When creating a convincing copywriting text, the main part is crucial. Here you generate the desire in the reader to want to learn more about your product or service. The goal is to captivate the reader in such a way that they end up making a purchase. In this guide, you will learn how to structure the main part to achieve optimal profit.
Key Insights
The main part should focus on the benefits and the value of the product, use subheadings, address "What happens if you don't buy?", clarify customer benefits, describe the end result visually, use scarcity, present testimonials, and possibly offer bonuses.
Step-by-Step Guide
Step 1: Create Desire
First and foremost, it is essential to create a desire in the reader. You must fill your text with content that shows the reader why they should absolutely buy your product or service.
Step 2: Highlight Benefits and Value
What are the benefits of your offer? How does it improve the reader's life? These questions must be answered in the main part. Focus on the positive aspects and how they benefit the reader.
Step 3: Divide Benefits with Subheadings
To structure the text more clearly, you should use subheadings. This helps the reader quickly grasp the information and highlight the key points.
Step 4: Efficiently Use Bullet Points
Bullet points are ideal for conveying information concisely. You could list what your service offers in the first 14 days, how it helps in overcoming challenges, and what benefits it provides - such as the money-back guarantee.
Step 5: Highlight Feature and Benefit
It is important to clearly name both the features and the benefits of your product. These should be formulated in an appealing way to arouse the reader's interest.
Step 6: Address Negative Consequences of Not Buying
Explain what happens if the reader does not buy. By describing the possible negative effects, you reinforce the urge to act and arouse interest.
Step 7: Describe End Result Visually
Sketch a positive end result for the reader. What will the reader's life look like after they have successfully used your product? A clear, visual description can increase the incentive to purchase.
Step 8: Create Scarcity
To create urgency, use scarcity. You can communicate limited-time offers or limited availability. This signals to the reader that they need to act quickly.
Step 9: Incorporate Testimonials
Real, positive reviews motivate readers. They convey trust and credibility. Show real user experiences with your product – this can lead to direct purchase decisions.
Step 10: Offer Bonuses
To further motivate the reader, you could offer them a valuable bonus. This could be an additional e-book, a discount, or another incentive that makes it clear that making the purchase today is especially worthwhile.
Step 11: Use Call to Action in the Main Part
Although the call to action will be addressed later in the video, it is even more important to already integrate initial approaches in the main part. Encourage the reader to take action and clearly show them how they can do so.
Summary
Several elements are crucial in the main part of your copywriting strategy. These include creating desire, clear benefits, appealing subheadings, efficient use of bullet points, presenting features and benefits, addressing the consequences of not buying, and visually depicting the end result. Enhance all of this with scarcity, testimonials, bonuses, and a clear call to action to prompt action from your readers.
Frequently Asked Questions
How do I increase readers' interest?By providing engaging content that highlights both the benefits and potential negative consequences of not making a purchase.
Are testimonials important?Yes, they enhance readers' trust in your product and increase the likelihood of a purchase.
How often should subheadings be used?As often as necessary to improve readability, but without overdoing it.
