Instagram marketing (tutorial): on course for growth with strategy Language: German

Instagram marketing (tutorial): on course for growth with strategy

Business, Marketing & Sales, Online Marketing & Business · 97 Videos · 7.9 h Video training · German Tobias Becker by Tobias Becker

Would you like to use Instagram to strengthen your business and brand? In over 7.5 hours, trainer Tobias Becker will show you how to gain followers and customers on the social media platform, achieve likes and ultimately increase your sales with a well thought-out strategy. Instagram marketing from A for creating an account to Z for target group!

  • Instagram marketing: develop your strategy for a successful Insta channel!
  • Getting started: learn the basics and set up your Instagram account correctly
  • Reach: Use stories, IGTV, reels, guides and more to become more visible
  • Theory and practice: tried-and-tested marketing strategies and numerous tips and tricks
  • Ideal for anyone who wants to run their Instagram channel professionally
  • Over 7.5 hours from trainer Tobias Becker for your success on Instagram

If Instagram, then with strategy! Start the tutorial and get your channel on course for growth with all the tips and tricks!

content

97 Videos, 474 minutes

Introduction

3 Videos · 13 minutes
01 Open

Instagram marketing: 1.1 | Introduction

2 min

In this video, I'll give you a very brief introduction to this Instagram marketing video course.

02 Open free of charge

Instagram marketing: 1.2 | What is Instagram?

4 min

In this video, we explain what Instagram actually is.

03 Open

Instagram marketing: 1.3 | Advantages and disadvantages of Instagram

7 min

In this video, I explain the pros and cons of Instagram.

Instagram basics

7 Videos · 33 minutes
04 Open

Instagram marketing: 2.1 | Create an account

3 min

In this video we create an Instagram account.

05 Open

Instagram marketing: 2.2 | Feed, homepage

4 min

In this video I show you the start page.

06 Open

Instagram marketing: 2.3 | Activities

4 min

In this video I show you the activities.

07 Open

Instagram marketing: 2.4 | Message function

7 min

In this video I show you the message function.

08 Open

Instagram marketing: 2.5 | Explore-Page

6 min

In this video I show you the Explore Pages.

09 Open

Instagram marketing: 2.6 | Profile

5 min

In this video I show you the profile.

10 Open

Instagram marketing: 2.7 | Reels

4 min

In this video I show you the reels.

Instagram settings & competition

3 Videos · 16 minutes
11 Open

Instagram marketing: 3.1 | Settings

7 min

In this video I show you the settings.

12 Open

Instagram marketing: 3.2 | Private vs. business account

5 min

In this video, we compare the private account with the business Instagram account.

13 Open

Instagram marketing: 3.3 | Linking a business account

4 min

In this video, I explain how you can link your business account.

Instagram target audience

1 Video · 9 minutes
14 Open

Instagram marketing: 4 feeds to check

9 min

In this video, we take a look at a few Instagram profiles.

Optimize your profile

7 Videos · 43 minutes
15 Open

Instagram marketing: 5.1 | Instagram on PC (mobile version)

6 min

In this video we use the Instagram PC version.

16 Open

Instagram marketing: 5.2 | Emoji for PC

5 min

This video is about emojis and how you can use them on your PC.

17 Open

Instagram marketing: 5.3 | Instagram description

9 min

In this video, we look at the Instagram description.

18 Open

Instagram marketing: 5.4 | Special fonts for the description

4 min

In this video we talk about special fonts on Instagram.

19 Open

Instagram marketing: 5.5 | Call-to-action in the description

3 min

In this video we talk about the call-to-action in the description.

20 Open

Instagram marketing: 5.6 | More links with Linktree

13 min

In this video I explain how to add more links with Linktree.

21 Open

Instagram marketing: 5.7 | Making your link tree legally compliant

3 min

Below we talk about Instagram's settings for compliance with the General Data Protection Regulation. This is not legal advice, all information is my personal opinion only and may be incorrect.

Therefore, if you have any questions, please contact a legal advisor to discuss the matter with that person.

Instagram marketing: optimization

2 Videos · 9 minutes
22 Open

Instagram marketing: 6.1 | Important: Call-to-action (and how do I do it)

5 min

In this video there are a few more words about the call-to-action.

23 Open

Instagram marketing: 6.2 | The keyword planner - find out search volume in a new Google Ads account

4 min

In this video, I show you when you should post.

What is important for the range

4 Videos · 19 minutes
24 Open

Instagram marketing: 7.1 | Savings

4 min

In this video we talk about saving.

25 Open

Instagram marketing: 7.2 | Dispatches

3 min

In this video we talk about the shipments.

26 Open

Instagram marketing: 7.3 | Comments and likes

3 min

In this video we talk about comments and likes.

27 Open

Instagram marketing: 7.4 | The Instagram algorithm

9 min

In this video we discuss the Instagram algorithm.

Instagram keywords and hashtags

4 Videos · 32 minutes
28 Open

Instagram marketing: 8.1 | What do I need hashtags for?

7 min

In this video, I introduce you to the topic of hashtags.

29 Open

Instagram marketing: 8.2 | Where do I use hashtags and keywords?

9 min

In this video, we discuss where you should use hashtags.

30 Open

Instagram marketing: 8.3 | Hashtag types (popular, low search volume, trending, personal)

13 min

In this video I show you the 4 types of hashtags.

31 Open

Instagram marketing: 8.4 | Hashtag text as spam protection

3 min

In this video we write a text as hashtag spam protection.

Instagram Story

10 Videos · 46 minutes
32 Open

Instagram marketing: 9.1 | Why you should use Instagram stories

4 min

In this video, I explain why you should use Instagram Stories.

33 Open

Instagram marketing: 9.2 | How does an Instagram story work?

4 min

In this video, we discuss how the Instagram Story works.

34 Open

Instagram marketing: 9.3 | Text and pens

7 min

In this video I show you texts and pens.

35 Open

Instagram marketing: 9.4 | Location, mentions, hashtags and GIFs

4 min

In this video I show you location, mentions, hashtags and GIFs.

36 Open

Instagram marketing: 9.5 | Votings, mood barometer and questions

6 min

In this video I show you voting, mood barometers and questions.

37 Open

Instagram marketing: 9.6 | Filters, superzoom and Boomerang

4 min

In this video I show you filters, superzoom and Boomerang.

38 Open

Instagram marketing: 9.7 | Save stories, share and close friends

2 min

In this video I show you how to save stories.

39 Open

Instagram Marketing: 9.8 | Create Instagram Story in Canva

8 min

In this video, we create an Instagram Story together using Canva.

40 Open

Instagram marketing: 9.9 | Statistics of the stories

4 min

This video provides a brief introduction to Story Insights.

41 Open

Instagram marketing: 9.10 | Add highlights

3 min

In this video, we discuss how to add Instagram highlights.

Instagram Story Hacks

5 Videos · 11 minutes
42 Open

Instagram marketing: 10.1 | Story Hacks 1 - monochrome background

2 min

In this video I show you a Story Hack #1.

43 Open

Instagram marketing: 10.2 | Story Hacks 2 - Picture in picture (copy and paste)

3 min

In this video I show you a story hack #2.

44 Open

Instagram marketing: 10.3 | Story Hacks 3 - Select font color from image

2 min

In this video I show you a story hack #3.

45 Open

Instagram marketing: 10.4 | Story Hacks 4 - Hashtags and reach

2 min

In this video I show you a story hack #4.

46 Open

Instagram marketing: 10.5 | Story Hacks 5 - Glowing emojis

2 min

In this video I show you a story hack #5.

Instagram Live & IGTV

2 Videos · 7 minutes
47 Open

Instagram marketing: 11.1 | Instagram Live

4 min

In this video they discuss the Instagram Live.

48 Open

Instagram marketing: 11.2 | Implementation of the livestream

3 min

In this video, I show you how to carry out a livestream.

Instagram Reels

5 Videos · 23 minutes
49 Open

Instagram marketing: 12.1 | What are Instagram Reels actually?

2 min

In this video, we discuss what Instagram Reels are.

50 Open

Instagram marketing: 12.2 | How do I record an Instagram reel?

4 min

In this video, we discuss how to record an Instagram reel.

51 Open

Instagram Marketing: 12.3 | Create Reels with Canva

7 min

In this video we create a reel with Canva.

52 Open

Instagram Marketing: 12.4 | Create Reels with Canva - Variant 2

5 min

In this video we create a reel with Canva .

53 Open

Instagram marketing: 12.5 | Get more out of your reels!

5 min

In this video, I'll show you how to get more out of your reels.

Instagram Guides

1 Video · 5 minutes
54 Open

Instagram marketing: 13 | Create a guide

5 min

In this video I introduce you to the topic of "Guides".

Insights

4 Videos · 25 minutes
55 Open

Instagram marketing: 14.1 | Basic post insights

6 min

In this video we discuss the basic post insights.

56 Open

Instagram marketing: 14.2 | Accounts reached

8 min

In this video we discuss the accounts achieved.

57 Open

Instagram marketing: 14.3 | Content interaction

6 min

In this video we discuss content interaction.

58 Open

Instagram marketing: 14.4 | Your target group

5 min

In this video we discuss the target group.

Instagram Marketing: Advanced

3 Videos · 17 minutes
59 Open

Instagram marketing: 15.1 | Link people

4 min

In this video we discuss linking people.

60 Open

Instagram marketing: 15.2 | Screening the competition with Social Blade

8 min

In this video, I show you how you can screen your competition for free.

61 Open

Instagram marketing: 15.3 | Why you shouldn't buy followers!

5 min

In this video, we discuss why you shouldn't buy followers.

Instagram Marketing: Reach – free methods

4 Videos · 23 minutes
62 Open

Instagram marketing: 16.1 | Connect with other influencers

5 min

In this video, we discuss connecting with other influencers.

63 Open

Instagram marketing: 16.2 | More tricks for a higher story reach

7 min

In this video you will find more tricks for more story reach.

64 Open

Instagram marketing: 16.3 | Gary V. method

7 min

In this video I explain how the Gary V. method works.

65 Open

Instagram marketing: 16.4 | The celebrity method

4 min

In this video, I explain how the celebrity method works.

4 growth strategies (by Neil Patel)

9 Videos · 40 minutes
66 Open

Instagram marketing: 17.1 | Introduction Trends

8 min

In this video, I introduce you to the trends.

67 Open

Instagram marketing: 17.2 | The numbers game

4 min

In this video, we discuss step 1 of the Niel Patel Instagram growth strategy.

68 Open

Instagram marketing: 17.3 | Grab the fans of well-known influencers or brands in your industry

4 min

In this video, we use the followers of well-known brands.

69 Open

Instagram marketing: 17.4 | Publish new posts every day at the best times

5 min

In this video there are a few words about regularity.

70 Open

Instagram marketing: 17.5 | Use relevant hashtags

3 min

In this video, I explain what relevant hashtags are.

71 Open

Instagram marketing: 17.6 | Align your content with your target group

7 min

In this video, we discuss step 2 of the Niel Patel Instagram growth strategy.

72 Open

Instagram marketing: 17.7 | Decide on a story

3 min

In this video, we make up a story for you.

73 Open

Instagram marketing: 17.8 | Create and use a branded hashtag

3 min

In this video, we discuss step 3 of the Niel Patel Instagram growth strategy.

74 Open

Instagram marketing: 17.9 | Optimize your Instagram profile and content for search queries

3 min

In this video, we discuss step 4 of the Niel Patel Instagram growth strategy.

Reach with cross-promotion

3 Videos · 13 minutes
75 Open

Instagram marketing: 18.1 | Marketing with Facebook groups

5 min

In this video, I explain how cross-promotion works with a Facebook group.

76 Open

Instagram marketing: 18.2 | Marketing with YouTube

4 min

In this video, I explain how cross-promotion works with YouTube.

77 Open

Instagram marketing: 18.3 | Marketing with podcast

4 min

In this video, I explain how cross-promotion works with a podcast.

Instagram Marketing: Reach – paid methods

4 Videos · 21 minutes
78 Open

Instagram marketing: 19.1 | Get followers quickly

5 min

In this video, I show you how you can get followers faster.

79 Open

Instagram marketing: 19.2 | Buy Shotouts

6 min

In this video, we discuss how to grow faster with shoutouts.

80 Open

Instagram marketing: 19.3 | Contests

5 min

In this video, we say a few words about competitions.

81 Open

Instagram marketing: 19.4 | Tips for successful competitions on Instagram

5 min

In this video, I explain the tips you can use to improve your competitions.

[Case Study] Instagram Marketing: Theme Pages

7 Videos · 34 minutes
82 Open

Instagram marketing: 20.1 | What are Theme Pages?

5 min

In this video I explain what Theme Pages are.

83 Open

Instagram marketing: 20.2 | Choose niche and name

4 min

In this video we choose the name and the niche.

84 Open

Instagram marketing: 20.3 | Choose profile picture and optimize description

6 min

In this video we choose the profile picture.

85 Open

Instagram marketing: 20.4 | Text templates with call-to-action

5 min

In this video, we create a text template with a call-to-action.

86 Open

Instagram marketing: 20.5 | Where do I get the posts and how do I post them?

5 min

In this video I explain where we get the image contributions from.

87 Open

Instagram marketing: 20.6 | Which posts should I post?

4 min

In this video I explain which posts you should post.

88 Open

Instagram marketing: 20.7 | Pre-schedule posts for free (Creator Studio)

5 min

In this video, I show you how you can plan your posts for free.

Content recycling for more reach

4 Videos · 16 minutes
89 Open

Instagram marketing: 21.1 | Instagram posts on Pinterest

6 min

In this video, we upload our Instagram posts to Pinterest.

90 Open

Instagram marketing: 21.2 | Instagram posts in your Facebook group

4 min

In this video we upload our Instagram posts to Facebook.

91 Open

Instagram marketing: 21.3 | Instagram posts on YouTube

3 min

In this video we upload our Instagram posts to YouTube.

92 Open

Instagram marketing: 21.4 | Instagram Reels on TikTok

3 min

In this video we upload our Instagram posts to TikTok.

More tips & tricks

3 Videos · 11 minutes
93 Open

Instagram marketing: 22.1 | Unmasking fake influencers

5 min

In this video, I show you how to spot fake influencers.

94 Open

Instagram marketing: 22.2 | Interaction with your community

4 min

In this video, we talk about interacting with your community.

95 Open

Instagram marketing: 22.3 | Template for your success (and download)

2 min

There is a checklist in this video.

Legal

1 Video · 9 minutes
96 Open

Instagram marketing: 23 | Legal: Image rights, surreptitious advertising and data protection

9 min

Below we talk about image rights, surreptitious advertising and data protection on Instagram. This is not legal advice, all information is my personal opinion only and may be incorrect.

If you have any questions, please contact a legal advisor to discuss the matter with them.

Final

1 Video · 2 minutes
97 Open

Instagram Marketing: 24 | Graduation

2 min

In this last lesson, I would like to say goodbye to you.

Examples of use

  • Develop your own Instagram marketing strategy with the help of this tutorial.
    Open gallery
    Develop your own Instagram marketing strategy with the help of this tutorial.
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