Language: German

Pinterest marketing (tutorial): Develop your online strategy

Online Marketing & Business, Business, Marketing & Sales · 55 Videos · 5.4 h Video training · German

by Tobias Becker

Pinterest users are looking for inspiration, for content with real added value. If you position yourself correctly with your topic, you can use your pinboards to drive traffic to your websites, products and services. How can you do this? Find out in this in-depth Pinterest marketing tutorial by Tobias Becker, which lasts over five hours.

Pinterest marketing: how to use the platform for a profitable business
Basics and overview: from account creation to advanced options
SEO and positioning: learn how to find suitable keywords and your target group
Traffic boost: Learn how to attract Pinterest users and direct them to your offers
Strategy development: Follow a weekly content routine to achieve sustainable growth
Practically explained: How to create beautiful pins with Canva
Everything you need in one course: 5 comprehensive tutorial lessons from trainer Tobias Becker

Simply put product images on the pinboard and link to your own website? No way! Learn what makes Pinterest tick and how your marketing there works successfully with this tutorial.

content

55 Videos, 323 minutes

Introduction

4 Videos · 24 minutes

01 Open free of charge

Pinterest marketing 1.1 | Introduction

2 min

In this video, I give a very brief introduction to this Pinterest video course.

14 MB To the text tutorial: Pinterest Marketing: Tips and Strategies for Beginners

02 Open free of charge

Pinterest marketing 1.2 | What is Pinterest?

5 min

In this video I show you what Pinterest is.

58 MB To the text tutorial: Pinterest Marketing: How to start successfully

03 Open

Pinterest marketing 1.3 | Advantages and disadvantages of Pinterest

12 min

In this video, we talk about the pros and cons of Pinterest.

120 MB To the text tutorial: Pinterest Marketing - Advantages and Challenges

04 Open

Pinterest Marketing 1.4 | Pinterest Business Account

5 min

In this video, we create a Pinterest business account.

33 MB To the text tutorial: Setting up a Pinterest business account made easy

Pinterest Basics - They are not free

3 Videos · 20 minutes

05 Open

Pinterest marketing 2.1 | Clarify basic terms

7 min

In this video, we explain a few basic Pinterest terms.

129 MB To the text tutorial: Pinterest Marketing: Important basic terms for getting started

06 Open

Pinterest marketing 2.2 | profile description, profile picture, cover picture

7 min

In this video, I'll show you how to add your profile description, cover and profile picture.

22 MB To the text tutorial: Designing a Pinterest profile: Profile description, profile picture, and cover picture

07 Open

Pinterest Marketing 2.3 | Settings

6 min

In this video we discuss the Pinterest settings.

22 MB To the text tutorial: Optimal Pinterest account settings for businesses

First steps on Pinterest

3 Videos · 22 minutes

08 Open

Pinterest marketing 3.1 | Tour of the platform

7 min

In this video, we take a little tour of Pinterest.

71 MB To the text tutorial: Pinterest Marketing: The platform for creative ideas

09 Open

Pinterest marketing 3.2 | Good profiles as an illustrative example

7 min

In this video, I show you what good Pinterest profiles look like.

99 MB To the text tutorial: Maximum visibility through optimized Pinterest profiles

10 Open

Pinterest marketing 3.3 | The Pinterest algorithm explained

8 min

In this video, I show you how the Pinterest algorithm works.

20 MB To the text tutorial: Pinterest Marketing: Understanding and implementing algorithms

Pinterest keywords

3 Videos · 22 minutes

11 Open

Pinterest marketing 4.1 | Keyword research with Pinterest

6 min

In this video, we explain the topic of keyword research with Pinterest.

54 MB To the text tutorial: Find the best keywords on Pinterest for your marketing

12 Open

Pinterest marketing 4.2 | Keyword research with Pinterest trends

8 min

In this video, we explain the topic of keyword research with Pinterest Trends.

74 MB To the text tutorial: Effective keyword research with Pinterest Trends

13 Open

Pinterest marketing 4.3 | Keyword research with Ubersuggest

8 min

In this video, we explain the topic of keyword research with Ubersuggest.

39 MB To the text tutorial: Keyword research with Ubersuggest for your Pinterest success

Pinterest boards

6 Videos · 31 minutes

14 Open

Pinterest marketing 5.1 | Designing your first pinboard

7 min

In this video, we take a look at the first Pinterest pinboard.

60 MB To the text tutorial: Create your first Pinterest board

15 Open

Pinterest marketing 5.2 | Optimize your pinboards

5 min

In this video, we talk about optimizing your Pinterest boards.

19 MB To the text tutorial: Designing Pinterest pinboards more effectively - That's how it works

16 Open

Pinterest marketing 5.3 | Add notes to the pinboard

4 min

In this video, we talk about the notes you can add to your pinboard.

11 MB To the text tutorial: Adding effective tips to your Pinterest board

17 Open

Pinterest marketing 5.4 | Group boards - collaborative design for more reach

6 min

In this video we talk about group boards on Pinterest.

45 MB To the text tutorial: Effectively use group boards for Pinterest marketing

18 Open

Pinterest marketing 5.5 | Important notes on hashtags for Pinterest

3 min

In this video, I explain how to add annotations on Pinterest.

11 MB To the text tutorial: Efficient use of hashtags on Pinterest

19 Open

Pinterest marketing 5.6 | Niche analysis for Pinterest

6 min

In this video we carry out a niche analysis for Pinterest.

121 MB To the text tutorial: Niche analysis for Pinterest: Designing optimally

Create Pinterest graphics with Canva

9 Videos · 57 minutes

20 Open

Pinterest Marketing 6.1 | What is Canva?

2 min

In this video, I'll show you what Canva is.

38 MB To the text tutorial: Canva: A comprehensive guide for creative designs

21 Open

Pinterest Marketing 6.2 | Create a free account

5 min

In this video, I'll show you how to create a free account on Canva.

31 MB To the text tutorial: Create a free Canva account - that's how it's done!

22 Open

Pinterest marketing 6.3 | Navigating the dashboard

5 min

In this video we talk about navigating in Canva.

39 MB To the text tutorial: Canva dashboard navigation for efficient design

23 Open

Pinterest Marketing 6.4 | Elements

9 min

In this video we talk about the Canva elements.

45 MB To the text tutorial: Canva elements for effective Pinterest marketing

24 Open

Pinterest Marketing 6.5 | Photos

6 min

In this video, we talk about Canva photos.

43 MB To the text tutorial: Canva for photos and videos

25 Open

Pinterest marketing 6.6 | Text and writing

6 min

In this video, we talk about Canva texts and fonts.

26 MB To the text tutorial: A comprehensive guide to typography in Canva

26 Open

Pinterest Marketing 6.7 | Create Pinterest Pin with Canva - Variant 1

9 min

In this video, we discuss how to create a Pinterest pin (1/2).

77 MB To the text tutorial: Design Pinterest pin with Canva

27 Open

Pinterest Marketing 6.8 | Create Pinterest Pin with Canva - Variant 2

7 min

In this video, we discuss how to create a Pinterest pin (2/2).

45 MB To the text tutorial: Optimal design of Pinterest pins with Canva

28 Open

Pinterest Marketing 6.9 | Create a video pin with Canva

8 min

In this video, we create a video pin on Canva together.

53 MB To the text tutorial: Create video pin: Simple tutorial with Canva

Upload Pinterest pin

4 Videos · 24 minutes

29 Open

Pinterest marketing 7.1 | Upload pin step by step

9 min

In this video we upload a pin to Pinterest.

39 MB To the text tutorial: Successfully uploading pins: Guide for Pinterest

30 Open

Pinterest marketing 7.2 | Upload shopping pin

4 min

In this video I show you the shopping pins.

11 MB To the text tutorial: Using shopping pins effectively: Complete guide

31 Open

Pinterest marketing 7.3 | Edit pin in the upload process

7 min

In this video we edit a pin.

31 MB To the text tutorial: Edit your Pinterest pins

32 Open

Pinterest Marketing 7.4 | Upload pins directly via Canva

4 min

In this video, I'll show you how to upload pins directly via Canva.

20 MB To the text tutorial: Simply create and upload pins via Canva

Pinterest Story & Variations

4 Videos · 24 minutes

33 Open

Pinterest marketing 8.1 | Create a Pinterest story

8 min

In this video, I show you how to create a Pinterest story.

38 MB To the text tutorial: Create a Pinterest Story - Guide to successful use

34 Open

Pinterest Marketing 8.2 | Alternative Pin-It-Button

7 min

In this video we discuss the Pin-It button.

60 MB To the text tutorial: Pinterest Pin button: This is how you effectively pin content

35 Open

Pinterest Marketing 8.3 | Create pin variations easily (Part 1)

4 min

In this video I show you different pin variations (1/2).

34 MB To the text tutorial: This is how you create effective pin variations for Pinterest

36 Open

Pinterest Marketing 8.4 | Create pin variations easily (Part 2)

5 min

In this video I show you different pin variations (2/2).

53 MB To the text tutorial: Create effective pin variations easily

Pinterest Nice-to-know

3 Videos · 9 minutes

37 Open

Pinterest Marketing 9.1 | Today tab

3 min

In this video, we discuss the Pinterest Today tab.

35 MB To the text tutorial: Pinterest Marketing | The best tips for the Today Tab

38 Open

Pinterest Marketing 9.2 | Engagement tab

2 min

In this video we discuss the Pinterest engagement tab.

4 MB To the text tutorial: Engagement tab on Pinterest - This is how you interact effectively

39 Open

Pinterest marketing 9.3 | Set up folders within your pinboards

4 min

In this video, we set up a Pinterest folder.

27 MB To the text tutorial: File system for Pinterest boards

Pinterest Tailwind automation

4 Videos · 31 minutes

40 Open

Pinterest Marketing 10.1 | Introduction to Tailwind

10 min

In this video we talk about Tailwind.

38 MB To the text tutorial: Tailwind for Pinterest marketing

41 Open

Pinterest marketing 10.2 | Edit pins - automate in Tailwind

8 min

In this video we edit pins in Tailwind.

53 MB To the text tutorial: Edit and automate Pins in Tailwind

42 Open

Pinterest Marketing 10.3 | Tailwind Create

8 min

In this video, we take a look at the Tailwind Create tool.

45 MB To the text tutorial: Create graphics for Pinterest easily with Tailwind

43 Open

Pinterest marketing 10.4 | Reach booster with tailwind tribes

5 min

In this video I show you Tailwind-Tribes.

41 MB To the text tutorial: Strategies for using Tailwind Tribes for Pinterest

Pinterest tips & tricks

3 Videos · 22 minutes

44 Open

Pinterest Marketing 11.1 | Pinterest - Dos and Don'ts

11 min

There are a few Pinterest dos and don'ts in this video.

101 MB To the text tutorial: Practical tips for Pinterest marketing

45 Open

Pinterest marketing 11.2 | More tips and tricks (part 1)

5 min

There are a few more tips & tricks in this video (#1).

47 MB To the text tutorial: Successful Pinterest Marketing: Strategies for Reach

46 Open

Pinterest marketing 11.3 | More tips and tricks (part 2)

6 min

There are a few more tips & tricks in this video (#2).

59 MB To the text tutorial: Pinterest marketing strategies for high reach

Pinterest growth tips

5 Videos · 25 minutes

47 Open

Pinterest marketing 12.1 | Post, post, post

3 min

In this video we talk about posting on Pinterest.

56 MB To the text tutorial: Optimal posting strategies for Pinterest

48 Open

Pinterest marketing 12.2 | Emotions take precedence over rationality

2 min

In this video we clarify the emotions on Pinterest.

45 MB To the text tutorial: Emotions in Pinterest marketing: Strategies for engagement

49 Open

Pinterest marketing 12.3 | Importance of brand consistency

3 min

In this video, we talk about the importance of brand consistency.

54 MB To the text tutorial: Brand consistency on Pinterest - This is how you achieve recognition

50 Open

Pinterest marketing 12.4 | Your personal traffic circle

12 min

In this video, I show you how to develop your personal traffic circle.

35 MB To the text tutorial: Build traffic circle on Pinterest - This is how you do it right

51 Open

Pinterest Marketing 12.5 | Pinterest Analytics - what's actually important!

5 min

In this video we talk about Pinterest Analytics.

20 MB To the text tutorial: Using Pinterest Analytics: How to analyze your data

Pinterest participant questions

3 Videos · 12 minutes

52 Open

Pinterest Marketing 13.1 | Should you delete pins or boards over time?

4 min

In this video, we answer a viewer question.

51 MB To the text tutorial: Strategic management of Pinterest pins and boards

53 Open

Pinterest marketing 13.2 | Where can I find images for Pinterest?

5 min

In this video I show you where to find images for Pinterest.

50 MB To the text tutorial: Free images for Pinterest - Use without licensing issues

54 Open

Pinterest marketing 13.3 | Where can I find videos for Pinterest?

3 min

In this video I show you where to find videos for Pinterest.

31 MB To the text tutorial: Efficiently finding videos for Pinterest and other platforms

Graduation

1 Video · 2 minutes

55 Open

Pinterest Marketing 14 | Conclusion

2 min

In this last lesson, I would like to say goodbye to you.

12 MB To the text tutorial: Practical application of the Pinterest training

Details of the content

Understanding Pinterest. Place content. Start marketing. Celebrate success.

Just hype? Not at all! Pinterest has been developing consistently well for years. Surely you can take a leaf out of this book, right? If this is your goal and you want to use your Pinterest account to attract more visitors to your website, products and services, then take a look at this marketing tutorial !

You'll quickly understand the Pinterest algorithm. Compared to other social media platforms, it seems so strikingly different because it rewards inspiring content more than followers and likes. Content (the so-called pins) has a completely different value on Pinterest than elsewhere. Your trainer Tobias Becker explains step by step how you can successfully market in this environment .

Develop your online strategy - a tutorial for Pinterest beginners and experts

Whether you're just starting out on Pinterest or want to give your existing account a real boost: follow your trainer's explanations step by step or go into individual chapters and tutorials to get practical tips and tricks for your Pinterest presence.

You can do this with this Pinterest tutorial: Learn the basics and basic terms. Learn everything you need to know about pinboards, pins, boards and stories. Get best practice tips for growing your Pinterest account. Learn how to prepare and upload appealing content and how to place it skillfully with the right SEO strategy.

Give your target group answers - and generate interest in your offers

From "What do I wear to a job interview?" to "How do I design my apartment?": Whatever your topic, whatever your niche - this training will help you position yourself on Pinterest as an inspiring answer provider for the search queries of your specific target group . In this way, you will gradually succeed in increasing interest in your own offers.

Note

Licence: private and commercial Rights of use

Created with love by

Tobias Becker

My name is Tobias Becker. I am a student from Vienna and pass on my knowledge about entrepreneurship, social media marketing and investing as a video course lecturer. I work full-time in the online marketing sector and study business administration with a focus on finance and digital marketing in Vienna. I also run a YouTube channel about shares and show people how they can make their money work for them successfully.

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