TikTok marketing: the tutorial for a successful social media strategy Language: German

TikTok marketing: the tutorial for a successful social media strategy

Online Marketing & Business, Business, Marketing & Sales 85 Videos · 8.5 h Video training · English Tobias Becker by Tobias Becker

800 million users per month. Incredible growth. And a platform on which you can go viral overnight. In other words, TikTok is a wonderful marketing opportunity for you. Find out how to improve your profile, place posts correctly and grow your customer base in this 8.5-hour tutorial by Tobias Becker and develop your successful social media strategy for TikTok.

  • Marketing with TikTok: How to use the social media platform to earn money
  • TikTok basics: Get started, create your account and set it up correctly
  • The right content: Create TikTok videos worth watching and place them correctly
  • Analytics: Learn how to measure the success of your social media strategy on TikTok
  • Increase reach: Get practical tips to get more views and followers
  • Earn money: Concrete examples show how to make a profit from your TikTok account
  • Everything explained directly in the app: 8.5 hours of video tutorials by Tobias Becker

Are you new to TikTok and want to build up your fan base? Or does your account already exist and could run better? Either way, start the tutorial and become a successful TikToker!

content

85 Videos, 508 minutes

Introduction

1 Videos · 2 minutes
01 Open free of charge

TikTok marketing tutorial: 1 | Introduction

In this video, I give a very brief introduction to this TikTok video course.

01

TikTok marketing tutorial: 1 | Introduction

2 min Open

TikTok Basics: They are not free

4 Videos · 22 minutes
02 Open free of charge

TikTok marketing tutorial: 2.1 | What is TikTok?

In this video I explain in detail what TikTok is.

03 Open

TikTok marketing tutorial: 2.2 | Advantages of TikTok marketing

In this video I explain what the advantages of TikTok are.

04 Open

TikTok marketing tutorial: 2.3 | Disadvantages of TikTok marketing

In this video I show you the disadvantages of TikTok.

05 Open

TikTok marketing tutorial: 2.4 | Reasons why people take off with TikTok

In this video I show you the reasons why people start with TikTok marketing.

02

TikTok marketing tutorial: 2.1 | What is TikTok?

4 min Open
03

TikTok marketing tutorial: 2.2 | Advantages of TikTok marketing

4 min Open
04

TikTok marketing tutorial: 2.3 | Disadvantages of TikTok marketing

5 min Open
05

TikTok marketing tutorial: 2.4 | Reasons why people take off with TikTok

9 min Open

Step by step to TikTok success

6 Videos · 33 minutes
06 Open

TikTok marketing tutorial: 3.1 | Create a TikTok marketing account

In this video we create a TikTok account.

07 Open

TikTok marketing tutorial: 3.2 | Tour of the platform

In this video we take a tour of TikTok.

08 Open

TikTok marketing tutorial: 3.3 | Name and username

In this video I show you the difference between the TikTok name and username.

09 Open

TikTok marketing tutorial: 3.4 | The importance of names for engagement

In this video we discuss the meaning of names on TikTok.

10 Open

TikTok marketing tutorial: 3.5 | TikTok settings

In this video we discuss the TikTok settings.

11 Open

TikTok marketing tutorial: 3.6 | How the algorithm really works

In this video I show you how the TikTok algorithm works.

06

TikTok marketing tutorial: 3.1 | Create a TikTok marketing account

4 min Open
07

TikTok marketing tutorial: 3.2 | Tour of the platform

4 min Open
08

TikTok marketing tutorial: 3.3 | Name and username

3 min Open
09

TikTok marketing tutorial: 3.4 | The importance of names for engagement

5 min Open
10

TikTok marketing tutorial: 3.5 | TikTok settings

5 min Open
11

TikTok marketing tutorial: 3.6 | How the algorithm really works

12 min Open

Other important TikTok settings

4 Videos · 21 minutes
12 Open

TikTok marketing tutorial: 4.1 | The perfect TikTok biography

In this video, I'll show you how to write the perfect TikTok description.

13 Open

TikTok marketing tutorial: 4.2 | Link in the TikTok biography

In this video we clarify the link in the TikTok description.

14 Open

TikTok marketing tutorial: 4.3 | Spying on the competition - what works well?

In this video I show you how to spy on the TikTok competition.

15 Open

TikTok marketing tutorial: 4.4 | Using TikTok on the PC

In this video I show you how to use TikTok on your PC.

12

TikTok marketing tutorial: 4.1 | The perfect TikTok biography

5 min Open
13

TikTok marketing tutorial: 4.2 | Link in the TikTok biography

5 min Open
14

TikTok marketing tutorial: 4.3 | Spying on the competition - what works well?

7 min Open
15

TikTok marketing tutorial: 4.4 | Using TikTok on the PC

4 min Open

Graphics & cover images for TikTok

3 Videos · 16 minutes
16 Open

TikTok marketing tutorial: 5.1 | Create a free TikTok profile picture with Canva

In this video we create a TikTok profile picture.

17 Open

TikTok marketing tutorial: 5.2 | Set TikTok profile picture

In this video we set the TikTok profile picture.

18 Open

TikTok marketing tutorial: 5.3 | Content types on TikTok

In this video we talk about the types of content on TikTok.

16

TikTok marketing tutorial: 5.1 | Create a free TikTok profile picture with Canva

4 min Open
17

TikTok marketing tutorial: 5.2 | Set TikTok profile picture

5 min Open
18

TikTok marketing tutorial: 5.3 | Content types on TikTok

7 min Open

The TikTok video creation in detail

8 Videos · 53 minutes
19 Open

TikTok marketing tutorial: 6.1 | Recording: Preparation

In this video we talk about the preparation for the recording.

20 Open

TikTok marketing tutorial: 6.2 | TikTok article: Components - Overview

In this video, I explain the components that make up a TikTok video.

21 Open

TikTok marketing tutorial: 6.3 | TikTok article: Video recording

In this video we record a TikTok video.

22 Open

TikTok marketing tutorial: 6.4 | TikTok contribution: Speech, music and sounds

In this video we will look at the TikTok audio.

23 Open

TikTok marketing tutorial: 6.5 | TikTok post: Effects

In this video I show you the TikTok effects.

24 Open

TikTok marketing tutorial: 6.6 | TikTok article: Editing and other options

In this video we talk about TikTok editing.

25 Open

TikTok marketing tutorial: 6.7 | TikTok article: Texts

In this video we talk about post texts in TikTok.

26 Open

TikTok marketing tutorial: 6.8 | TikTok post: description and call-to-action

In this video, I'll show you how to include a call to action.

19

TikTok marketing tutorial: 6.1 | Recording: Preparation

5 min Open
20

TikTok marketing tutorial: 6.2 | TikTok article: Components - Overview

6 min Open
21

TikTok marketing tutorial: 6.3 | TikTok article: Video recording

10 min Open
22

TikTok marketing tutorial: 6.4 | TikTok contribution: Speech, music and sounds

5 min Open
23

TikTok marketing tutorial: 6.5 | TikTok post: Effects

8 min Open
24

TikTok marketing tutorial: 6.6 | TikTok article: Editing and other options

7 min Open
25

TikTok marketing tutorial: 6.7 | TikTok article: Texts

6 min Open
26

TikTok marketing tutorial: 6.8 | TikTok post: description and call-to-action

6 min Open

TikTok hashtags and how to find them

4 Videos · 32 minutes
27 Open

TikTok marketing tutorial: 7.1 | TikTok post: Hashtags

In this video we discuss the hashtags in TikTok.

28 Open

TikTok marketing tutorial: 7.2 | Long vs. short term keywords

In this video we discuss the difference between long and short keywords.

29 Open

TikTok marketing tutorial: 7.3 | TikTok post: How do I choose good hashtags?

In this video we are looking for good hashtags.

30 Open

TikTok marketing tutorial: 7.4 | TikTok article: Settings

In this video we discuss the contribution settings.

27

TikTok marketing tutorial: 7.1 | TikTok post: Hashtags

3 min Open
28

TikTok marketing tutorial: 7.2 | Long vs. short term keywords

20 min Open
29

TikTok marketing tutorial: 7.3 | TikTok post: How do I choose good hashtags?

4 min Open
30

TikTok marketing tutorial: 7.4 | TikTok article: Settings

5 min Open

Duet & Stitches

3 Videos · 25 minutes
31 Open

TikTok marketing tutorial: 8.1 | Create a TikTok post with Canva

In this video, we create a post using Canva.

32 Open

TikTok marketing tutorial: 8.2 | Duet - how to duet videos on TikTok

In this video we record a duet.

33 Open

TikTok marketing tutorial: 8.3 | Stitch - Use posts from others for yourself

In this video, we look at the stitch function.

31

TikTok marketing tutorial: 8.1 | Create a TikTok post with Canva

15 min Open
32

TikTok marketing tutorial: 8.2 | Duet - how to duet videos on TikTok

5 min Open
33

TikTok marketing tutorial: 8.3 | Stitch - Use posts from others for yourself

5 min Open

TikTok Analytics: How well your videos are performing

5 Videos · 28 minutes
34 Open

TikTok Marketing Tutorial: 9.1 | Set up a TikTok Analytics Pro account

In this video we set up a TikTok Pro account.

35 Open

TikTok marketing tutorial: 9.2 | TikTok Analytics: Views, followers and more

In this video, I'll show you how to access your TikTok Analytics.

36 Open

TikTok Marketing Tutorial: 9.3 | TikTok Analytics: Videos in detail

In this video, I show you Analytics in detail.

37 Open

TikTok Marketing Tutorial: 9.4 | TikTok Analytics: Target group

In this video we discuss the TikTok target group.

38 Open

TikTok Marketing Tutorial: 9.5 | Social Blade: How fast do the stars grow?

In this video I show you how to work with Social Blade.

34

TikTok Marketing Tutorial: 9.1 | Set up a TikTok Analytics Pro account

5 min Open
35

TikTok marketing tutorial: 9.2 | TikTok Analytics: Views, followers and more

5 min Open
36

TikTok Marketing Tutorial: 9.3 | TikTok Analytics: Videos in detail

5 min Open
37

TikTok Marketing Tutorial: 9.4 | TikTok Analytics: Target group

5 min Open
38

TikTok Marketing Tutorial: 9.5 | Social Blade: How fast do the stars grow?

8 min Open

TikTok: organic reach

10 Videos · 52 minutes
39 Open

TikTok Marketing Tutorial: 10.1 | ABC Method (Attract, Build, Convert) - Reach, Trust, Marketing

In this video we discuss the ABC method for TikTok marketing.

40 Open

TikTok marketing tutorial: 10.2 | Reach tip 1: trending hashtags

In this video we discuss reach tip #1.

41 Open

TikTok marketing tutorial: 10.3 | Reach tip 2: Commenting, liking, sharing

In this video we discuss reach tip #2.

42 Open

TikTok marketing tutorial: 10.4 | Reach tip 3: Upload videos again

In this video we discuss reach tip #3.

43 Open

TikTok marketing tutorial: 10.5 | Reach tip 4: Video recording without TikTok

In this video we discuss reach tip #4.

44 Open

TikTok marketing tutorial: 10.6 | Reach tip 5: Save content as a draft

In this video we discuss reach tip #5.

45 Open

TikTok marketing tutorial: 10.7 | Reach tip 6: choose the best hashtags

In this video, we discuss reach tip #6.

46 Open

TikTok marketing tutorial: 10.8 | Reach tip 7: repeat best TikToks

In this video we discuss reach tip #7.

47 Open

TikTok marketing tutorial: 10.9 | Reach tip 8: Social proof through well-known people

In this video we discuss reach tip #8.

48 Open

TikTok marketing tutorial: 10.10 | Reach tip 9: more reach through social sharing content - what is it?

In this video we discuss reach tip #9.

39

TikTok Marketing Tutorial: 10.1 | ABC Method (Attract, Build, Convert) - Reach, Trust, Marketing

11 min Open
40

TikTok marketing tutorial: 10.2 | Reach tip 1: trending hashtags

5 min Open
41

TikTok marketing tutorial: 10.3 | Reach tip 2: Commenting, liking, sharing

4 min Open
42

TikTok marketing tutorial: 10.4 | Reach tip 3: Upload videos again

6 min Open
43

TikTok marketing tutorial: 10.5 | Reach tip 4: Video recording without TikTok

2 min Open
44

TikTok marketing tutorial: 10.6 | Reach tip 5: Save content as a draft

5 min Open
45

TikTok marketing tutorial: 10.7 | Reach tip 6: choose the best hashtags

4 min Open
46

TikTok marketing tutorial: 10.8 | Reach tip 7: repeat best TikToks

6 min Open
47

TikTok marketing tutorial: 10.9 | Reach tip 8: Social proof through well-known people

3 min Open
48

TikTok marketing tutorial: 10.10 | Reach tip 9: more reach through social sharing content - what is it?

6 min Open

TikTok: inorganic reach

3 Videos · 14 minutes
49 Open

TikTok marketing tutorial: 11.1 | Tag other people

In this video I show you how you can tag other people.

50 Open

TikTok marketing tutorial: 11.2 | Collaborate with other TikTokers

In this video we discuss the cooperation with other TikTokers.

51 Open

TikTok marketing tutorial: 11.3 | Your competition's followers and comments

In this video we discuss the followers of the competition.

49

TikTok marketing tutorial: 11.1 | Tag other people

4 min Open
50

TikTok marketing tutorial: 11.2 | Collaborate with other TikTokers

5 min Open
51

TikTok marketing tutorial: 11.3 | Your competition's followers and comments

5 min Open

External social media traffic for TikTok

6 Videos · 29 minutes
52 Open

TikTok marketing tutorial: 12.1 | Promote your TikTok profile: Instagram

In this video we promote our TikTok profile via Instagram.

53 Open

TikTok marketing tutorial: 12.2 | More links with Linktree

In this video we promote our TikTok profile with Linktree.

54 Open

TikTok marketing tutorial: 12.3 | Promote TikTok profile: own Facebook group

In this video, we promote our TikTok profile via a dedicated Facebook group.

55 Open

TikTok marketing tutorial: 12.4 | Promote TikTok profile: external Facebook groups

In this video, we promote our TikTok profile via external Facebook groups.

56 Open

TikTok marketing tutorial: 12.5 | Promote TikTok profile: Pinterest

In this video we promote our TikTok profile via Pinterest.

57 Open

TikTok marketing tutorial: 12.6 | Promote TikTok profile: Twitter

In this video we promote our TikTok profile via Twitter.

52

TikTok marketing tutorial: 12.1 | Promote your TikTok profile: Instagram

4 min Open
53

TikTok marketing tutorial: 12.2 | More links with Linktree

5 min Open
54

TikTok marketing tutorial: 12.3 | Promote TikTok profile: own Facebook group

7 min Open
55

TikTok marketing tutorial: 12.4 | Promote TikTok profile: external Facebook groups

6 min Open
56

TikTok marketing tutorial: 12.5 | Promote TikTok profile: Pinterest

4 min Open
57

TikTok marketing tutorial: 12.6 | Promote TikTok profile: Twitter

3 min Open

TikTok participant questions

7 Videos · 40 minutes
58 Open

TikTok marketing tutorial: 13.1 | Where should I focus my time? Preparation vs. filming vs. editing

In this video, we discuss how you should spend your time.

59 Open

TikTok marketing tutorial: 13.2 | Why bother with titles? Are they worth it

In this video, we discuss why titles are important.

60 Open

TikTok marketing tutorial: 13.3 | Quality vs. quantity. What works with TikTok?

In this video, we discuss whether quality or quantity is more important.

61 Open

TikTok marketing tutorial: 13.4 | Applying the Pareto principle to your content strategy

In this video we discuss the application of the 80/20 rule.

62 Open

TikTok marketing tutorial: 13.5 | Should I buy followers?

In this video we discuss whether you should buy followers.

63 Open

TikTok marketing tutorial: 13.6 | All about song selection

In this video we discuss the song selection in TikTok.

64 Open

TikTok marketing tutorial: 13.7 | How to stay consistent

In this video, we discuss how to stay consistent.

58

TikTok marketing tutorial: 13.1 | Where should I focus my time? Preparation vs. filming vs. editing

5 min Open
59

TikTok marketing tutorial: 13.2 | Why bother with titles? Are they worth it

5 min Open
60

TikTok marketing tutorial: 13.3 | Quality vs. quantity. What works with TikTok?

6 min Open
61

TikTok marketing tutorial: 13.4 | Applying the Pareto principle to your content strategy

6 min Open
62

TikTok marketing tutorial: 13.5 | Should I buy followers?

5 min Open
63

TikTok marketing tutorial: 13.6 | All about song selection

5 min Open
64

TikTok marketing tutorial: 13.7 | How to stay consistent

8 min Open

TikTok equipment for better videos & recycling

3 Videos · 13 minutes
65 Open

TikTok marketing tutorial: 14.1 | Equipment for better TikToks - Microphone

In this video I show you suitable equipment for TikTok.

66 Open

TikTok marketing tutorial: 14.2 | Equipment for better TikToks - Ring light

In this video I show you a suitable ring light for TikTok.

67 Open

TikTok marketing tutorial: 14.3 | How to use existing content for TikTok (case study)

In this video there is a small case study.

65

TikTok marketing tutorial: 14.1 | Equipment for better TikToks - Microphone

4 min Open
66

TikTok marketing tutorial: 14.2 | Equipment for better TikToks - Ring light

5 min Open
67

TikTok marketing tutorial: 14.3 | How to use existing content for TikTok (case study)

4 min Open

Important Tips & Tricks

4 Videos · 18 minutes
68 Open

TikTok marketing tutorial: 15.1 | Important tips 1

In this video we discuss important tips #1.

69 Open

TikTok marketing tutorial: 15.2 | Important tips 2

In this video we discuss important tips #2.

70 Open

TikTok marketing tutorial: 15.3 | Important tips 3

In this video we discuss important tips #3.

71 Open

TikTok marketing tutorial: 15.4 | Important tips 4

In this video we discuss important tips #4.

68

TikTok marketing tutorial: 15.1 | Important tips 1

5 min Open
69

TikTok marketing tutorial: 15.2 | Important tips 2

5 min Open
70

TikTok marketing tutorial: 15.3 | Important tips 3

4 min Open
71

TikTok marketing tutorial: 15.4 | Important tips 4

4 min Open

TikTok: Outsourcing

2 Videos · 11 minutes
72 Open

TikTok marketing tutorial: 16.1 | Hire a freelancer on Fiverr

In this video I show you how outsourcing works with Fiverr.

73 Open

TikTok marketing tutorial: 16.2 | Hire freelancers on Upwork

In this video, I show you how outsourcing works with Upwork.

72

TikTok marketing tutorial: 16.1 | Hire a freelancer on Fiverr

6 min Open
73

TikTok marketing tutorial: 16.2 | Hire freelancers on Upwork

5 min Open

Making money with TikTok

11 Videos · 93 minutes
74 Open

TikTok marketing tutorial: 17.1 | Linktree for TikTok

In this video we discuss how to get a link tree for TikTok.

75 Open

TikTok marketing tutorial: 17.2 | Sponsorships

In this video I show you how you can earn money with sponsorships on TikTok.

76 Open

TikTok marketing tutorial: 17.3 | Services

In this video I show you how you can earn money with services on TikTok.

77 Open

TikTok marketing tutorial: 17.4 | Influencer platforms

In this video, I'll show you how you can earn money with influencer platforms on TikTok.

78 Open

TikTok marketing tutorial: 17.5 | Paid memberships (Patreon)

In this video I show you how you can earn money with Patreon on TikTok.

79 Open

TikTok marketing tutorial: 17.6 | Buy me a Coffee

In this video I show you how you can earn money with "Buy me a coffee" on TikTok.

80 Open

TikTok Marketing Tutorial: 17.7 | Own products (Merch) - Section introduction

In this video, I show you how you can earn money with your own products on TikTok.

81 Open

TikTok marketing tutorial: 17.8 | Merch by Amazon: Registration

In this video I show you how you can earn money with Merch by Amazon on TikTok.

82 Open

TikTok marketing tutorial: 17.9 | Spreadshirt: Registration

In this video, I'll show you how you can earn money with Spreadshirt on TikTok.

83 Open

TikTok marketing tutorial: 17.10 | Spreadshirt: Create a store

In this video, I'll show you how you can earn money with a Spreadshirt Shop on TikTok.

84 Open

TikTok marketing tutorial: 17.11 | Your ad could be here

In this video I show you how you can earn money with advertising on TikTok.

74

TikTok marketing tutorial: 17.1 | Linktree for TikTok

5 min Open
75

TikTok marketing tutorial: 17.2 | Sponsorships

4 min Open
76

TikTok marketing tutorial: 17.3 | Services

4 min Open
77

TikTok marketing tutorial: 17.4 | Influencer platforms

8 min Open
78

TikTok marketing tutorial: 17.5 | Paid memberships (Patreon)

21 min Open
79

TikTok marketing tutorial: 17.6 | Buy me a Coffee

16 min Open
80

TikTok Marketing Tutorial: 17.7 | Own products (Merch) - Section introduction

2 min Open
81

TikTok marketing tutorial: 17.8 | Merch by Amazon: Registration

7 min Open
82

TikTok marketing tutorial: 17.9 | Spreadshirt: Registration

5 min Open
83

TikTok marketing tutorial: 17.10 | Spreadshirt: Create a store

19 min Open
84

TikTok marketing tutorial: 17.11 | Your ad could be here

2 min Open

Graduation

1 Videos · 2 minutes
85 Open

TikTok marketing tutorial: 18 | Conclusion

In this last lesson, I would like to say goodbye to you.

85

TikTok marketing tutorial: 18 | Conclusion

2 min Open
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