AI SEO (GEO): Visibility in ChatGPT, Claude & Gemini 2026 Language: German

AI SEO (GEO): Visibility in ChatGPT, Claude & Gemini 2026

AI & Trends · 17 Videos · 2.5 h Video training · German Tobias Becker by Tobias Becker

You have good content and rank on page one – and yet your name does not appear on ChatGPT? This is not due to your SEO, but because AI search engines decide based on different signals than Google. In this hands-on course, you will learn Generative Engine Optimization (GEO): how to structure content so that ChatGPT, Claude, Gemini, and Perplexity cite it as a source – from the right structure to information gain and entities, culminating in the complete GEO workflow with AI tools.

  • Understanding SEO vs. GEO: How AI Search Engines Select Content and Why Traditional Rankings Are No Longer Enough
  • Building GEO-optimized content: Structure, information gain, citable formats, and the right intro setup
  • Practical implementation: GEO checklist, landing page optimization, and efficient GEO workflows with ChatGPT & Claude

Whoever understands how AI systems select content has a decisive advantage. With this course, you will make your content visible – not only on Google but also in ChatGPT, Claude, Gemini, and Perplexity.

content

17 Videos, 150 minutes

Why GEO is created at all

2 Videos · 16 minutes
01 Open

GEO: 1.1 Why classic SEO is suddenly no longer enough

9 min

You understand why AI systems like ChatGPT and Perplexity fundamentally change search behavior. You learn the difference between optimizing rankings and being cited by AI.

02 Open

GEO: 1.2 How AI systems use content at all

7 min

You understand how LLMs process web content and which content properties increase the likelihood of being cited as a source.

How GEO-optimized content is structured

5 Videos · 52 minutes
03 Open

GEO: 2.1 Why generic content loses: Information Gain

12 min

You learn what AI systems consider citable and why unique perspectives, personal data, and clear viewpoints make a difference.

04 Open

GEO: 2.2 Relevance from the very first second: How LLMs scan intros

8 min

You will learn how LLMs analyze introductions and why the first three to five sentences determine whether a source is considered or not.

05 Open

GEO: 2.3 Why Long Paragraphs Kill AI Visibility

15 min

You understand why text structure is more important than text style at GEO, and you learn specific rules for paragraph lengths and heading hierarchy.

06 Open

GEO: Using tables, lists, and comparisons correctly 2.4

8 min

You will learn which content formats are preferred by LLMs, and you will see how to convert continuous text into structured, citable formats.

07 Open

GEO: 2.5 Everything together: a complete GEO article live

9 min

You are witnessing the live creation of a complete GEO-optimized article and applying all the principles from Section 2 in a single workflow.

Trust, Brands, and Digital Authority

4 Videos · 33 minutes
08 Open

GEO: 3.1 Why Entities Are Becoming More Important Than Keywords

10 min

You learn the difference between keyword-based and entity-based optimization and understand how to anchor brand, name, and topic area as a structured entity on the web.

09 Open

GEO: 3.2 Brand Mentions and Communities

7 min

You will learn how unlinked brand mentions on Reddit, forums, and trade media strengthen GEO authority and how to build strategic mentions.

10 Open

GEO: 3.3 GEO and personal branding

7 min

You understand why a clearly positioned author profile increases the likelihood of citation, and you develop a simple personal branding strategy for GEO.

11 Open

GEO: 3.4 Press, studies, and original sources

9 min

You will learn how to create a self-reinforcing authority cycle with your own studies and press mentions, and how to produce citable original content with minimal effort.

GEO put into practice

4 Videos · 33 minutes
12 Open

GEO: 4.0 The ultimate GEO checklist before publication

6 min

You will get to know the GEO checklist, which summarizes all the core principles of the course in a practical quick-check format.

13 Open

GEO: 4.1 Example: Optimizing an existing article for GEO

8 min

You will see live how an existing SEO article is revised according to GEO criteria, with direct before-and-after comparison and explanation of each change.

14 Open

GEO: 4.2 Making landing pages more AI-friendly

8 min

You apply GEO principles to commercial sites and learn how FAQ sections and schema markup can increase the citation rate in purchasing decisions.

15 Open

GEO: 4.3 GEO Workflows with ChatGPT or Claude

11 min

You will receive specific prompts for content analysis and structure optimization, and learn how to integrate AI tools directly into your GEO workflow.

The next 2 years from GEO

2 Videos · 14 minutes
16 Open

GEO: 5.0 The biggest GEO errors currently

8 min

You will learn about the most common mistakes when starting in GEO and understand which common pieces of advice are counterproductive.

17 Open

GEO: 5.1 What is likely to change

6 min

You will gain a solid outlook on the development of GEO over the next two years and learn how to build your strategy flexibly and future-proof.

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