Instagram marketing (tutorial): on course for growth with strategy
- Instagram marketing: develop your strategy for a successful Insta channel!
- Getting started: learn the basics and set up your Instagram account correctly
- Reach: Use stories, IGTV, reels, guides and more to become more visible
- Theory and practice: tried-and-tested marketing strategies and numerous tips and tricks
- Ideal for anyone who wants to run their Instagram channel professionally
- Over 7.5 hours from trainer Tobias Becker for your success on Instagram
If Instagram, then with strategy! Start the tutorial and get your channel on course for growth with all the tips and tricks!
97 Videos, 474 minutes
Introduction
Instagram marketing: 1.1 | Introduction
2 minIn this video, I'll give you a very brief introduction to this Instagram marketing video course.
Instagram marketing: 1.2 | What is Instagram?
4 minIn this video, we explain what Instagram actually is.
Instagram marketing: 1.3 | Advantages and disadvantages of Instagram
7 minIn this video, I explain the pros and cons of Instagram.
Instagram basics
Instagram marketing: 2.1 | Create an account
3 minIn this video we create an Instagram account.
Instagram marketing: 2.2 | Feed, homepage
4 minIn this video I show you the start page.
Instagram marketing: 2.3 | Activities
4 minIn this video I show you the activities.
Instagram marketing: 2.4 | Message function
7 minIn this video I show you the message function.
Instagram marketing: 2.5 | Explore-Page
6 minIn this video I show you the Explore Pages.
Instagram marketing: 2.6 | Profile
5 minIn this video I show you the profile.
Instagram marketing: 2.7 | Reels
4 minIn this video I show you the reels.
Instagram settings & competition
Instagram marketing: 3.1 | Settings
7 minIn this video I show you the settings.
Instagram marketing: 3.2 | Private vs. business account
5 minIn this video, we compare the private account with the business Instagram account.
Instagram marketing: 3.3 | Linking a business account
4 minIn this video, I explain how you can link your business account.
Instagram target audience
Instagram marketing: 4 feeds to check
9 minIn this video, we take a look at a few Instagram profiles.
Optimize your profile
Instagram marketing: 5.1 | Instagram on PC (mobile version)
6 minIn this video we use the Instagram PC version.
Instagram marketing: 5.2 | Emoji for PC
5 minThis video is about emojis and how you can use them on your PC.
Instagram marketing: 5.3 | Instagram description
9 minIn this video, we look at the Instagram description.
Instagram marketing: 5.4 | Special fonts for the description
4 minIn this video we talk about special fonts on Instagram.
Instagram marketing: 5.5 | Call-to-action in the description
3 minIn this video we talk about the call-to-action in the description.
Instagram marketing: 5.6 | More links with Linktree
13 minIn this video I explain how to add more links with Linktree.
Instagram marketing: 5.7 | Making your link tree legally compliant
3 minBelow we talk about Instagram's settings for compliance with the General Data Protection Regulation. This is not legal advice, all information is my personal opinion only and may be incorrect.
Therefore, if you have any questions, please contact a legal advisor to discuss the matter with that person.
Instagram marketing: optimization
Instagram marketing: 6.1 | Important: Call-to-action (and how do I do it)
5 minIn this video there are a few more words about the call-to-action.
Instagram marketing: 6.2 | The keyword planner - find out search volume in a new Google Ads account
4 minIn this video, I show you when you should post.
What is important for the range
Instagram marketing: 7.1 | Savings
4 minIn this video we talk about saving.
Instagram marketing: 7.2 | Dispatches
3 minIn this video we talk about the shipments.
Instagram marketing: 7.3 | Comments and likes
3 minIn this video we talk about comments and likes.
Instagram marketing: 7.4 | The Instagram algorithm
9 minIn this video we discuss the Instagram algorithm.
Instagram keywords and hashtags
Instagram marketing: 8.1 | What do I need hashtags for?
7 minIn this video, I introduce you to the topic of hashtags.
Instagram marketing: 8.2 | Where do I use hashtags and keywords?
9 minIn this video, we discuss where you should use hashtags.
Instagram marketing: 8.3 | Hashtag types (popular, low search volume, trending, personal)
13 minIn this video I show you the 4 types of hashtags.
Instagram marketing: 8.4 | Hashtag text as spam protection
3 minIn this video we write a text as hashtag spam protection.
Instagram Story
Instagram marketing: 9.1 | Why you should use Instagram stories
4 minIn this video, I explain why you should use Instagram Stories.
Instagram marketing: 9.2 | How does an Instagram story work?
4 minIn this video, we discuss how the Instagram Story works.
Instagram marketing: 9.3 | Text and pens
7 minIn this video I show you texts and pens.
Instagram marketing: 9.4 | Location, mentions, hashtags and GIFs
4 minIn this video I show you location, mentions, hashtags and GIFs.
Instagram marketing: 9.5 | Votings, mood barometer and questions
6 minIn this video I show you voting, mood barometers and questions.
Instagram marketing: 9.6 | Filters, superzoom and Boomerang
4 minIn this video I show you filters, superzoom and Boomerang.
Instagram marketing: 9.7 | Save stories, share and close friends
2 minIn this video I show you how to save stories.
Instagram Marketing: 9.8 | Create Instagram Story in Canva
8 minIn this video, we create an Instagram Story together using Canva.
Instagram marketing: 9.9 | Statistics of the stories
4 minThis video provides a brief introduction to Story Insights.
Instagram marketing: 9.10 | Add highlights
3 minIn this video, we discuss how to add Instagram highlights.
Instagram Story Hacks
Instagram marketing: 10.1 | Story Hacks 1 - monochrome background
2 minIn this video I show you a Story Hack #1.
Instagram marketing: 10.2 | Story Hacks 2 - Picture in picture (copy and paste)
3 minIn this video I show you a story hack #2.
Instagram marketing: 10.3 | Story Hacks 3 - Select font color from image
2 minIn this video I show you a story hack #3.
Instagram marketing: 10.4 | Story Hacks 4 - Hashtags and reach
2 minIn this video I show you a story hack #4.
Instagram marketing: 10.5 | Story Hacks 5 - Glowing emojis
2 minIn this video I show you a story hack #5.
Instagram Live & IGTV
Instagram marketing: 11.1 | Instagram Live
4 minIn this video they discuss the Instagram Live.
Instagram marketing: 11.2 | Implementation of the livestream
3 minIn this video, I show you how to carry out a livestream.
Instagram Reels
Instagram marketing: 12.1 | What are Instagram Reels actually?
2 minIn this video, we discuss what Instagram Reels are.
Instagram marketing: 12.2 | How do I record an Instagram reel?
4 minIn this video, we discuss how to record an Instagram reel.
Instagram Marketing: 12.3 | Create Reels with Canva
7 minIn this video we create a reel with Canva.
Instagram Marketing: 12.4 | Create Reels with Canva - Variant 2
5 minIn this video we create a reel with Canva .
Instagram marketing: 12.5 | Get more out of your reels!
5 minIn this video, I'll show you how to get more out of your reels.
Instagram Guides
Instagram marketing: 13 | Create a guide
5 minIn this video I introduce you to the topic of "Guides".
Insights
Instagram marketing: 14.1 | Basic post insights
6 minIn this video we discuss the basic post insights.
Instagram marketing: 14.2 | Accounts reached
8 minIn this video we discuss the accounts achieved.
Instagram marketing: 14.3 | Content interaction
6 minIn this video we discuss content interaction.
Instagram marketing: 14.4 | Your target group
5 minIn this video we discuss the target group.
Instagram Marketing: Advanced
Instagram marketing: 15.1 | Link people
4 minIn this video we discuss linking people.
Instagram marketing: 15.2 | Screening the competition with Social Blade
8 minIn this video, I show you how you can screen your competition for free.
Instagram marketing: 15.3 | Why you shouldn't buy followers!
5 minIn this video, we discuss why you shouldn't buy followers.
Instagram Marketing: Reach – free methods
Instagram marketing: 16.1 | Connect with other influencers
5 minIn this video, we discuss connecting with other influencers.
Instagram marketing: 16.2 | More tricks for a higher story reach
7 minIn this video you will find more tricks for more story reach.
Instagram marketing: 16.3 | Gary V. method
7 minIn this video I explain how the Gary V. method works.
Instagram marketing: 16.4 | The celebrity method
4 minIn this video, I explain how the celebrity method works.
4 growth strategies (by Neil Patel)
Instagram marketing: 17.1 | Introduction Trends
8 minIn this video, I introduce you to the trends.
Instagram marketing: 17.2 | The numbers game
4 minIn this video, we discuss step 1 of the Niel Patel Instagram growth strategy.
Instagram marketing: 17.3 | Grab the fans of well-known influencers or brands in your industry
4 minIn this video, we use the followers of well-known brands.
Instagram marketing: 17.4 | Publish new posts every day at the best times
5 minIn this video there are a few words about regularity.
Instagram marketing: 17.5 | Use relevant hashtags
3 minIn this video, I explain what relevant hashtags are.
Instagram marketing: 17.6 | Align your content with your target group
7 minIn this video, we discuss step 2 of the Niel Patel Instagram growth strategy.
Instagram marketing: 17.7 | Decide on a story
3 minIn this video, we make up a story for you.
Instagram marketing: 17.8 | Create and use a branded hashtag
3 minIn this video, we discuss step 3 of the Niel Patel Instagram growth strategy.
Instagram marketing: 17.9 | Optimize your Instagram profile and content for search queries
3 minIn this video, we discuss step 4 of the Niel Patel Instagram growth strategy.
Reach with cross-promotion
Instagram marketing: 18.1 | Marketing with Facebook groups
5 minIn this video, I explain how cross-promotion works with a Facebook group.
Instagram marketing: 18.2 | Marketing with YouTube
4 minIn this video, I explain how cross-promotion works with YouTube.
Instagram marketing: 18.3 | Marketing with podcast
4 minIn this video, I explain how cross-promotion works with a podcast.
Instagram Marketing: Reach – paid methods
Instagram marketing: 19.1 | Get followers quickly
5 minIn this video, I show you how you can get followers faster.
Instagram marketing: 19.2 | Buy Shotouts
6 minIn this video, we discuss how to grow faster with shoutouts.
Instagram marketing: 19.3 | Contests
5 minIn this video, we say a few words about competitions.
Instagram marketing: 19.4 | Tips for successful competitions on Instagram
5 minIn this video, I explain the tips you can use to improve your competitions.
[Case Study] Instagram Marketing: Theme Pages
Instagram marketing: 20.1 | What are Theme Pages?
5 minIn this video I explain what Theme Pages are.
Instagram marketing: 20.2 | Choose niche and name
4 minIn this video we choose the name and the niche.
Instagram marketing: 20.3 | Choose profile picture and optimize description
6 minIn this video we choose the profile picture.
Instagram marketing: 20.4 | Text templates with call-to-action
5 minIn this video, we create a text template with a call-to-action.
Instagram marketing: 20.5 | Where do I get the posts and how do I post them?
5 minIn this video I explain where we get the image contributions from.
Instagram marketing: 20.6 | Which posts should I post?
4 minIn this video I explain which posts you should post.
Instagram marketing: 20.7 | Pre-schedule posts for free (Creator Studio)
5 minIn this video, I show you how you can plan your posts for free.
Content recycling for more reach
Instagram marketing: 21.1 | Instagram posts on Pinterest
6 minIn this video, we upload our Instagram posts to Pinterest.
Instagram marketing: 21.2 | Instagram posts in your Facebook group
4 minIn this video we upload our Instagram posts to Facebook.
Instagram marketing: 21.3 | Instagram posts on YouTube
3 minIn this video we upload our Instagram posts to YouTube.
Instagram marketing: 21.4 | Instagram Reels on TikTok
3 minIn this video we upload our Instagram posts to TikTok.
More tips & tricks
Instagram marketing: 22.1 | Unmasking fake influencers
5 minIn this video, I show you how to spot fake influencers.
Instagram marketing: 22.2 | Interaction with your community
4 minIn this video, we talk about interacting with your community.
Instagram marketing: 22.3 | Template for your success (and download)
2 minThere is a checklist in this video.
Legal
Instagram marketing: 23 | Legal: Image rights, surreptitious advertising and data protection
9 minBelow we talk about image rights, surreptitious advertising and data protection on Instagram. This is not legal advice, all information is my personal opinion only and may be incorrect.
If you have any questions, please contact a legal advisor to discuss the matter with them.
Final
Instagram Marketing: 24 | Graduation
2 minIn this last lesson, I would like to say goodbye to you.
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