Local SEO - high visibility thanks to Google My Business & Google Maps

46% of all search queries on Google have a local connection. So it's all the better if your local business is one of the top rankings. Let's take a closer look at this important topic in digital marketing.

In this tutorial, you can find out how local SEO works on Google and what the peculiarities and special features of local search results are.

How to create or take over your company as a Google My Business account and how to find the optimal keywords for you using the Google Keyword Planner to keyword your services and offers is shown here.

What significance does a well-maintained company profile on Google My Business have for local searchers and how strong is the effect of photos in your account? Find out some answers here using practical examples.

You can find out why you should report inappropriate photos to have them removed from your profile here using a practical example.

Reviews are an effective lever for improving your ranking in local search results. In this tutorial, you will learn about the mechanisms of reviews and why it is so important to implement proactive review management for your business.

If you have already received many positive Google reviews, you can display them on your website to increase trustworthiness. In this tutorial, I'll show you three ways to do this.

In this tutorial, I'll show you the various tabs and functions of Google My Business for your business profile. Together we will update the opening hours, create a new blog post, check the statistical data, etc.

As the best practices for search engine optimization also apply to local SEO, it is advisable to optimize your own website on an on-page basis. As a local company, this includes structured markup of your core information based on schema.org and the use of location-based keywords, as well as mobile optimization of your website, a first-class user experience and high website speed.

It's worth driving links to your website from outside to convince Google of your company's relevance. In this tutorial, you will learn some approaches on how you can proceed with link building as a locally active company.

Companies are often - even unknowingly for the owners - entered in industry portals and company registers. It is worth updating these entries with the complete data, as the accounts in the so-called citations can also influence the ranking in the local search results.

Google My Business has been called Google Business Profile since the end of 2021. These and other new features are discussed in this update video.