Efficient design costing for freelance designers

In this guide, you will learn how to efficiently calculate the design process so that as a freelance web or graphic designer, you can work not only creatively but also economically successfully. An important aspect is the perspective you should take on projects. Under the guidance of Marco Linke, an experienced designer and coach, you will learn how to not only complete assignments but also offer value-creating solutions for your clients.

Key Insights

• Do not view design projects in isolation, but analyze the overall context to create value chains.
• Be a consultant and expert for your clients – not just a service provider.
• Calculate realistically and consider the necessary budget for each project phase.
• Find joy in the projects to optimally utilize creative energies.

Step-by-Step Guide

1. Understand what the client really needs

When a client comes to you and requests a flyer, that's just the first step. Consider the project holistically. The client may actually need a comprehensive brochure or a complete overhaul of their corporate design. Your goal should be to provide comprehensive advice to the client and find the best possible solution.

2. Develop value chains

Try to identify a value chain for each project. What can you offer the client additionally? Is it just about a flyer or does it present an opportunity to optimize the website as well? By recognizing value chains, you can continuously offer more solutions to your client and thus strengthen the client relationships in the long term.

3. Be the expert: Advise the client

When the client comes to you, they see you as an expert. It's not just your job to handle the requirements, but also to guide and steer them. Always seek the best solution for their needs. This way, you can expand your offerings and possibly generate additional projects.

4. Calculate costs realistically

The calculation is crucial. Create a realistic basis to determine what you can earn. Consider all your expenses, time, and creative effort to develop an appropriate pricing strategy. This is especially important when working in a competitive environment.

5. Maintain a balance between fun and professionalism

When selecting your projects, it's important to enjoy what you do. At the same time, you must ensure that it is also financially viable. Make sure that creativity and budget are aligned to successfully implement a project.

Summary – Calculating Design – Practical Guide for Web Designers and Graphic Designers

In this guide, you have learned the key steps for successfully calculating design projects. Considering the entire project, developing value chains, and realistic calculations are crucial to making the client happy and ensuring long-term success in freelancing.