Designing Pinterest pinboards more effectively - That's how it works

Pinterest is a visual platform that allows you to collect and share ideas. If you want to optimize your pinboards effectively, you've come to the right place. This guide will help you make your boards more attractive and functional so you can achieve more engagement and visibility.

Main Insights By properly optimizing your pinboards, you can not only improve aesthetics but also target your audience effectively. Pay attention to meaningful cover images, succinct titles, and successful descriptions to increase your visibility on Pinterest.

Step-by-Step Guide to Optimizing Your Pinterest Pinboards

Step 1: Accessing Your Board

To start optimizing, navigate to your Pinterest account and go to the board you want to edit. You will now see all the pins already saved in this board. To access the editing mode, click on the three dots in the top corner of the board.

Step 2: Setting the Cover Image

Once you have opened the editing menu, click on "Edit board". Here you can select a cover image for your board. If you don't set a cover, one will be automatically generated, which may not meet your expectations. It is therefore advisable to choose a custom cover image that highlights the unique theme of your board.

Step 3: Entering Title and Description

The title of your board should be concise and appealing. Make sure it does not exceed the 50-character limit. The description text is equally important – this is where you can include relevant keywords to increase discoverability.

Step 4: Understanding Keywords

Ensure that your description remains informative and readable. In your example, you could formulate a description like "Short and snappy summer dresses for women - inspiration for shopping enthusiasts." This way, you target the audience specifically and strengthen discoverability.

Step 5: Adding Contributors

If you wish, you can also add contributors to your board. These can be people with similar interests or those you already know. Go to the appropriate option and invite the desired contributors. Make sure to clearly define the permissions they have.

Step 6: Saving Changes

An important step is to save your changes. Make sure to click on "Done" and then "Save" so that your adjustments are not lost. An annoying showcase effect can occur if you accidentally leave the editing screen without saving changes – all your collected ideas could be lost.

Step 7: Confidentiality and Visibility

You have the option to set your board to "private." However, this is rather disadvantageous for marketing as no one can access it. A secret pinboard could be useful in certain cases if you want to collect ideas without sharing them right away. For most uses, though, it's better to keep your boards public.

Step 8: Customizing Individual Pins

Customizing allows you to display specific pins in your home feed. Consider whether this is practical for you, and enable or disable this option at your discretion.

Step 9: Deleting Pinboard

If you no longer need a board, you can delete it in the editing menu. Remember that this action is irreversible – the board and all its contents will be permanently removed.

Step 10: Optimizing Preview Image

Ensure that the preview image of your board is descriptive. Having a long summer dress as a preview image for a board about short summer dresses can be confusing. Choose an appealing and theme-relevant image to leave the best impression.

In the upcoming videos, you will receive further tips on optimizing your Pinterest presence, including important instructions.

Summary

By systematically implementing these steps, you can significantly optimize your pinboards on Pinterest. From selecting the cover image to entering the title and description to managing contributors - all these aspects contribute to an attractive and functional pinboard that encourages collecting and sharing more pins.