Language: German

TikTok marketing: the tutorial for a successful social media strategy

Online Marketing & Business, Business, Marketing & Sales · 85 Videos · 8.5 h Video training · German

by Tobias Becker

800 million users per month. Incredible growth. And a platform on which you can go viral overnight. In other words, TikTok is a wonderful marketing opportunity for you. Find out how to improve your profile, place posts correctly and grow your customer base in this 8.5-hour tutorial by Tobias Becker and develop your successful social media strategy for TikTok.

Marketing with TikTok: How to use the social media platform to earn money
TikTok basics: Get started, create your account and set it up correctly
The right content: Create TikTok videos worth watching and place them correctly
Analytics: Learn how to measure the success of your social media strategy on TikTok
Increase reach: Get practical tips to get more views and followers
Earn money: Concrete examples show how to make a profit from your TikTok account
Everything explained directly in the app: 8.5 hours of video tutorials by Tobias Becker

Are you new to TikTok and want to build up your fan base? Or does your account already exist and could run better? Either way, start the tutorial and become a successful TikToker!

content

85 Videos, 508 minutes

Introduction

1 Video · 2 minutes

01 Open free of charge

TikTok marketing tutorial: 1 | Introduction

2 min

In this video, I give a very brief introduction to this TikTok video course.

14 MB To the text tutorial: TikTok Marketing Tutorial: Introduction

TikTok Basics: They are not free

4 Videos · 22 minutes

02 Open free of charge

TikTok marketing tutorial: 2.1 | What is TikTok?

4 min

In this video I explain in detail what TikTok is.

33 MB To the text tutorial: TikTok Marketing Tutorial: Basics and more

03 Open

TikTok marketing tutorial: 2.2 | Advantages of TikTok marketing

4 min

In this video I explain what the advantages of TikTok are.

29 MB To the text tutorial: TikTok Marketing: Advantages and opportunities for your company

04 Open

TikTok marketing tutorial: 2.3 | Disadvantages of TikTok marketing

5 min

In this video I show you the disadvantages of TikTok.

43 MB To the text tutorial: Disadvantages of TikTok marketing: What you should pay attention to

05 Open

TikTok marketing tutorial: 2.4 | Reasons why people take off with TikTok

9 min

In this video I show you the reasons why people start with TikTok marketing.

67 MB To the text tutorial: Ways to TikTok success: Unveiling marketing strategies

Step by step to TikTok success

6 Videos · 33 minutes

06 Open

TikTok marketing tutorial: 3.1 | Create a TikTok marketing account

4 min

In this video we create a TikTok account.

33 MB To the text tutorial: Create TikTok marketing account

07 Open

TikTok marketing tutorial: 3.2 | Tour of the platform

4 min

In this video we take a tour of TikTok.

46 MB

08 Open

TikTok marketing tutorial: 3.3 | Name and username

3 min

In this video I show you the difference between the TikTok name and username.

27 MB To the text tutorial: Strategic selection of your TikTok name and username

09 Open

TikTok marketing tutorial: 3.4 | The importance of names for engagement

5 min

In this video we discuss the meaning of names on TikTok.

55 MB To the text tutorial: The meaning of TikTok names for your engagement

10 Open

TikTok marketing tutorial: 3.5 | TikTok settings

5 min

In this video we discuss the TikTok settings.

42 MB To the text tutorial: TikTok settings: Optimize your account for marketing

11 Open

TikTok marketing tutorial: 3.6 | How the algorithm really works

12 min

In this video I show you how the TikTok algorithm works.

23 MB To the text tutorial: Properly utilize the TikTok algorithm: This is how you can achieve more visibility

Other important TikTok settings

4 Videos · 21 minutes

12 Open

TikTok marketing tutorial: 4.1 | The perfect TikTok biography

5 min

In this video, I'll show you how to write the perfect TikTok description.

45 MB To the text tutorial: Designing the perfect TikTok biography for more followers

13 Open

TikTok marketing tutorial: 4.2 | Link in the TikTok biography

5 min

In this video we clarify the link in the TikTok description.

47 MB To the text tutorial: Effective link integration in the TikTok biography

14 Open

TikTok marketing tutorial: 4.3 | Spying on the competition - what works well?

7 min

In this video I show you how to spy on the TikTok competition.

110 MB

15 Open

TikTok marketing tutorial: 4.4 | Using TikTok on the PC

4 min

In this video I show you how to use TikTok on your PC.

13 MB To the text tutorial: TikTok marketing made easy: use the PC version

Graphics & cover images for TikTok

3 Videos · 16 minutes

16 Open

TikTok marketing tutorial: 5.1 | Create a free TikTok profile picture with Canva

4 min

In this video we create a TikTok profile picture.

15 MB To the text tutorial: Design TikTok profile picture with Canva

17 Open

TikTok marketing tutorial: 5.2 | Set TikTok profile picture

5 min

In this video we set the TikTok profile picture.

62 MB To the text tutorial: Setting up your TikTok profile picture correctly – step by step

18 Open

TikTok marketing tutorial: 5.3 | Content types on TikTok

7 min

In this video we talk about the types of content on TikTok.

55 MB To the text tutorial: TikTok Marketing: 6 types of content for your success

The TikTok video creation in detail

8 Videos · 53 minutes

19 Open

TikTok marketing tutorial: 6.1 | Recording: Preparation

5 min

In this video we talk about the preparation for the recording.

34 MB To the text tutorial: Optimal preparation for TikTok videos

20 Open

TikTok marketing tutorial: 6.2 | TikTok article: Components - Overview

6 min

In this video, I explain the components that make up a TikTok video.

106 MB To the text tutorial: Components of a successful TikTok video

21 Open

TikTok marketing tutorial: 6.3 | TikTok article: Video recording

10 min

In this video we record a TikTok video.

162 MB

22 Open

TikTok marketing tutorial: 6.4 | TikTok contribution: Speech, music and sounds

5 min

In this video we will look at the TikTok audio.

79 MB To the text tutorial: The power of TikTok audio: language, music, and sounds

23 Open

TikTok marketing tutorial: 6.5 | TikTok post: Effects

8 min

In this video I show you the TikTok effects.

150 MB To the text tutorial: TikTok effects for creative videos

24 Open

TikTok marketing tutorial: 6.6 | TikTok article: Editing and other options

7 min

In this video we talk about TikTok editing.

105 MB To the text tutorial: Editing TikTok Videos: The Complete Guide

25 Open

TikTok marketing tutorial: 6.7 | TikTok article: Texts

6 min

In this video we talk about post texts in TikTok.

80 MB To the text tutorial: Design texts effectively for TikTok posts

26 Open

TikTok marketing tutorial: 6.8 | TikTok post: description and call-to-action

6 min

In this video, I'll show you how to include a call to action.

57 MB To the text tutorial: Tips for TikTok descriptions and effective call-to-action

TikTok hashtags and how to find them

4 Videos · 32 minutes

27 Open

TikTok marketing tutorial: 7.1 | TikTok post: Hashtags

3 min

In this video we discuss the hashtags in TikTok.

18 MB To the text tutorial: Optimally use hashtags for TikTok marketing

28 Open

TikTok marketing tutorial: 7.2 | Long vs. short term keywords

20 min

In this video we discuss the difference between long and short keywords.

58 MB To the text tutorial: Long vs. Short Term Keywords – Your TikTok Success

29 Open

TikTok marketing tutorial: 7.3 | TikTok post: How do I choose good hashtags?

4 min

In this video we are looking for good hashtags.

33 MB To the text tutorial: The art of selecting hashtags on TikTok

30 Open

TikTok marketing tutorial: 7.4 | TikTok article: Settings

5 min

In this video we discuss the contribution settings.

43 MB To the text tutorial: Optimal TikTok post settings for your marketing

Duet & Stitches

3 Videos · 25 minutes

31 Open

TikTok marketing tutorial: 8.1 | Create a TikTok post with Canva

15 min

In this video, we create a post using Canva.

70 MB To the text tutorial: Creative TikTok marketing: Design posts with Canva

32 Open

TikTok marketing tutorial: 8.2 | Duet - how to duet videos on TikTok

5 min

In this video we record a duet.

68 MB

33 Open

TikTok marketing tutorial: 8.3 | Stitch - Use posts from others for yourself

5 min

In this video, we look at the stitch function.

72 MB To the text tutorial: Use the stitch function on TikTok creatively

TikTok Analytics: How well your videos are performing

5 Videos · 28 minutes

34 Open

TikTok Marketing Tutorial: 9.1 | Set up a TikTok Analytics Pro account

5 min

In this video we set up a TikTok Pro account.

36 MB To the text tutorial: Setting up a TikTok Pro account: Guide

35 Open

TikTok marketing tutorial: 9.2 | TikTok Analytics: Views, followers and more

5 min

In this video, I'll show you how to access your TikTok Analytics.

39 MB

36 Open

TikTok Marketing Tutorial: 9.3 | TikTok Analytics: Videos in detail

5 min

In this video, I show you Analytics in detail.

45 MB To the text tutorial: TikTok Analytics: How to optimize your video content

37 Open

TikTok Marketing Tutorial: 9.4 | TikTok Analytics: Target group

5 min

In this video we discuss the TikTok target group.

40 MB To the text tutorial: Target audience analysis for successful TikTok marketing

38 Open

TikTok Marketing Tutorial: 9.5 | Social Blade: How fast do the stars grow?

8 min

In this video I show you how to work with Social Blade.

31 MB To the text tutorial: Analyzing growth with Social Blade

TikTok: organic reach

10 Videos · 52 minutes

39 Open

TikTok Marketing Tutorial: 10.1 | ABC Method (Attract, Build, Convert) - Reach, Trust, Marketing

11 min

In this video we discuss the ABC method for TikTok marketing.

24 MB To the text tutorial: ABC method for TikTok marketing: Reach, Trust, Sales

40 Open

TikTok marketing tutorial: 10.2 | Reach tip 1: trending hashtags

5 min

In this video we discuss reach tip #1.

101 MB To the text tutorial: Trend hashtags for more reach on TikTok

41 Open

TikTok marketing tutorial: 10.3 | Reach tip 2: Commenting, liking, sharing

4 min

In this video we discuss reach tip #2.

54 MB To the text tutorial: Boost reach on TikTok through engagement strategies

42 Open

TikTok marketing tutorial: 10.4 | Reach tip 3: Upload videos again

6 min

In this video we discuss reach tip #3.

62 MB

43 Open

TikTok marketing tutorial: 10.5 | Reach tip 4: Video recording without TikTok

2 min

In this video we discuss reach tip #4.

41 MB To the text tutorial: Watermark-free on TikTok: Video recording without app

44 Open

TikTok marketing tutorial: 10.6 | Reach tip 5: Save content as a draft

5 min

In this video we discuss reach tip #5.

68 MB To the text tutorial: Strategies for TikTok marketing: Draft storage

45 Open

TikTok marketing tutorial: 10.7 | Reach tip 6: choose the best hashtags

4 min

In this video, we discuss reach tip #6.

39 MB To the text tutorial: The perfect hashtag strategy for TikTok

46 Open

TikTok marketing tutorial: 10.8 | Reach tip 7: repeat best TikToks

6 min

In this video we discuss reach tip #7.

98 MB To the text tutorial: Optimal reach through repeating successful TikToks

47 Open

TikTok marketing tutorial: 10.9 | Reach tip 8: Social proof through well-known people

3 min

In this video we discuss reach tip #8.

59 MB To the text tutorial: Social proof strategies for TikTok reach

48 Open

TikTok marketing tutorial: 10.10 | Reach tip 9: more reach through social sharing content - what is it?

6 min

In this video we discuss reach tip #9.

46 MB To the text tutorial: Use social sharing content for TikTok

TikTok: inorganic reach

3 Videos · 14 minutes

49 Open

TikTok marketing tutorial: 11.1 | Tag other people

4 min

In this video I show you how you can tag other people.

33 MB To the text tutorial: TikTok Marketing: How to effectively tag other people

50 Open

TikTok marketing tutorial: 11.2 | Collaborate with other TikTokers

5 min

In this video we discuss the cooperation with other TikTokers.

82 MB To the text tutorial: Strategies for collaborating with TikTokers

51 Open

TikTok marketing tutorial: 11.3 | Your competition's followers and comments

5 min

In this video we discuss the followers of the competition.

56 MB To the text tutorial: Follower strategies on TikTok: Analyze and engage with competition

External social media traffic for TikTok

6 Videos · 29 minutes

52 Open

TikTok marketing tutorial: 12.1 | Promote your TikTok profile: Instagram

4 min

In this video we promote our TikTok profile via Instagram.

18 MB To the text tutorial: Effectively promote TikTok profile through Instagram

53 Open

TikTok marketing tutorial: 12.2 | More links with Linktree

5 min

In this video we promote our TikTok profile with Linktree.

19 MB To the text tutorial: This is how you integrate links with Linktree for Instagram

54 Open

TikTok marketing tutorial: 12.3 | Promote TikTok profile: own Facebook group

7 min

In this video, we promote our TikTok profile via a dedicated Facebook group.

31 MB To the text tutorial: Promote TikTok profile long-term through Facebook groups

55 Open

TikTok marketing tutorial: 12.4 | Promote TikTok profile: external Facebook groups

6 min

In this video, we promote our TikTok profile via external Facebook groups.

21 MB To the text tutorial: Facebook groups for TikTok marketing: How to promote

56 Open

TikTok marketing tutorial: 12.5 | Promote TikTok profile: Pinterest

4 min

In this video we promote our TikTok profile via Pinterest.

12 MB To the text tutorial: Pinterest marketing for your TikTok profile

57 Open

TikTok marketing tutorial: 12.6 | Promote TikTok profile: Twitter

3 min

In this video we promote our TikTok profile via Twitter.

12 MB To the text tutorial: Promote your TikTok profile via Twitter: Guide to your success

TikTok participant questions

7 Videos · 40 minutes

58 Open

TikTok marketing tutorial: 13.1 | Where should I focus my time? Preparation vs. filming vs. editing

5 min

In this video, we discuss how you should spend your time.

89 MB To the text tutorial: Tips for time management in TikTok marketing

59 Open

TikTok marketing tutorial: 13.2 | Why bother with titles? Are they worth it

5 min

In this video, we discuss why titles are important.

85 MB To the text tutorial: How to gain more followers on TikTok through effective titles

60 Open

TikTok marketing tutorial: 13.3 | Quality vs. quantity. What works with TikTok?

6 min

In this video, we discuss whether quality or quantity is more important.

91 MB To the text tutorial: Optimal entry into TikTok - Quality vs. Quantity

61 Open

TikTok marketing tutorial: 13.4 | Applying the Pareto principle to your content strategy

6 min

In this video we discuss the application of the 80/20 rule.

47 MB To the text tutorial: Pareto principle for TikTok content strategy

62 Open

TikTok marketing tutorial: 13.5 | Should I buy followers?

5 min

In this video we discuss whether you should buy followers.

87 MB To the text tutorial: Buying followers - why it's not a good idea

63 Open

TikTok marketing tutorial: 13.6 | All about song selection

5 min

In this video we discuss the song selection in TikTok.

82 MB To the text tutorial: Song selection on TikTok - Tips for optimal use of music

64 Open

TikTok marketing tutorial: 13.7 | How to stay consistent

8 min

In this video, we discuss how to stay consistent.

60 MB To the text tutorial: Consistent TikTok strategies for long-term success

TikTok equipment for better videos & recycling

3 Videos · 13 minutes

65 Open

TikTok marketing tutorial: 14.1 | Equipment for better TikToks - Microphone

4 min

In this video I show you suitable equipment for TikTok.

36 MB To the text tutorial: Best microphones for TikTok - lavalier microphones compared

66 Open

TikTok marketing tutorial: 14.2 | Equipment for better TikToks - Ring light

5 min

In this video I show you a suitable ring light for TikTok.

40 MB To the text tutorial: Perfect lighting for TikTok with a ring light

67 Open

TikTok marketing tutorial: 14.3 | How to use existing content for TikTok (case study)

4 min

In this video there is a small case study.

74 MB To the text tutorial: Use Instagram content for TikTok

Important Tips & Tricks

4 Videos · 18 minutes

68 Open

TikTok marketing tutorial: 15.1 | Important tips 1

5 min

In this video we discuss important tips #1.

48 MB To the text tutorial: Finding a niche and authenticity in TikTok marketing

69 Open

TikTok marketing tutorial: 15.2 | Important tips 2

5 min

In this video we discuss important tips #2.

44 MB To the text tutorial: TikTok marketing tips for increasing reach

70 Open

TikTok marketing tutorial: 15.3 | Important tips 3

4 min

In this video we discuss important tips #3.

39 MB To the text tutorial: Important TikTok marketing tips for your biography

71 Open

TikTok marketing tutorial: 15.4 | Important tips 4

4 min

In this video we discuss important tips #4.

37 MB To the text tutorial: TikTok marketing with challenges and effects

TikTok: Outsourcing

2 Videos · 11 minutes

72 Open

TikTok marketing tutorial: 16.1 | Hire a freelancer on Fiverr

6 min

In this video I show you how outsourcing works with Fiverr.

38 MB To the text tutorial: Outsource TikTok marketing - hire freelancers on Fiverr

73 Open

TikTok marketing tutorial: 16.2 | Hire freelancers on Upwork

5 min

In this video, I show you how outsourcing works with Upwork.

35 MB To the text tutorial: Outsourcing of TikTok marketing: Freelancer search on Upwork

Making money with TikTok

11 Videos · 93 minutes

74 Open

TikTok marketing tutorial: 17.1 | Linktree for TikTok

5 min

In this video we discuss how to get a link tree for TikTok.

21 MB To the text tutorial: Linktree for TikTok - How to set it up

75 Open

TikTok marketing tutorial: 17.2 | Sponsorships

4 min

In this video I show you how you can earn money with sponsorships on TikTok.

70 MB To the text tutorial: Successfully earn money with TikTok sponsorships

76 Open

TikTok marketing tutorial: 17.3 | Services

4 min

In this video I show you how you can earn money with services on TikTok.

73 MB To the text tutorial: Market services on TikTok

77 Open

TikTok marketing tutorial: 17.4 | Influencer platforms

8 min

In this video, I'll show you how you can earn money with influencer platforms on TikTok.

80 MB To the text tutorial: Making money on TikTok - The way through influencer platforms

78 Open

TikTok marketing tutorial: 17.5 | Paid memberships (Patreon)

21 min

In this video I show you how you can earn money with Patreon on TikTok.

111 MB To the text tutorial: Monetizing your TikTok content with Patreon

79 Open

TikTok marketing tutorial: 17.6 | Buy me a Coffee

16 min

In this video I show you how you can earn money with "Buy me a coffee" on TikTok.

68 MB To the text tutorial: TikTok marketing with Buy Me a Coffee - making money made easy

80 Open

TikTok Marketing Tutorial: 17.7 | Own products (Merch) - Section introduction

2 min

In this video, I show you how you can earn money with your own products on TikTok.

13 MB To the text tutorial: Earning money with TikTok merchandise - This is how it works!

81 Open

TikTok marketing tutorial: 17.8 | Merch by Amazon: Registration

7 min

In this video I show you how you can earn money with Merch by Amazon on TikTok.

34 MB To the text tutorial: Merch by Amazon on TikTok: How to sign up

82 Open

TikTok marketing tutorial: 17.9 | Spreadshirt: Registration

5 min

In this video, I'll show you how you can earn money with Spreadshirt on TikTok.

37 MB To the text tutorial: Fast registration at Spreadshirt - Start your TikTok shop

83 Open

TikTok marketing tutorial: 17.10 | Spreadshirt: Create a store

19 min

In this video, I'll show you how you can earn money with a Spreadshirt Shop on TikTok.

159 MB To the text tutorial: Earn money with your TikTok Spreadshirt shop

84 Open

TikTok marketing tutorial: 17.11 | Your ad could be here

2 min

In this video I show you how you can earn money with advertising on TikTok.

14 MB To the text tutorial: TikTok marketing for affiliate partners: Making money with advertising

Graduation

1 Video · 2 minutes

85 Open

TikTok marketing tutorial: 18 | Conclusion

2 min

In this last lesson, I would like to say goodbye to you.

12 MB To the text tutorial: Practical steps in TikTok marketing

Details of the content

Becoming successful with TikTok: how it works

Set up an account, upload a video - and you go viral? It takes a little more to become successful on TikTok . This video tutorial will help you understand how the TikTok algorithm works and how you should prepare and place your videos so that they are seen. To make your efforts worthwhile, you will also learn which marketing tools you can use to capitalize on your TikTok profile .

TikTok marketing: from account creation to T-shirt sales

From the TikTok video editor and trendy video effects to choosing the right hashtags and keywords, analyzing your success, sponsoring and even selling T-shirts with your TikTok corporate: this tutorial will show you how to use TikTok to expand and build your reach and earn money.

When your trainer Tobias Becker shows you how to get more traffic to your TikTok profile via Instagram - when he explains how to create a business account - when he demonstrates special functions such as Duet and Stitch - all of this happens in a practical way and directly in the TikTok app. This way, you can follow every single step yourself.

Point by point: The most important contents of the tutorial at a glance

The TikTok marketing tutorial is suitable for beginners, who are best advised to go through the 8.5 hours step by step from start to finish - from creating a TikTok profile to possible marketing measures. TikTok experts use the tutorial to improve their existing account with numerous practical tips and tricks from Tobias Becker. These are some of the topics on the course schedule:

Set up your TikTok profile properly and build a following.
Understand the TikTok algorithm and learn how to prepare special TikTok content.
Get to know TikTok's video editor, advanced features and analytics in detail.
Learn how to scale marketing posts, follow trends and participate in challenges.
Use external resources like Instagram to increase traffic to your TikTok profile.
How to go viral: Use your knowledge to get millions of video views.
Learn different ways to monetize your TikTok presence.

Note

Licence: private and commercial Rights of use

Created with love by

Tobias Becker

My name is Tobias Becker. I am a student from Vienna and pass on my knowledge about entrepreneurship, social media marketing and investing as a video course lecturer. I work full-time in the online marketing sector and study business administration with a focus on finance and digital marketing in Vienna. I also run a YouTube channel about shares and show people how they can make their money work for them successfully.

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