Using hashtags in Instagram Stories correctly

Hashtags are one of the most powerful features on Instagram to increase the reach of your stories. But did you know that you can effectively implement them not only by adding them in the standard field, but also through the text of your story? In this guide, I'll show you how you can sensibly use hashtags in your Instagram stories to gain more visibility and interaction.

Key Insights

• Hashtags can be inserted both through the hashtag field and through the text.
• Only underlined hashtags count for reach.
• Use an appropriate number of hashtags to rank under relevant topics.
• Smaller hashtags in the story can be hidden without disrupting the visual design.

Step-by-Step Guide

To effectively use hashtags in your Instagram stories, follow these steps:

Step 1: Choose an Image

First, you need to choose an appealing image that provides context to your story. This can be a personal photo, a product image, or a captivating landscape image. The choice varies depending on the content, but make sure the image is clear and of good quality.

Step 2: Add Hashtag

After choosing your image, you can add the first hashtag. You can use the hashtag field or work with the text tool. If you have a specific topic you want to address, for example, you could use "#Stocks".

Step 3: Add More Hashtags

It is possible to add additional hashtags, but make sure that the hashtags you use are underlined. Otherwise, they will not count towards the visibility of your story. If you type "#Money" and it appears underlined, it is active and counts.

Step 4: Consider Maximum Hashtags

It used to be that only the first active hashtags were counted. Now it seems that Instagram considers up to five hashtags. If you list more hashtags, some of them will no longer be shown as underlined. It is advisable to keep the number short.

Step 5: Hide Hashtags in Text

A trick to avoid ruining the design of your story is to make the hashtags smaller. You can press and hold a hashtag with one finger and shrink it with the other finger. You can position it so that it discreetly fades into the background.

Step 6: Publish Story

After strategically inserting all your hashtags, you can post your story. If you have done everything correctly, you will notice that your story reaches a larger audience through the strategically placed hashtags.

Summary

Hashtags are a crucial element for the visibility of your Instagram stories. By correctly placing and using underlined hashtags, you can significantly increase your reach. Shrink hashtags and cleverly place them in the image to preserve both productivity and aesthetics.