Lead generation on TikTok: How to create ads

If you want to grow your online store and generate new leads, it's time to use the lead generationad in the TikTokAdsManager. These ad types are specifically designed to encourage potential customers to share their contact information like email addresses and phone numbers. Here, I will show you step by step how to create such an ad.

Key Insights

• TikTok Ads offers a specific feature for lead generation with customization options.
• You can flexibly design placements and audience settings.
• Creating forms for data collection is done directly in the Ads Manager and is easy to handle.

Step-by-Step Guide

Step 1: Create Campaign

Start the process by creatinga new campaign in the TikTok Ads Manager. Choose the advertising goal "Lead Generation". When setting up the ad group, you can choose a specific campaign name, which you can also adjust later. To keep an overview, it is advisable to choose a clear naming convention.

Step 2: Define Audience and Budget

In the next step, you define your audience. Here, you can specify demographics and interests as well as set your daily budget. A starting budget of 20 euros has proven helpful for gaining initial data. Make sure that your target audience selection is well thought out to achieve the best results.

Step 3: Select Bidding Strategy

Now it gets a bit more exciting. You have the option to choose the lowest costs or the so-called "Cost Cap." The Cost Cap helps you control spending per lead, for example, setting a maximum of 2 euros. This allows for sustainable budget planning for your campaign.

Step 4: Design Ad

Now it’s time to design your ad. You can either upload an existing video or create a new video directly via TikTok. Additionally, you can define the displayed name and text for your ad. Choose a call to action like "Sign Up Now" or "Book Now" and customize the ad to your offering.

Step 5: Create Instant Form

A special feature of the lead generation ad is the instant form. Click "Create Form" to start. You are now in a position to design a form that is directly linked to your ad. You can add an appealing ad name and a profile picture. These steps are essential to build trust and encourage conversion.

Step 6: Define Questions in Form

Now comes an important phase: designing the questions in the form. You can choose between a classic form or an extended form. With the extended form, you can collect more information, although it may be wise to limit the number of questions to maintain user-friendliness. Start with the question about the name, followed by the email address.

Step 7: Add Additional Information

You can ask for additional information such as phone numbers or demographic data. Note that less is often more, and most users are only willing to fill out a limited number of questions. Keep your inquiries simple and targeted.

Step 8: Privacy Policy and Consent

A legally compliant privacy policy is essential. Include the URL of your privacy page and the name of your company. Furthermore, you should ensure that users give their consent to the processing of their data to avoid immediate issues.

Step 9: Create Thank You Page

Before finalizing your form, it is helpful to create a thank you page. This could be a brief confirmation that their query has been received and include information about the next steps. This thank-you page should also provide users with a call to action, such as a discount or a link to your shop.

Step 10: Review and Submit Form

Before you go live with your ad, review all entered information in the form and in the ad. Ensure that all links are correct and everything looks good. After reviewing your ad, click "Submit" to publish the lead generation ad and start your campaign.

Summary - Successfully Create Lead Generation Ad

You have now learned all the steps necessary to create an effective lead generation ad in the TikTok Ads Manager. These steps range from setting the campaign strategy to designing the form and implementing legal requirements.