Instagram marketing (tutorial): on course for growth with strategy
- Instagram marketing: develop your strategy for a successful Insta channel!
- Getting started: learn the basics and set up your Instagram account correctly
- Reach: Use stories, IGTV, reels, guides and more to become more visible
- Theory and practice: tried-and-tested marketing strategies and numerous tips and tricks
- Ideal for anyone who wants to run their Instagram channel professionally
- Over 7.5 hours from trainer Tobias Becker for your success on Instagram
If Instagram, then with strategy! Start the tutorial and get your channel on course for growth with all the tips and tricks!
97 Videos, 474 minutes
Introduction
Instagram marketing: 1.1 | Introduction
In this video, I'll give you a very brief introduction to this Instagram marketing video course.
Instagram marketing: 1.2 | What is Instagram?
In this video, we explain what Instagram actually is.
Instagram marketing: 1.3 | Advantages and disadvantages of Instagram
In this video, I explain the pros and cons of Instagram.
Instagram basics
Instagram marketing: 2.1 | Create an account
In this video we create an Instagram account.
Instagram marketing: 2.4 | Message function
In this video I show you the message function.
Instagram settings & competition
Instagram marketing: 3.2 | Private vs. business account
In this video, we compare the private account with the business Instagram account.
Instagram marketing: 3.3 | Linking a business account
In this video, I explain how you can link your business account.
Instagram target audience
Instagram marketing: 4 feeds to check
In this video, we take a look at a few Instagram profiles.
Optimize your profile
Instagram marketing: 5.1 | Instagram on PC (mobile version)
In this video we use the Instagram PC version.
Instagram marketing: 5.2 | Emoji for PC
This video is about emojis and how you can use them on your PC.
Instagram marketing: 5.3 | Instagram description
In this video, we look at the Instagram description.
Instagram marketing: 5.4 | Special fonts for the description
In this video we talk about special fonts on Instagram.
Instagram marketing: 5.5 | Call-to-action in the description
In this video we talk about the call-to-action in the description.
Instagram marketing: 5.6 | More links with Linktree
In this video I explain how to add more links with Linktree.
Instagram marketing: 5.7 | Making your link tree legally compliant
Below we talk about Instagram's settings for compliance with the General Data Protection Regulation. This is not legal advice, all information is my personal opinion only and may be incorrect.
Therefore, if you have any questions, please contact a legal advisor to discuss the matter with that person.
Instagram marketing: optimization
Instagram marketing: 6.1 | Important: Call-to-action (and how do I do it)
In this video there are a few more words about the call-to-action.
Instagram marketing: 6.2 | The keyword planner - find out search volume in a new Google Ads account
In this video, I show you when you should post.
What is important for the range
Instagram marketing: 7.3 | Comments and likes
In this video we talk about comments and likes.
Instagram marketing: 7.4 | The Instagram algorithm
In this video we discuss the Instagram algorithm.
Instagram keywords and hashtags
Instagram marketing: 8.1 | What do I need hashtags for?
In this video, I introduce you to the topic of hashtags.
Instagram marketing: 8.2 | Where do I use hashtags and keywords?
In this video, we discuss where you should use hashtags.
Instagram marketing: 8.3 | Hashtag types (popular, low search volume, trending, personal)
In this video I show you the 4 types of hashtags.
Instagram marketing: 8.4 | Hashtag text as spam protection
In this video we write a text as hashtag spam protection.
Instagram marketing: 8.3 | Hashtag types (popular, low search volume, trending, personal)
13 min OpenInstagram Story
Instagram marketing: 9.1 | Why you should use Instagram stories
In this video, I explain why you should use Instagram Stories.
Instagram marketing: 9.2 | How does an Instagram story work?
In this video, we discuss how the Instagram Story works.
Instagram marketing: 9.4 | Location, mentions, hashtags and GIFs
In this video I show you location, mentions, hashtags and GIFs.
Instagram marketing: 9.5 | Votings, mood barometer and questions
In this video I show you voting, mood barometers and questions.
Instagram marketing: 9.6 | Filters, superzoom and Boomerang
In this video I show you filters, superzoom and Boomerang.
Instagram marketing: 9.7 | Save stories, share and close friends
In this video I show you how to save stories.
Instagram Marketing: 9.8 | Create Instagram Story in Canva
In this video, we create an Instagram Story together using Canva.
Instagram marketing: 9.9 | Statistics of the stories
This video provides a brief introduction to Story Insights.
Instagram marketing: 9.10 | Add highlights
In this video, we discuss how to add Instagram highlights.
Instagram Story Hacks
Instagram marketing: 10.1 | Story Hacks 1 - monochrome background
In this video I show you a Story Hack #1.
Instagram marketing: 10.2 | Story Hacks 2 - Picture in picture (copy and paste)
In this video I show you a story hack #2.
Instagram marketing: 10.3 | Story Hacks 3 - Select font color from image
In this video I show you a story hack #3.
Instagram marketing: 10.4 | Story Hacks 4 - Hashtags and reach
In this video I show you a story hack #4.
Instagram marketing: 10.5 | Story Hacks 5 - Glowing emojis
In this video I show you a story hack #5.
Instagram Live & IGTV
Instagram marketing: 11.1 | Instagram Live
In this video they discuss the Instagram Live.
Instagram marketing: 11.2 | Implementation of the livestream
In this video, I show you how to carry out a livestream.
Instagram Reels
Instagram marketing: 12.1 | What are Instagram Reels actually?
In this video, we discuss what Instagram Reels are.
Instagram marketing: 12.2 | How do I record an Instagram reel?
In this video, we discuss how to record an Instagram reel.
Instagram Marketing: 12.3 | Create Reels with Canva
In this video we create a reel with Canva.
Instagram Marketing: 12.4 | Create Reels with Canva - Variant 2
In this video we create a reel with Canva .
Instagram marketing: 12.5 | Get more out of your reels!
In this video, I'll show you how to get more out of your reels.
Instagram Guides
Instagram marketing: 13 | Create a guide
In this video I introduce you to the topic of "Guides".
Insights
Instagram marketing: 14.1 | Basic post insights
In this video we discuss the basic post insights.
Instagram marketing: 14.2 | Accounts reached
In this video we discuss the accounts achieved.
Instagram marketing: 14.3 | Content interaction
In this video we discuss content interaction.
Instagram marketing: 14.4 | Your target group
In this video we discuss the target group.
Instagram Marketing: Advanced
Instagram marketing: 15.2 | Screening the competition with Social Blade
In this video, I show you how you can screen your competition for free.
Instagram marketing: 15.3 | Why you shouldn't buy followers!
In this video, we discuss why you shouldn't buy followers.
Instagram Marketing: Reach – free methods
Instagram marketing: 16.1 | Connect with other influencers
In this video, we discuss connecting with other influencers.
Instagram marketing: 16.2 | More tricks for a higher story reach
In this video you will find more tricks for more story reach.
Instagram marketing: 16.3 | Gary V. method
In this video I explain how the Gary V. method works.
Instagram marketing: 16.4 | The celebrity method
In this video, I explain how the celebrity method works.
4 growth strategies (by Neil Patel)
Instagram marketing: 17.1 | Introduction Trends
In this video, I introduce you to the trends.
Instagram marketing: 17.2 | The numbers game
In this video, we discuss step 1 of the Niel Patel Instagram growth strategy.
Instagram marketing: 17.3 | Grab the fans of well-known influencers or brands in your industry
In this video, we use the followers of well-known brands.
Instagram marketing: 17.4 | Publish new posts every day at the best times
In this video there are a few words about regularity.
Instagram marketing: 17.5 | Use relevant hashtags
In this video, I explain what relevant hashtags are.
Instagram marketing: 17.6 | Align your content with your target group
In this video, we discuss step 2 of the Niel Patel Instagram growth strategy.
Instagram marketing: 17.7 | Decide on a story
In this video, we make up a story for you.
Instagram marketing: 17.8 | Create and use a branded hashtag
In this video, we discuss step 3 of the Niel Patel Instagram growth strategy.
Instagram marketing: 17.9 | Optimize your Instagram profile and content for search queries
In this video, we discuss step 4 of the Niel Patel Instagram growth strategy.
Instagram marketing: 17.3 | Grab the fans of well-known influencers or brands in your industry
4 min OpenInstagram marketing: 17.9 | Optimize your Instagram profile and content for search queries
3 min OpenReach with cross-promotion
Instagram marketing: 18.1 | Marketing with Facebook groups
In this video, I explain how cross-promotion works with a Facebook group.
Instagram marketing: 18.2 | Marketing with YouTube
In this video, I explain how cross-promotion works with YouTube.
Instagram marketing: 18.3 | Marketing with podcast
In this video, I explain how cross-promotion works with a podcast.
Instagram Marketing: Reach – paid methods
Instagram marketing: 19.1 | Get followers quickly
In this video, I show you how you can get followers faster.
Instagram marketing: 19.2 | Buy Shotouts
In this video, we discuss how to grow faster with shoutouts.
Instagram marketing: 19.3 | Contests
In this video, we say a few words about competitions.
Instagram marketing: 19.4 | Tips for successful competitions on Instagram
In this video, I explain the tips you can use to improve your competitions.
[Case Study] Instagram Marketing: Theme Pages
Instagram marketing: 20.1 | What are Theme Pages?
In this video I explain what Theme Pages are.
Instagram marketing: 20.2 | Choose niche and name
In this video we choose the name and the niche.
Instagram marketing: 20.3 | Choose profile picture and optimize description
In this video we choose the profile picture.
Instagram marketing: 20.4 | Text templates with call-to-action
In this video, we create a text template with a call-to-action.
Instagram marketing: 20.5 | Where do I get the posts and how do I post them?
In this video I explain where we get the image contributions from.
Instagram marketing: 20.6 | Which posts should I post?
In this video I explain which posts you should post.
Instagram marketing: 20.7 | Pre-schedule posts for free (Creator Studio)
In this video, I show you how you can plan your posts for free.
Content recycling for more reach
Instagram marketing: 21.1 | Instagram posts on Pinterest
In this video, we upload our Instagram posts to Pinterest.
Instagram marketing: 21.2 | Instagram posts in your Facebook group
In this video we upload our Instagram posts to Facebook.
Instagram marketing: 21.3 | Instagram posts on YouTube
In this video we upload our Instagram posts to YouTube.
Instagram marketing: 21.4 | Instagram Reels on TikTok
In this video we upload our Instagram posts to TikTok.
More tips & tricks
Instagram marketing: 22.1 | Unmasking fake influencers
In this video, I show you how to spot fake influencers.
Instagram marketing: 22.2 | Interaction with your community
In this video, we talk about interacting with your community.
Instagram marketing: 22.3 | Template for your success (and download)
There is a checklist in this video.
Legal
Instagram marketing: 23 | Legal: Image rights, surreptitious advertising and data protection
Below we talk about image rights, surreptitious advertising and data protection on Instagram. This is not legal advice, all information is my personal opinion only and may be incorrect.
If you have any questions, please contact a legal advisor to discuss the matter with them.
Instagram marketing: 23 | Legal: Image rights, surreptitious advertising and data protection
9 min OpenExamples of use
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Develop your own Instagram marketing strategy with the help of this tutorial.
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