Logo development for photographers

An exciting training course on logo creation for photographers awaits you.

This video training is mainly aimed at photographers who want to create their own professional-looking logo. It is not a tutorial that explains step by step how to create a vector file in Illustrator, for example, but rather I deal with the basic questions about the shape and design of the logo.

In the intro video, I welcome you and briefly summarize the content of this video training. I explain why the training is mainly aimed at photographers and what I have focused on.

In my opinion, the first step towards a good logo is finding a name. I have many helpful tips on this, which I have gathered over many years of experience as a media designer.

In this video, I explain the difference between a word mark and a figurative mark. In particular, I address the question of what you should look out for when choosing a trademark.

In the fourth video, I show you how important it is to choose the right font for your logo. I use sample logos to illustrate what you should pay particular attention to when choosing a font.

In this video I give some useful tips and tricks on how to get suitable and free fonts. I also give a clear site recommendation for such fonts.

In this video, I talk about the color choice of your logo. The most important thing for me is that the color suits you or your company.

This video is about the fact that logos for photographers in particular should also work in black and white. This is particularly important for documents and watermarks.

In this video, I explain which meanings are behind which shapes. I show why it is so important to think about the shape of the logo.

In this video, I deal with focus and directing the gaze. For me, it is important that the focus is always directed to the most striking feature of the logo.

The size of the logo is also very important. In this video, I explain how important it can be for the logo to work both very small and very large.

In this video, I make it clear that simplicity is also very important in a logo. Using illustrative examples, I explain that the eye is overwhelmed by too much information and therefore quickly becomes disinterested if a logo is too overloaded.

In this video, I recommend not publishing the logo immediately after completion. It makes more sense to sleep on it for a few nights and have the logo evaluated by a professional if necessary.

In this video, I explain the difference between pixels and vectors. I also explain which of these two variants is more suitable for designing a logo.

In the last video, I thank you and give you a few final tips. I also offer you a platform where you can get feedback from other consumers of my video.