Niche analysis for YouTube: This is how you find the right topics

If you want to successfully take off on YouTube, a thorough niche analysis is essential. This analysis helps you understand which topics and content resonate most with your target audience. In this guide, you'll learn how to systematically analyze your niche to create powerful content.

Key Findings

1. Using an incognito window is crucial for obtaining unbiased search results.
2. A precise keyword research is essential for identifying relevant search queries.
3. Analyzing already successful channels in your niche can give you valuable insights for your own content strategy.

Step-by-Step Guide

To conduct a thorough niche analysis, follow these steps:

Step 1: Use an incognito window

To avoid the effects of previous searches and personalized recommendations, open an incognito window in your web browser. Right-click on the Chrome icon and select "New Incognito Window." This procedure ensures that you receive an unbiased view of your search results.

Step 2: Conduct a keyword search

Enter a relevant main keyword in the YouTube search bar. For example: “reselling”. Be sure to try alternative keywords like “reselling Deutsch” or more specific search queries. This will give you a list of related keywords that other users are currently searching for. These suggestions are valuable for identifying niches in your area of interest.

Step 3: Analyze the search results

Examine the channels and videos that rank the best for your keywords. Click on the videos and take a closer look at the channels. You will notice that some of these channels already have an established community. Pay particular attention to the number of subscribers and views to gauge the success of these channels. For example, let's look at the channel “Reselling mit Kopf,” which seems to be quite successful in the niche.

Step 4: Check the video quality

Once you have selected a few videos from the leading channels, pay attention to how the videos are structured. Note important details such as the title, the description, the use of numbers or specific words, and the engagement (likes, dislikes, comments). A precise number in the title can significantly increase the click-through rate.

Step 5: Pay attention to keywords in titles and descriptions

When going through the video descriptions, analyze how the keywords are integrated. A successful channel, like Adrian K.'s, uses relevant terms so that potential viewers can find his content more easily. Here, the word “Deutsch” as well as specific numbers play a central role.

Step 6: Examine the engagement statistics

Pay attention to how viewer engagement plays out. A high interaction rate, such as the number of comments relative to views, is an indicator of successful content. Calculate the "like-dislike" ratio to show how well the video is received. If the video has many positive ratings, it seems that the content is in demand.

Step 7: Identify the strengths and weaknesses of the competition

Analyze the weaknesses of these channels. Are there areas where you can improve or stand out? Perhaps the channels do not provide enough detailed information or lack certain cosmetic features. This could give you an advantage when producing your videos.

Step 8: Create a list of relevant topics and keywords

Based on your findings, create a list of topics and keywords that you want to address in your future videos. The analysis helps you identify specific topics that are trending and provides good approaches for your video creation.

Summary – Niche Analysis for YouTube: How to Find the Right Topics

Conducting a niche analysis on YouTube is an important step for the success of your channel. By actively searching for and analyzing existing content, you can find out what topics resonate with your target audience and what other channels are doing right.