With the right hashtags, you can significantly increase your visibility on Instagram. Hashtags help you reach your target audience, encourage interactions, and strengthen your brand identity. In this guide, I will show you the four different types of hashtag: popular hashtags, hashtags with low search volume, trending hashtags, and personal hashtags. Each type of hashtag has its own meaning and application, and I will explain how you can effectively combine them.
Key Insights
- Using different types of hashtags can increase your reach and interactions on Instagram.
- You should use a balanced mix of popular, underused, trending, and personal hashtags.
- Using hashtags with low search volume can help you become visible in the right niche.
Step-by-Step Guide
Step 1: Identify Popular Hashtags
Popular hashtags are those that are frequently used and have a high search volume. They can help significantly increase the visibility of your posts. To find popular hashtags, you can use the Instagram search function or tools like Hashtag Analyzer.
Step 2: Research Hashtags with Low Search Volume
Hashtags with low search volume, meaning those with fewer than 10,000 or 1,000 posts, can allow you to become visible in niches. To find these hashtags, you can visit the platform, enter topics or niches, and filter the results.
Step 3: Recognize Trending Hashtags
Trending hashtags reflect current events or topics. To identify them, you should consult Google Trends and follow the news. For example, if you see increased interest in a specific financial topic like Bitcoin, you should use the corresponding trending hashtag.
Step 4: Create Personalized Hashtags
Personalized hashtags reflect your identity or brand and should be unique to you. You can mention your name, nickname, or specific community. Ensure that this hashtag is easy to select and use.
Step 5: Create a Balanced Combination
A successful hashtag strategy involves combining the different types in a balanced way. You should not use more than 15 to 20 hashtags per post. Your hashtags could look like this: 1 to 2 personal hashtags, 2 to 5 trending hashtags, and the rest consisting of popular and less used hashtags.
Step 6: Test and Customize Hashtags
Implement your hashtag strategy in your posts and observe the results. Analyze which hashtags work well and adjust your strategy accordingly. Experiment with different combinations of hashtag types to find out what works best for your target audience.
Step 7: Long-Term Maintenance of the Hashtag List
Build a list of your most effective hashtags and update it regularly. Trends change, and it's important to remain adaptable to get the most out of your Instagram marketing strategy.
Summary
In summary, it can be said that the right hashtags can revolutionize your marketing on Instagram. Popular hashtags increase visibility, while hashtags with low search volume can help you become visible in specific niches. Trending hashtags ensure you pick up on current topics, and personalized hashtags establish a connection with your community.
Frequently Asked Questions
How many hashtags should I use per post?You should not use more than 15 to 20 hashtags per post.
How do I find trending hashtags?You can use Google Trends and follow the news to identify current trending hashtags.
What are personalized hashtags?Personalized hashtags are unique hashtags that reflect your identity or brand.
Which hashtags have low search volume?Hashtags with less than 10,000 or 1,000 posts have low search volume and can help you become visible in niches.
Are popular hashtags always the best choice?Popular hashtags can provide a lot of visibility but may also have high competition, which is why a mixture is important.
