YouTube tutorial: Basics, marketing & video editing Language: German

YouTube tutorial: Basics, marketing & video editing

Online Marketing & Business, Business, Marketing & Sales, 3D, Audio & Video · 137 Videos · 19.5 h Video training · German Andreas Lang by Andreas Lang

This tutorial will first open your eyes and then turn the eyes of others to your YouTube channel! Whether you're just starting out, hosting livestreams or want to improve your reach enormously, trainer Andreas Lang will show you how to become a successful YouTuber. From the basics and effective marketing methods to excursions into the areas of video recording and video editing - in over 19.5 hours you will learn lesson by lesson how to use YouTube skillfully.

  • YouTube tutorial - the complete course on basics, marketing and video editing
  • Basics: How to set up your YouTube channel correctly
  • Optimization: How to use keywords, hashtags and co. in a targeted manner
  • Reach: How to achieve more views, comments and subscriptions
  • Video: What you should pay attention to when recording and editing
  • Design: Create eye-catching thumbnails, banners, video overlays and more.
  • Excursus: Editing YouTube videos and footage with OBS Studio, DaVinci Resolve and Photoshop
  • YouTube from A to Z in over 19.5 hours with trainer Andreas Lang

Your videos in front of a large and even larger audience - start this YouTube tutorial now to soon be seen many times over!

content

137 Videos, 1171 minutes

This is what you can expect in the course

1 Video · 2 minutes
01 Open free of charge

YouTube marketing: 1 | Intro

2 min

Watch the video to find out what to expect in this YouTube marketing course.

Introduction YouTube-Marketing

9 Videos · 96 minutes
02 Open

YouTube marketing: 2.1 | Introduction to the course

6 min

In this video, I give you a short introduction to this course. I not only show you how it is structured, but also how to work your way through the course.

The project file contains material for the entire course:

  • PDF files with summaries of various tips and tricks
  • Badges with diamonds and crowns, text emotes and a facecam frame in PNG format
  • Overlays, starting-soon and right-back templates in PNG and PSD format
  • An outro in MOV format
  • Subscription buttons in MP4 format
03 Open

YouTube marketing: 2.2 | The perfect starting point for your channel

7 min

Here I give you a perfect starting point for your YouTube channel.

04 Open

YouTube marketing: 2.3 | Tips for newcomers

15 min

Do you need a few tips as a newcomer to YouTube? Then this video is just right for you!

05 Open

YouTube marketing: 2.4 | Equipment recommendations

9 min

Don't have the right equipment for YouTube yet? Here are a few recommendations!

06 Open

YouTube marketing: 2.5 | 20 profitable YouTube niches

24 min

In this video, I introduce you to 20 profitable YouTube niches that are definitely worthwhile on YouTube if you approach them correctly.

07 Open

YouTube marketing: 2.6 | Ideas for a name

4 min

Finding the perfect name on YouTube is not that easy. You can find out how to find it in this video.

08 Open

YouTube marketing: 2.7 | Create a YouTube channel

4 min

Haven't created a YouTube channel yet? Here's how to do it!

09 Open

YouTube marketing: 2.8 | Basics for newcomers

21 min

In this video there are a few basics for beginners. If you are already familiar with YouTube, you will know these basics.

10 Open

YouTube marketing: 2.9 | Description template

6 min

Here we create a small template for the description together, which you can insert again and again without having to rewrite it.

Designs and animations

11 Videos · 94 minutes
11 Open

YouTube marketing: 3.1 | Create logo on the PC

8 min

This video shows you how to create a logo on your PC.

12 Open

YouTube marketing: 3.2 | Create a logo on your cell phone

10 min

Here you can find out how to create a logo on your cell phone.

13 Open

YouTube marketing: 3.3 | Create an intro on the PC

8 min

You can see how to create an intro here.

14 Open

YouTube marketing: 3.4 | Create an intro on your cell phone

4 min

Do you still need a free intro? Here you can find out how to create one on your cell phone.

15 Open

YouTube marketing: 3.5 | Create outro on the PC

11 min

In this video, I'll show you how to create an outro on your PC for free.

16 Open

YouTube marketing: 3.6 | Create YouTube banner

6 min

If you don't have a good YouTube banner yet, I'll show you where you can get one for free in this video.

17 Open

YouTube marketing: 3.7 | Create watermarks on the PC

6 min

In this video I show you how to create a watermark on your PC.

18 Open

YouTube marketing: 3.8 | Emojis and logos for channel membership

7 min

Emojis and logos are an important part of the channel membership that you have activated as a YouTube partner. You can find out where you can get them for free here.

19 Open

YouTube marketing: 3.9 | Create thumbnails on the PC

9 min

Since thumbnails are an important part of YouTube videos and very expensive for a freelancer, I'll show you here where you can create them completely free of charge.

20 Open

YouTube marketing: 3.10 | Create thumbnails on your cell phone

15 min

You can find out how to create thumbnails on your cell phone completely free of charge in this video.

21 Open

YouTube marketing: 3.11 | Overlays for the livestream

10 min

In this video I show you how to create an overlay for the livestream.

Set up YouTube channel

20 Videos · 82 minutes
22 Open

YouTube marketing: 4.1 | Set up channel

28 min

Here you can get a complete tutorial on how to set up your own YouTube channel.

23 Open

YouTube marketing: 4.2 | Create playlist

9 min

In this video, I will show you how to create a playlist and what other options you have for editing a playlist.

24 Open

YouTube marketing: 4.3 | Set notifications

4 min

Most of the time, you don't want to receive all notifications on YouTube. That's why I show you in this video where you can manage them.

25 Open

YouTube marketing: 4.4 | Verify your YouTube account for more benefits

2 min

A verified YouTube account has many advantages, such as being able to upload longer videos to YouTube. You can find out how to verify your channel here!

26 Open

YouTube marketing: 4.5 | Change and find URL, channel link

3 min

This video shows you how to change and find your YouTube channel URL.

27 Open

YouTube marketing: 4.6 | Set default settings for the upload

4 min

Default settings can save an enormous amount of time when uploading videos. I will show you how to set these here.

28 Open

YouTube marketing: 4.7 | Add employees and administrators

4 min

Collaborators and admins can take a lot of work off your hands on YouTube. You can find out how to add them here.

29 Open

YouTube marketing: 4.8 | Hide subscribers

1 min

If you don't want to publish your subscriber count, I'll show you how to hide it here.

30 Open

YouTube marketing: 4.9 | Switch ratings and comments on and off

2 min

In this video, I show you how to activate or deactivate ratings and comments under a video.

31 Open

YouTube marketing: 4.10 | Create channel section

5 min

I'll explain how to set up a channel section on the start page of your YouTube channel here.

32 Open

YouTube marketing: 4.11 | Change name

1 min

Don't like your old YouTube name anymore? No problem. In this video I show you how to change your name.

33 Open

YouTube marketing: 4.12 | Activate dark mode

1 min

In this video, I'll show you how to switch on dark mode to get a dark YouTube design.

34 Open

YouTube marketing: 4.13 | Change email address

3 min

Here you can find out how to change the email address of your YouTube channel.

35 Open

YouTube marketing: 4.14 | Change language (PC and mobile)

2 min

Would you like to view YouTube in another language, e.g. to identify certain trends from other countries? Then take a look at this video.

36 Open

YouTube marketing: 4.15 | Activate and deactivate age restriction

2 min

In this video I show you how to activate and deactivate the age restriction.

37 Open

YouTube marketing: 4.16 | Set up parental control

1 min

In this video, I'll show you how to set up parental controls for YouTube.

38 Open

YouTube marketing: 4.17 | Upload channel banner

2 min

Here I show you how to upload a channel banner.

39 Open

YouTube marketing: 4.18 | Change profile picture

2 min

In this video, I show you how to change your profile picture.

40 Open

YouTube marketing: 4.19 | Upload thumbnail

4 min

You can find out how to upload your own thumbnail here.

41 Open

YouTube marketing: 4.20 | Upload watermark

2 min

In this video I show you how to upload a watermark.

Livestreams

7 Videos · 101 minutes
42 Open

YouTube marketing: 5.1 | Stream on YouTube or Twitch?

3 min

Is it more worthwhile to stream on YouTube or Twitch? We address this question in this video.

43 Open

YouTube marketing: 5.2 | How to become a successful streamer?

10 min

What exactly makes a successful streamer? We clarify this in this video.

44 Open

YouTube marketing: 5.3 | Stop livestream completely

62 min

In this video I show you how to set up a livestream completely.

45 Open

YouTube marketing: 5.4 | Go live on your cell phone

10 min

You can find out how to go live on YouTube on your cell phone here.

46 Open

YouTube marketing: 5.5 | Find and insert stream keys

2 min

In this video I show you where to find the stream key.

47 Open

YouTube Marketing: 5.6 | Tier List Maker

8 min

With the Tier List Maker you can provide additional entertainment for the stream. You can find out exactly how to set this up here.

48 Open

YouTube marketing: 5.7 | Bracket fights for livestreams

6 min

In this video I show you how to set up bracket fights as additional entertainment for the livestream.

Monetize YouTube channel and earn money

12 Videos · 83 minutes
49 Open

YouTube marketing: 6.1 | Earning money with YouTube

10 min

In this video, I'll show you a few ways to earn money with YouTube, even without a monetized channel.

50 Open

YouTube marketing: 6.2 | Advertising suitability for videos

7 min

Certain YouTube videos cannot be monetized on YouTube. You can find out exactly what these are here.

51 Open

YouTube marketing: 6.3 | Finding collaborations and building additional sources of income

7 min

In this video, I explain where you can find collaborations and what other sources of income you can build up for YouTube.

52 Open

YouTube marketing: 6.4 | Label advertising and affiliate links

5 min

In this video, I show you how to label advertising and affiliate links on YouTube.

53 Open

YouTube marketing: 6.5 | Register business

8 min

Would you like to earn money with YouTube one day? Then you can't avoid registering a business! Here I explain what you need to bear in mind and how it all works.

54 Open

YouTube marketing: 6.6 | Fill out Google AdSense tax form

2 min

If you want to monetize your YouTube channel, you have to fill out a Google AdSense tax form. I explain how to fill out the form step by step here.

55 Open

YouTube marketing: 6.7 | Find affiliate links

10 min

In this video I show where you can get some good affiliate links for additional income.

56 Open

YouTube marketing: 6.8 | Create offers for channel membership

14 min

Here I show you how to create offers for channel membership.

57 Open

YouTube marketing: 6.9 | Upload emotes and logos for channel membership

9 min

In this video I show you how to upload emotes and logos for channel membership.

58 Open

YouTube marketing: 6.10 | Set up Super Thanks function

4 min

In this part, I'll show you how to set up the Super Thanks function.

59 Open

YouTube marketing: 6.11 | YouTube payout received

5 min

In this video, I'll tell you when you'll receive your YouTube payout from the partner program.

60 Open

YouTube marketing: 6.12 | Switching advertising on and off

2 min

You can find out how to switch advertising on or off before the videos here.

Important tips

21 Videos · 182 minutes
61 Open

YouTube marketing: 7.1 | Write title description and tags correctly

23 min

In this video, I show you how to create a good title, description and tags for a video. This is very important for YouTubers so that they can be found.

62 Open

YouTube marketing: 7.2 | Find keywords

10 min

In this video, I'll show you how to get good keywords for the title, description and tags.

63 Open

YouTube marketing: 7.3 | Find video ideas

8 min

It doesn't take much effort to find video ideas that are actually searched for frequently. In this video, I'll show you where I can find them.

64 Open

YouTube marketing: 7.4 | Finding trends

9 min

Do you want to identify trends and get your channel off to a flying start? Then this video will help you.

65 Open

YouTube marketing: 7.5 | Tips for designing thumbnails

13 min

In this video I give you a few tips on how to create a good thumbnail.

66 Open

YouTube marketing: 7.6 | Use hashtags

5 min

This is all about hashtags that you should use for your YouTube videos to make them easier to find.

67 Open

YouTube marketing: 7.7 | Insert info cards and credits

10 min

Here I show you how to include info cards and credits in a video to increase the chance that people will watch your video more.

68 Open

YouTube marketing: 7.8 | Edit and translate subtitles

5 min

In this video I show you how to edit and translate a subtitle.

69 Open

YouTube marketing: 7.9 | Upload videos

22 min

You can find out how to upload videos to YouTube correctly here.

70 Open

YouTube marketing: 7.10 | Upload shorts

5 min

Shorts are a very good way for small channels in particular to get the channel growing faster. You can find out what you need to know here.

71 Open

YouTube Marketing: 7.11 | YouTube Editor - Edit videos afterwards

11 min

In this video I show you how to edit YouTube videos afterwards.

72 Open

YouTube marketing: 7.12 | Audio media library

6 min

This is all about the YouTube audio library. I would like to explain everything you need to know.

73 Open

YouTube marketing: 7.13 | Get more ratings and comments

5 min

Ratings and comments under YouTube videos are very important as they show YouTube that the videos are relevant. I'll tell you how to increase the chance of a rating or comment here.

74 Open

YouTube marketing: 7.14 | Distribute videos - free alternatives

8 min

In this section, there are a few alternatives for distributing YouTube videos for free without spending an advertising budget.

75 Open

YouTube marketing: 7.15 | Advertising for YouTube with Google Ads

13 min

In this video, I show you how to advertise on YouTube with Google Ads.

76 Open

YouTube marketing: 7.16 | Post YouTube channel or video in Instagram Story

2 min

In this video, I show you how to post your YouTube channel or a video in your Instagram Story to get more views.

77 Open

YouTube marketing: 7.17 | Create community post

3 min

With this video I would like to show you how to create a community post.

78 Open

YouTube marketing: 7.18 | Insert chapter markers

3 min

Here you will be shown how to insert chapter markers into your videos.

79 Open

YouTube marketing: 7.19 | Mention channel in title or description

2 min

Would you like to mention a channel in the title or description? That's what this is about.

80 Open

YouTube marketing: 7.20 | Pin comments

2 min

You can find out how to pin comments here.

81 Open

YouTube marketing: 7.21 | Understanding analytics

17 min

The data from YouTube Analytics is very important to understand what you need to improve on your channel. I'll tell you how to evaluate analytics here.

Admittance program

7 Videos · 83 minutes
82 Open

YouTube marketing: 8.1 | Recording YouTube videos with your cell phone and equipment recommendations

7 min

In this video I show you how to record videos with your cell phone and recommend some equipment.

83 Open

YouTube Marketing: 8.2 | Install OBS Studio and Basics

15 min

Here I'll show you how to download a free program called OBS Studio to record videos, and give you some basics.

84 Open

YouTube Marketing: 8.3 | OBS Studio - Recording Settings

18 min

The OBS Studio recording settings are an important part of ensuring good video quality. I will show you how to set these here.

85 Open

YouTube Marketing: 8.4 | OBS Studio - Set Audio

17 min

You can find out how to set the audio correctly in OBS here.

86 Open

YouTube Marketing: 8.5 | OBS Studio - Set microphone

9 min

The microphone quality is the most important thing in a video. I will show you here how to set up a microphone correctly in OBS.

87 Open

YouTube Marketing: 8.6 | OBS Studio - Webcam setup

13 min

In this video, I show you how to set up a webcam.

88 Open

YouTube Marketing: 8.7 | OBS Studio - Remove green screen

4 min

Here I show you how to remove a green screen in OBS Studio.

video editing program

11 Videos · 177 minutes
89 Open

YouTube marketing: 9.1 | Video editing program for cell phones

10 min

In this section, I will introduce you to a free video editing program for cell phones.

90 Open

YouTube Marketing: 9.2 | DaVinci Resolve - install free version

4 min

In my opinion, the best free video editing program that comes close to professional software is DaVinci Resolve. I'll show you how to install this program here.

91 Open

YouTube Marketing: 9.3 | DaVinci Resolve Studio Version - Benefits

9 min

Here are a few advantages of the paid DaVinci Resolve Studio version.

92 Open

YouTube Marketing: 9.4 | Activate DaVinci Resolve Studio version

5 min

If you have decided to use the Studio version of DaVinci Resolve, I will show you how to activate it here.

93 Open

YouTube Marketing: 9.5 | DaVinci Resolve - Getting started with the program

64 min

In this video I give you a short introduction to DaVinci Resolve.

94 Open

YouTube marketing: 9.6 | Connecting DaVinci Resolve with YouTube channel

2 min

In this video, I show you how to connect your YouTube channel to DaVinci Resolve. This allows you to upload the video directly from DaVinci Resolve to YouTube after editing.

95 Open

YouTube Marketing: 9.7 | DaVinci Resolve - important shortcuts

18 min

In this video I give you a few very important shortcuts for DaVinci Resolve.

96 Open

YouTube marketing: 9.8 | DaVinci Resolve - Editing videos

16 min

Here I'll show you how to edit videos with DaVinci Resolve.

97 Open

YouTube Marketing: 9.9 | DaVinci Resolve - free sound effects

7 min

Free sound effects for DaVinci Resolve are available here.

98 Open

YouTube Marketing: 9.10 | DaVinci Resolve - Create sound effects

11 min

Want to create some sound effects for your videos? No problem. Here I'll show you a few ways to do this.

99 Open

YouTube Marketing: 9.11 | Create subscription button animation with DaVinci Resolve and Photoshop

31 min

In this video, I'll show you how to create your own subscription button animation for YouTube.

Useful pages and tools

6 Videos · 51 minutes
100 Open

YouTube marketing: 10.1 | Royalty-free music program

6 min

In this video I show you a program for royalty-free music.

101 Open

YouTube marketing: 10.2 | Free clips for YouTube videos

4 min

I'll show you where you can find free clips for YouTube videos here.

102 Open

YouTube marketing: 10.3 | TubeBuddy - free research tool

18 min

TubeBuddy is a free research tool that can help you on your way as a YouTuber. I'll show you exactly how this program works here.

103 Open

YouTube marketing: 10.4 | Automatically create title, description and tags

11 min

It would be a dream to create titles, descriptions and tags automatically. But this can actually become a reality - with the tool I'm presenting to you here.

104 Open

YouTube marketing: 10.5 | Automatically create subtitles for free

7 min

In this video I show you how to create subtitles automatically.

105 Open

YouTube marketing: 10.6 | Create QR code for free

5 min

If you want to create a free QR code for your YouTube channel, I'll show you how to do it here.

Worth knowing

9 Videos · 72 minutes
106 Open

YouTube marketing: 11.1 | Get more subscribers

11 min

You can find a few tips and tricks to get more subscribers to your channel here.

107 Open

YouTube marketing: 11.2 | Get more views

9 min

You can find out how to get more views on your videos here.

108 Open

YouTube marketing: 11.3 | YouTube channel gets no subscriptions

10 min

If your YouTube channel isn't getting any subscriptions, then you're probably making one of the mistakes I present in this video.

109 Open

YouTube marketing: 11.4 | Mistakes to avoid

8 min

There are a few mistakes on YouTube that you should avoid at all costs so as not to damage your own channel. I'll tell you what they are here.

110 Open

YouTube marketing: 11.5 | Common mistakes with thumbnails

9 min

In this video, I list a few mistakes that are very often made when designing thumbnails.

111 Open

YouTube marketing: 11.6 | Imprint obligation

5 min

The legal notice requirement is an important point to avoid warnings on YouTube. Do I need an imprint? How do I set it up? Find out in this video.

112 Open

YouTube marketing: 11.7 | Important guidelines that many people don't follow

8 min

Here are a few important guidelines that many YouTubers don't follow and will probably regret one day with a strike or channel suspension.

113 Open

YouTube marketing: 11.8 | Everything you need to know about strikes

8 min

I'll tell you everything you need to know about strikes here.

114 Open

YouTube marketing: 11.9 | Comments are deleted for no reason

4 min

Are you wondering why comments are sometimes deleted for no reason? I'll explain why here.

YouTube basics

15 Videos · 40 minutes
115 Open

YouTube marketing: 12.1 | YouTube hacks

7 min

In this video I show you a few YouTube hacks.

116 Open

YouTube marketing: 12.2 | Forgotten e-mail

2 min

If you've forgotten your e-mail address, I'll show you what you can do about it here.

117 Open

YouTube marketing: 12.3 | Block and unblock users

2 min

If a user on YouTube is annoying you, you can easily block them with a setting. I'll show you how to do this here.

118 Open

YouTube marketing: 12.4 | Delete search history and playback history

3 min

I'll show you how to delete the search history and playback history on YouTube here.

119 Open

YouTube marketing: 12.5 | Watch videos from other countries

2 min

Would you like to analyze trends from other countries? No problem. Here I show you how to watch videos from other countries.

120 Open

YouTube Marketing: 12.7 | YouTube Premium - Advantages and my opinion

4 min

I'll tell you exactly what advantages YouTube Premium has here.

121 Open

YouTube marketing: 12.8 | Download videos from YouTube legally

4 min

Here I will show you how to legally download videos from YouTube so that you can watch them on the go without the Internet, for example.

122 Open

YouTube marketing: 12.9 | View subscribers

1 min

If you would like to see who exactly has subscribed to your channel, I will show you here where this can be viewed.

123 Open

YouTube marketing: 12.10 | Report video or channel

4 min

If a channel has stolen your videos, you have the option of reporting a video or the channel. I'll show you how to do this here.

124 Open

YouTube marketing: 12.11 | Delete YouTube account

1 min

Here I'll tell you how to delete a YouTube account.

125 Open

YouTube marketing: 12.12 | Activate and deactivate subtitles

1 min

In this video I will show you how to activate and deactivate subtitles.

126 Open

YouTube marketing: 12.13 | Set video quality on YouTube

2 min

How to set the video quality under a YouTube video is shown here.

127 Open

YouTube marketing: 12.14 | Unsubscribe YouTube channel (PC and mobile)

1 min

If you want to unsubscribe from your YouTube channel, simply follow the steps in this video.

128 Open

YouTube marketing: 12.15 | Play videos in the background on your cell phone

2 min

Here's a little trick on how to play videos in the background on your cell phone.

129 Open

YouTube marketing: 12.16 | Block YouTube page

4 min

If you want to block the YouTube page in your browser, I'll show you how to do it here.

Create images for YouTube with Photoshop

7 Videos · 106 minutes
130 Open

YouTube marketing: 13.1 | Create logo

11 min

In this video, I'll show you how to create a simple logo for YouTube using Photoshop.

131 Open

YouTube marketing: 13.2 | Create portrait profile picture

14 min

Don't want to set a logo as your profile picture, but a picture of yourself? Here we show you how to create a portrait profile picture in Photoshop.

132 Open

YouTube marketing: 13.3 | Create YouTube banner

21 min

How to create a YouTube banner with Photoshop is shown here.

133 Open

YouTube marketing: 13.4 | Create emojis and logos for channel membership

12 min

Here I'll show you how to use Photoshop to create your own emojis and logos for channel membership on YouTube.

134 Open

YouTube Marketing: 13.5 | Create Starting-Soon, Be-Right-Back Overlay with Photoshop

11 min

In this video, I'll show you how to create a starting-soon and right-back overlay with Photoshop.

135 Open

YouTube marketing: 13.6 | Create stream overlay with Photoshop

22 min

How to create a complete stream overlay with Photoshop is shown here.

136 Open

YouTube marketing: 13.7 | Create webcam frame with Photoshop

15 min

Here I show you how to use Photoshop to create a cool webcam frame for your YouTube livestreams.

Quiz for the course

1 Video · 6 minutes
137 Open

YouTube Marketing: 14 | Quiz on the course

6 min

Test your knowledge from the course with this short quiz consisting of 10 questions.

Examples of use

  • Screenshot from the YouTube tutorial
    Open gallery
    YouTube from A to Z: Learn how to prepare your videos correctly and show them to many viewers.
  • Screenshot from the YouTube tutorial
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    Optimally set up: Increase the success of your YouTube channel with these marketing aspects.
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