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Calculate design - Create professional offers Language: German

Calculate design - Create professional offers

Business, Marketing & Sales, Online Marketing & Business · 33 Videos · 3.4 h Video training · German Marco W. Linke by Marco W. Linke

A customer threatens to place an order. And now? Good design costs time and therefore money - and above all: creative people must also be able to make a living from their work.

  • 3.5 hours to determine prices and prepare professional offers
  • Especially for graphic artists, designers, freelancers and start-ups
  • From graphic designer Marco Linke

This training answers the question of what you can and must earn as a designer.

content

33 Videos, 201 minutes

Calculate design

33 Videos · 201 minutes
01 Open free of charge

Calculating design - practical guide for freelance web designers and graphic designers - 01 Foreword

4 min

The designs are glued to cardboard, the text is written, the photo shoot was a success - moments that give the creative the uplifting feeling of practicing one of the most beautiful professions in the world. At the end of the month, the euphoria is dampened: a look at the bank account! Where is the profit hidden between the lines? That's not possible! You've been working around the clock. There is only one conclusion: your own work is not sufficiently remunerated.

  • But what exactly does "sufficient" mean?
  • How do I calculate a "reasonable" remuneration?
  • What should, may or even must a service cost?
  • Which offers can I use to earn good money?
  • What are usage rights and how do I charge for them?
  • And when do I scare off my customer?

The aim of this workshop series is to enable you to calculate your own hourly rate and create realistic offers on this basis. The result can (and will) differ from the recommendations of the professional associations. But more important than striving for fictitious figures is the proper commercial calculation of the service. Here is the preface to the training.

8 MB To the text tutorial: How to Calculate Your Price as a Web Designer
02 Open

Calculating design - practical guide for freelance web designers and graphic designers - 02 Design or money

8 min

This part deals with the question: design or money?

11 MB
03 Open

Calculating design - practical guide for freelance web designers and graphic designers - 03 Goals

11 min

Let's take a closer look at the objectives of this tutorial.

16 MB
04 Open

Calculating design - practical guide for freelance web designers and graphic designers - 04 Presentation

6 min

A few sentences about your trainer.

18 MB To the text tutorial: Efficient design costing for freelance designers
05 Open

Calculating design - practical guide for freelance web designers and graphic designers - 05 Market: How much can I earn?

10 min

Let's take a look at the market - what can actually be earned there?

20 MB To the text tutorial: Determine your market value – Web and graphic design
06 Open

Calculating design - practical guide for freelance web designers and graphic designers - 06 Pain threshold: What do I have to earn?

9 min

What is the pain threshold - what is the minimum you have to earn?

18 MB To the text tutorial: Calculate the pain threshold for web designers and graphic designers
07 Open

Calculating design - practical guide for freelance web designers and graphic designers - 07 Design costs time

5 min

Yes, design costs time. This should always be kept in mind.

10 MB To the text tutorial: Calculating Design Efficiently: A Guide for Web and Graphic Designers
08 Open

Calculating design - practical guide for freelance web designers and graphic designers - 08 Small time wasters

9 min

Let's take a look at the little time wasters.

15 MB
09 Open

Calculating design - practical guide for freelance web designers and graphic designers - 09 Tools for time recording

11 min

Let's take a look at tools that help you with time recording.

44 MB To the text tutorial: Optimal time tracking for freelance designers
10 Open

Calculating design - practical guide for freelance web designers and graphic designers - 10 tools: Estimating costs

12 min

How can the effort be estimated?

25 MB To the text tutorial: Calculating design: Efficiently estimating time and effort
11 Open

Calculating design - practical guide for freelance web designers and graphic designers - 11 Start: Calculation

5 min

Time costs money - let's start with the calculation.

9 MB
12 Open

Calculating design - practical guide for freelance web designers and graphic designers - 12.1 Personnel costs: precautionary measures

13 min

Personnel costs - here with a look at pensions.

19 MB To the text tutorial: Personnel costs in freelancing: How to calculate them correctly
13 Open

Calculating design - practical guide for freelance web designers and graphic designers - 12.2 Personnel costs: special payments

5 min

Personnel costs - here with a look at special payments.

6 MB To the text tutorial: Personnel costs for freelancers – How to plan for special payments
14 Open

Calculating design - practical guide for freelance web designers and graphic designers - 12.3 Personnel costs: Conclusion

2 min

The conclusion on personnel costs.

3 MB To the text tutorial: Calculating personnel costs for web designers correctly
15 Open

Calculating design - practical guide for freelance web designers and graphic designers - 13.1 Office costs

14 min

Let's take a look at the office costs.

19 MB To the text tutorial: Office Costs for Web Designers – Your Comprehensive Guide
16 Open

Calculating design - practical guide for freelance web designers and graphic designers - 13.2 Office costs: materials

1 min

The office costs - let's take a look at the material costs.

2 MB To the text tutorial: Effectively calculating material costs for web designers
17 Open

Calculating design - practical guide for freelance web designers and graphic designers - 13.3 Office costs: administration

2 min

Office costs - what does administration cost?

3 MB To the text tutorial: Calculation of office costs for web designers
18 Open

Calculating design - practical guide for freelance web designers and graphic designers - 13.4 Office costs: rent

1 min

Also important when planning costs: the rent.

2 MB To the text tutorial: Calculating office rental costs for web and graphic designers
19 Open

Calculating design - practical guide for freelance web designers and graphic designers - 13.5 Office costs: hospitality

2 min

Keeping an eye on costs - what about catering?

2 MB To the text tutorial: Calculate catering costs for freelancers in web design
20 Open

Calculating design - practical guide for freelance web designers and graphic designers - 13.6 Office costs: Motor vehicles

2 min

We continue with the costs for the vehicle.

2 MB To the text tutorial: Correctly calculating vehicle costs for web and graphic designers
21 Open

Calculating design - practical guide for freelance web designers and graphic designers - 13.7 Office costs: self-promotion

3 min

Office costs - what about self-promotion?

5 MB To the text tutorial: Calculation of self-promotion – Optimally estimate costs
22 Open

Calculating design - practical guide for freelance web designers and graphic designers - 14 Interim status

4 min

An interim report on office costs.

7 MB To the text tutorial: Cost-effective calculation for designers
23 Open

Calculating design - practical guide for freelance web designers and graphic designers - 15 Correction: Time

7 min

After the costs, let's take a closer look at the time.

12 MB To the text tutorial: Calculating time efficiently – Web and graphic design
24 Open

Calculating design - practical guide for freelance web designers and graphic designers - 16 hourly rate summary

5 min

Let's summarize: This is the hourly rate.

7 MB To the text tutorial: Calculate hourly rate for freelance web and graphic designers
25 Open

Calculating design - practical guide for freelance web designers and graphic designers - 17 Interim summary of calculation

4 min

A brief summary of the cost calculation.

8 MB To the text tutorial: Mastering Cost Calculation for Web and Graphic Designers Perfectly
26 Open

Calculating design - practical guide for freelance web designers and graphic designers - 18 Rights of use (introduction)

2 min

Let's take a look at the rights of use.

2 MB To the text tutorial: Calculate usage rights clearly and understandably
27 Open

Calculating design - practical guide for freelance web designers and graphic designers - 19 Usage rights: basics

9 min

The basics of the rights of use.

13 MB To the text tutorial: Calculating design – Basics of usage rights for designers
28 Open

Calculating design - practical guide for freelance web designers and graphic designers - 20 Rights of use: types

8 min

What types of usage rights exist.

13 MB
29 Open

Calculating design - practical guide for freelance web designers and graphic designers - 21 Usage rights: Calculation

6 min

A few calculations relating to usage rights.

10 MB To the text tutorial: Effectively calculate pricing for design usage rights
30 Open

Calculating design - practical guide for freelance web designers and graphic designers - 22 Usage rights: Practice

12 min

Rights of use in practice.

16 MB
31 Open

Calculating design - practical guide for freelance web designers and graphic designers - 23 Conclusion

3 min

The conclusion to this training.

7 MB To the text tutorial: Professional calculation for web and graphic designers
32 Open

Calculating design - practical guide for freelance web designers and graphic designers - 24 Thanks

1 min

A small thank you.

3 MB
33 Open

Calculating design - practical guide for freelance web designers and graphic designers - 25 Bonus: Calculate hourly rate

5 min

Bonus tutorial on calculating the hourly rate.

20 MB To the text tutorial: Calculate hourly rate for web and graphic designers

Examples of use

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    Trailer: Calculate design - Create professional offers
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