Imagine lying relaxedon the sofa while your readers are chauffeured through their inboxes. You have set up an effectiveE-Mail-Automationthat sends messages on its own while you sit back and relax. In this tutorial, I will explain how to build an automated email series that not only provides valuable information but also helps build a loyal readership.
Key Takeaways
- An automated email series saves time and ensures that you communicate with your readers at the right moment.
- Email series can be tailored to the interests of your subscribers and provide high value.
- The automation of your emails can be seamlessly integrated with a regular newsletter.
Step-by-Step Guide to Setting Up an Automated Email Series
Step 1: Develop the Idea First, you should think about what information you want to provide to your subscribers in the automated series. Your emails could include recipes, tips, or useful resources tailored to the theme of your blog. A good structure could be an introduction to your topic followed by specialized content.
Step 2: Plan Email Content Consider a sequence of emails that you want to send to your subscribers. For example, you could develop a series of five emails. In the first email, you present the basic information, while the subsequent emails contain more specific content such as recipes or guides. You could start with "Seven Things You Need to Brew Beer" and then cover additional topics.
Step 3: Choose the Email Marketing Tool There are numerous tools available to help you create automated email series. Research various providers and choose the tool that best fits your needs. When selecting a tool, check if it offers the function to automate email series and how user-friendly the interface is.
Step 4: Set Up the Automated Email Series Now it gets exciting: Sign up for your chosen email marketing tool and start creating your automated email series. You should create a template for each of the planned emails and establish the schedule for when each email should be sent. The tool will then ensure that each email is sent to subscribers at the right time.
Step 5: Integration with a Regular Newsletter After your email series is set up, you should also consider a regular newsletter. These emails could be sent once a week and showcase your latest blog posts, videos, or special offers. You can direct your subscribers to be added to your newsletter list after the email series.
Step 6: Engage and Gather Feedback Once your email series is running, it's important to monitor your subscribers' engagement. Pay attention to which posts are well-received and which are not. Gather feedback by incorporating surveys or follow-up questions in your emails. This way, you can continuously improve your content and respond to your readers' wishes.
Summary – Successfully Implement Email Automation
In this guide, you have learned how to build an automated email series step by step that provides valuable information to your readers while efficiently utilizing your time. You are now capable of regularly reaching your readers while also being able to relax.
FAQ
How many emails should be in my automated series?Ideally, there should be between 5-7 emails to provide value to the readers without overwhelming them.
How often should I send emails to my subscribers?A weekly newsletter is a good frequency to keep your readers informed without losing their interest.
Which email tool is best for automation?It depends on your specific needs, but popular tools include Mailchimp, ConvertKit, and ActiveCampaign.
Can I also use a mix of automated emails and manual emails?Yes, this is a common practice. You can set up an automated series and additionally send a regular newsletter manually.
