Learn to negotiate for better Instagram deals

Negotiation is a crucial part of business life, especially when it comes to collaborating with brands on platforms like Instagram. The first step to a successful deal is mastering the art of negotiation. Here you will learn which strategies you can apply to achieve the best price in negotiations and show your value.

Main findings

• Prices are negotiable, even if they seem fixed at first glance.
• Every potential client has different willingness to pay.
• Always start your price expectations higher to allow room for negotiation.
• Signal your willingness to negotiate to create a win-win situation.
• Set a minimum limit for yourself below which you do not want to negotiate.

Step-by-step guide

1. Understand the value of your work

Before entering negotiations, it's important to know the value of your work. Be aware that the price in a market does not always reflect reality. The price was set somewhere, at some time, and that means it is negotiable. Understand what you can offer in exchange for your services, and be ready to communicate that value.

2. Test your counterpart’s willingness to pay

An essential part of negotiation is testing your negotiation partner's willingness to pay. Don't immediately state the price you ultimately want to achieve. Instead, start with a higher figure. For example, if you aim for 100 euros, start with 130 to 150 euros. This gives you room to move downwards during the negotiations.

3. Listen actively and analyze the responses

Once you have stated your price, listen carefully to how your counterpart responds. If they start with a price of 100 euros, you can reply that your normal price is 200 euros. This gives you indications of how much the other party is willing to pay and allows you to shape the negotiations to your advantage.

4. Signal your willingness to negotiate

It's important that you are open to negotiation and indicate that you are willing to make compromises. If the proposed amount is not acceptable to you, offer fewer services. It might be time to be flexible in your proposals and understand that the price often depends on the number of contents. Perhaps there is an option to deliver only two posts instead of three or to create a story instead of a post.

5. Give yourself time to think

Being rushed is often not a good advisor in negotiations. If you feel the offer is insufficient, don't hesitate to take time to think it over first. It is perfectly fine to need some time to ensure that the offer is right for you. This also shows that you are acting professionally and not making hasty decisions.

6. Set a minimum limit

Before starting negotiations with a company, you should be clear about what your minimum price is. Set a clear limit and stick to it. This ensures that you are not undervalued and allows you to remain flexible in negotiations without diminishing your worth.

7. Choose the right companies to work with

Before negotiating prices, you need to ensure that you are speaking with the right companies. Focus on brands that actually fit into your portfolio and whose willingness to pay aligns with your price level. Research the usual offers in the industry and investigate the companies you want to collaborate with.

Summary – Learn to negotiate effectively and earn money with Instagram

In this text guide, you learned how important it is to know the value of your work and master the art of negotiation. From determining your negotiation partner's willingness to pay, setting a minimum limit, to selecting the right companies – all these aspects are crucial for your success on Instagram. Use these techniques to optimize your dealsand earn money.