social media . Basics that will get you on the right track from your very first post.

Two sample texts from the e-book

Before you download the e-book, here are two sample texts from the templates:

• 1st Advent: "The Advent season - always unique: does it already smell of the first cookies and mulled wine number 1? We wish you a first-class 1st Advent."
• Welcoming new employees: "We've filled up with new blood: Nico joined us today. Ahoy! We want to grow together every day, have a reason to laugh and create memories. How about you? Do you still remember your first day at work?"