The solution: How to convince with the 6+1 copywriting method

The ability to write persuasive texts is one of the most fundamental skills in marketing and business management. Particularly in copywriting, which is the art of promoting sales through written content, the 6+1formula plays a crucial role. In this section, we focus on the fifth step of the method: the solution. Here, you will learn how to present your readers with a clear path to satisfy their needs.

Key Insights

• The fifth step of the 6+1 formula focuses on offering the reader a solution.
• You should address previous negative emotions and confront them with the positive aspects of a solution.
• Example statements can help strengthen trust in your product or service.

Step-by-Step Guide

Start this step by vividly envisioning what your reader felt in the previous steps. Negative emotions arisen from unfulfilled desires or needs are the key to your approach at this stage. You want to provide your reader with the opportunity to find a better way to overcome their problems.

Now formulate the solution. This should not only be specific and to the point, but also emotionally appealing. The reader must feel that your product or service is the answer to their questions and offers them a remedy.

Design your solution to be clear and attractive. For example, you might write: “Our product is the best you have ever tested.” Here, you should ensure that the reader clearly recognizes the benefits and is convinced.

Supplement your statements with concrete results that can be achieved through the solution. Tell your reader: “In just a few hours, your problem will be solved forever.” This gives weight and credibility to your statement, as you provide certainty with a concrete timeframe.

You can also illustrate specific ways your reader can integrate the solution into their daily life. For instance, you might write: “Finally, there’s a new optimized way to learn piano.” It’s important to present all aspects of your solution in a way that they are tangible and understandable.

Highlight the benefits that the reader gains from applying your solution. A message like: “In a few weeks, you will be able to play the piano,” encourages the reader to take action and take advantage of your offer.

At the end of this section, it is important to promote a positive mindset. Conclude the process with the thought that learning and applying the 6+1 formula can be surprisingly simple with a little practice, and encourage your readers. You might say: “I believe this will not be a problem for you either.”

Summary - The Solution: How to Persuade with the 6+1 Copywriting Method

The solution you offer your readers is crucial. It must be clearly defined and emotionally appealing. Address the needs of your readers, and present your solution as the best possible option. A persuasive call to action can help motivate your reader to take action.