Google My Business – Successfully create and manage content

The Google My Business account is an essential tool for local businesses to increase their online visibility and interact with potential customers. It allows you to provide important information about your business, manage reviews, and publish current content. In this guide, I will give you a detailed overview of how to make the most out of your Google My Business account.

Key insights

• Keep your business information up to date to improve your listings on Google.
• Use the opportunity to create posts to engage with your target audience.
• Regularly add photos to enhance the appeal of your profile.
• Actively manage reviews and use the statistical functions to improve your business's visibility.

Step-by-step guide

1. Check the dashboard and business information

When you log into your Google My Business account, you land on your dashboard. Here you'll find an overview of new interactions and the information Google needs to ensure that your business data is up to date. Check the first line to see if your opening hours and special information, such as variations in hours during the Covid-19 pandemic, are correctly entered.

Ensure that all information is current and update it as needed, so potential customers receive accurate information immediately.

2. Create posts

In the dashboard, you’ll find the option to create posts. Click the button to create a post. You can set different types of posts such as news, offers, or events. Effective posts can improve your visibility and attract potential customers.

For local businesses, it's particularly important to provide new content regularly. An example would be sharing a new blog post or announcing an event.

3. Add photos

The visual representation of your business plays a crucial role. Upload high-quality photos of your business, products, or services to create a positive first impression. Greet new customers with engaging images that reflect your offering.

Add a mixture of professional images and everyday photos to convey authenticity. Google will classify your profile as active and engaging, which can lead to better ranking in search results.

4. Adjust your business information

Use the info section of your Google My Business account to provide detailed information about your business. This includes the business name, address, contact information, and a description that includes relevant keywords.

It is crucial that you enter all relevant data here to be found better in specific search queries. Make sure to also choose relevant categories that cover your area of expertise.

5. Manage reviews

Reviews are essential for building trust. Respond promptly to customer reviews—both positive and negative. This shows that you value your customers' opinions and are willing to improve your service.

Use the opportunity to engage with your customers and build a relationship. This can increase loyalty and attract new customers.

6. Analyze statistics

Google My Business also provides a range of statistical analyses that give you insights into how users interact with your profile. Regularly analyze the data to find out how many views, inquiries, and interactions your profile receives.

By understanding these statistics, you can make targeted changes to your profile that will increase awareness of your business.

7. Actively engage users

You have the opportunity to interact with your customers by actively managing your profile. Use the chat feature and respond directly to questions from interested parties.

Activate notifications for new reviews and questions in the notification settings. This is especially helpful to not miss any customers and to respond promptly.

8. Create a website

One special feature of Google My Business is the ability to create a simple website based on your business information and posts. This option is particularly useful for startups and small businesses.

This website can serve as a basic digital presence without the need for a separate domain or hosting.

Summary – Google My Business for local businesses – How to effectively use content

The Google My Business account not only helps you gain visibility in the digital world but also allows you to interact with your customers and strengthen your brand. Keep your information up to date, publish content regularly, and use the statistics to your advantage to systematically promote and grow your business.