Language: German

Copywriting - writing good advertising copy: Basics, techniques, tools & practice (tutorial)

Business, Marketing & Sales, Online Marketing & Business · 136 Videos · 14.2 h Video training · German

by Tobias Becker

In a nutshell: If you want to sell your products and services (even better) or market your content in general, you need good advertising copy. In this video tutorial, you will learn how to write them yourself and what you should pay attention to in order to attract paying customers. Trainer Tobias Becker sheds light on the copywriting discipline from all relevant angles in 14 instructive hours - you can watch in one go or pick and choose what you want to know. Whether it's psychological basics, various techniques such as AIDA and FAB or helpful tools for writing advertising copy - watch the training and your fingers will be pounding out effective advertising copy in no time!

Copywriting: How to create effective advertising copy for products and services yourself
What you need to know: Learn the essential basics of marketing and psychology
Techniques that help you write: AIDA, FAB, 6+1, 4 P and QUEST explained
Step by step: This is what matters in the headline, introduction, main body and call-to-action
Tips for typing: How to prepare copywriting for emails, ads and social media
Including a precise summary: These are the 10 commandments of copywriting!
Ideal for getting started with the topic and for further improving your existing advertising copy
14 hours of focus on writing - a theory and practice training course by Tobias Becker

Theory in a nutshell - and explained again and again using examples! Start the tutorial, get rid of your writer's block and simply write your own advertising copy in future.

content

136 Videos, 853 minutes

Introduction

2 Videos · 11 minutes

01 Open

Copywriting tutorial: 1.1 | Introduction

2 min

In this video, I'll give you a very brief introduction to this copywriting video course.

The project file contains a disclaimer.

35 MB To the text tutorial: Introduction to the copywriting tutorial: Everything you need to know

02 Open free of charge

Copywriting tutorial: 1.2 | What is copywriting?

9 min

In this video, I explain in detail what copywriting is.

66 MB To the text tutorial: Copywriting: Basics of Advertising Texts

Copywriting: basics

3 Videos · 35 minutes

03 Open

Copywriting tutorial: 2.1 | Glossary Copywriting - basic terms

16 min

There is a copywriting glossary in this video.

124 MB To the text tutorial: Glossary of copywriting terms for successful texts

04 Open

Copywriting tutorial: 2.2 | What makes good copy?

9 min

In this video, I show you what makes a good copy.

55 MB To the text tutorial: Successful copywriting - The basics of good copywriting

05 Open

Copywriting tutorial: 2.3 | Checklist for writing texts

10 min

In this video, I show you a checklist for writing texts.

62 MB To the text tutorial: Effective checklist for writing texts

Examples of great advertising texts

3 Videos · 14 minutes

06 Open

Copywriting tutorial: 3.1 | Example: Easy Button

5 min

In this video there is an example of good advertising texts (Easy Button).

52 MB To the text tutorial: Effective Copywriting: The Easy Button as a Recipe for Success

07 Open

Copywriting tutorial: 3.2 | Example: Emotions, emotions, emotions

6 min

In this video there is an example of good advertising copy (emotions).

33 MB To the text tutorial: Emotions in copywriting: How to convince with advertising texts

08 Open

Copywriting tutorial: 3.3 | Example: Coca-Cola

3 min

In this video there is an example of good advertising copy (Coca-Cola).

45 MB To the text tutorial: Coca-Cola Copywriting: The art of seasonal marketing

Psychological foundations

4 Videos · 34 minutes

09 Open

Copywriting tutorial: 4.1 | Addressing emotions

7 min

In this video, we address the emotions.

49 MB To the text tutorial: Effectively using emotions in copywriting

10 Open

Copywriting tutorial: 4.2 | What is the customer journey?

12 min

In this video, I explain the customer journey.

74 MB To the text tutorial: Understanding the customer journey: steps for effective marketing

11 Open

Copywriting tutorial: 4.3 | A picture is worth a thousand words

6 min

In this video I show you the importance of images when selling.

49 MB To the text tutorial: Using metaphors effectively - This is how you bring texts to life

12 Open

Copywriting tutorial: 4.4 | Think like a customer

9 min

In this video, I show you how to think like a customer.

58 MB To the text tutorial: Focus all your energy on the customer perspective in copywriting

Preparation and tools

7 Videos · 74 minutes

13 Open

Copywriting tutorial: 5.1 | Brainstorming

6 min

In this video we talk about brainstorming.

35 MB To the text tutorial: Brainstorming in Copywriting: A Structured Guide

14 Open

Copywriting tutorial: 5.2 | Tool for brainstorming content ideas

18 min

In this video we talk about a brainstorming tool.

59 MB To the text tutorial: Brainstorming tool Miro - Here is your guide

15 Open

Copywriting tutorial: 5.3 | 7 important questions before you start writing

10 min

In this video, we clarify 7 important questions you should ask yourself before you start writing.

60 MB To the text tutorial: Seven questions for successful copywriting

16 Open

Copywriting tutorial: 5.4 | What are personas?

8 min

In this video, we take a look at personas.

50 MB To the text tutorial: Create effective personas for successful copywriting

17 Open

Copywriting tutorial: 5.5 | Create customer persona

12 min

In this video we create a customer persona.

36 MB To the text tutorial: Create customer personas for targeted marketing

18 Open

Copywriting tutorial: 5.6 | W-questions for customer analysis

13 min

This video is about the W questions.

85 MB To the text tutorial: Wh-questions for customer analysis for effective copywriting

19 Open

Copywriting tutorial: 5.7 | The most shared content on the internet

7 min

In this video, we look at the most shared content on the web.

37 MB To the text tutorial: The most shared content on the internet: Use BuzzSumo

Initial hints

3 Videos · 24 minutes

20 Open

Copywriting tutorial: 6.1 | The goal of your copy

9 min

In this video we talk about the goal of a Copy.

82 MB To the text tutorial: Achieve maximum attention in copywriting

21 Open

Copywriting tutorial: 6.2 | Don't sell the product, sell the solution

4 min

In this video we talk about the sale.

50 MB To the text tutorial: Sell the solution: Effective copywriting for success

22 Open

Copywriting tutorial: 6.3 | Sell only the next step

11 min

In this video, I explain how to sell only the next step.

32 MB To the text tutorial: Effective copywriting: only selling the next step

Headline

6 Videos · 42 minutes

23 Open

Copywriting tutorial: 7.1 | The text structure

7 min

In this video we talk about text structure.

60 MB To the text tutorial: Structure in copywriting: This is how you effectively convince readers

24 Open

Copywriting tutorial: 7.2 | What are headlines?

10 min

In this video I show you what headlines are.

66 MB To the text tutorial: Create and customize headlines effectively

25 Open

Copywriting tutorial: 7.3 | Headline template

5 min

In this video we talk about a template for headings.

44 MB To the text tutorial: Create headline techniques with templates

26 Open

Copywriting tutorial: 7.4 | Offer additional added value with "Solution Selling"

7 min

In this video we talk about Solution Selling.

27 MB To the text tutorial: Improve your sales figures with Solution Selling

27 Open

Copywriting tutorial: 7.5 | Give clients a sense of urgency

5 min

In this video, we talk about the sense of urgency.

28 MB To the text tutorial: Creating urgency: The key to more purchases

28 Open

Copywriting tutorial: 7.6 | Writing a great headline

8 min

In this video we discuss great headlines using a template.

59 MB To the text tutorial: Writing irresistible headlines: Practical techniques

How you can optimize your headline

4 Videos · 27 minutes

29 Open

Copywriting tutorial: 8.1 | Concrete figures and data

11 min

In this video, I introduce you to the topic of numbers and data.

48 MB To the text tutorial: Create compelling headlines with numbers and data

30 Open

Copywriting tutorial: 8.2 | Topicality and annual figures

5 min

In this video we discuss the current situation.

25 MB To the text tutorial: Dates in copywriting: How to increase relevance

31 Open

Copywriting tutorial: 8.3 | Punctuation marks and emojis

6 min

In this video, I show you how to use punctuation marks in text.

42 MB To the text tutorial: The art of emojis and punctuation marks in copywriting

32 Open

Copywriting tutorial: 8.4 | Classic W questions

5 min

In this video we discuss the classic W questions.

20 MB To the text tutorial: Question words in copywriting - This is how you create captivating headlines

Introduction and Body (main part)

8 Videos · 65 minutes

33 Open

Copywriting tutorial: 9.1 | Promise based on the most important benefit

8 min

In this video, I explain how important promises are.

41 MB To the text tutorial: Promise in copywriting: The key to the reader

34 Open

Copywriting tutorial: 9.2 | Expand your promise

11 min

In this video, we discuss how to expand your promise.

63 MB To the text tutorial: Formulate promises effectively in copywriting

35 Open

Copywriting tutorial: 9.3 | Tell the reader exactly what they're getting

7 min

In this video, the reader should get what they are looking for.

30 MB To the text tutorial: Effective copywriting techniques for clear customer communication

36 Open

Copywriting tutorial: 9.4 | Provide a proof

7 min

In this video, I'll show you how to prove it. Body optimization made easy.

48 MB To the text tutorial: Deliver proof effectively in your copywriting

37 Open

Copywriting tutorial: 9.5 | Open with a provocative question

5 min

In this video, we start with a provocative question.

11 MB To the text tutorial: Provocative questions in copywriting for increased reader interest

38 Open

Copywriting tutorial: 9.6 | Start with a story

9 min

In this video we start with a story.

20 MB To the text tutorial: Telling stories for more successful marketing

39 Open

Copywriting tutorial: 9.7 | The hero's journey

9 min

In this video I show you the hero's journey.

63 MB To the text tutorial: The power of the hero's journey in storytelling

40 Open

Copywriting tutorial: 9.8 | Start with a compelling fact (facts)

9 min

In this video we start with facts.

33 MB To the text tutorial: Use facts for compelling copywriting

Write the conclusion

4 Videos · 30 minutes

41 Open

Copywriting tutorial: 10.1 | Tell the reader what they will lose if they don't act

7 min

In this video, we play with emotions again.

20 MB To the text tutorial: Fear of loss in copywriting: creating calls to action

42 Open

Copywriting tutorial: 10.2 | Prepare for graduation

7 min

In this video, we discuss how to prepare for graduation.

17 MB To the text tutorial: Strategies for effective preparation for closing the sale

43 Open

Copywriting tutorial: 10.3 | Call-to-action

8 min

In this video I show you the call-to-action.

35 MB To the text tutorial: Designing the call-to-action perfectly: Instructions for professionals

44 Open free of charge

Copywriting tutorial: 10.4 | The 8 deadly sins of the call-to-action

8 min

In this video, I show you a checklist for 8 deadly sins in call-to-action.

56 MB To the text tutorial: Avoid 8 deadly sins in your call-to-action

Call-to-Action: The most important summarized

2 Videos · 14 minutes

45 Open

Copywriting tutorial: 11.1 | Hook, line and ballast

7 min

In this video I show you a new copywriting concept.

18 MB To the text tutorial: Effective call-to-action methods for your business

46 Open

Copywriting tutorial: 11.2 | Testimonials

7 min

In this video I show you the importance of testimonials.

35 MB To the text tutorial: Understanding and using testimonials – utilizing customer feedback

Case study: Writing copy step by step

14 Videos · 78 minutes

47 Open

Copywriting-Tutorial: 12.1 | We write a copy

3 min

In this video we start with a case study.

35 MB To the text tutorial: Learn powerful copywriting: 13 steps to successful copywriting

48 Open

Copywriting tutorial: 12.2 | Headline

4 min

The headline for our case study.

61 MB To the text tutorial: Smartly formulated headlines for your copywriting

49 Open

Copywriting-Tutorial: 12.3 | Subtitle

5 min

The subtitle for our case study.

12 MB To the text tutorial: Tips for subtitles in copywriting for maximum reader engagement

50 Open

Copywriting tutorial: 12.4 | Shock element

4 min

Let's add a shock element.

19 MB To the text tutorial: Shock element in copywriting: Effectively gain attention

51 Open

Copywriting tutorial: 12.5 | Worst-case scenario

6 min

Let's look at the worst-case scenario.

17 MB To the text tutorial: Effectively use worst-case scenarios in copywriting

52 Open

Copywriting tutorial: 12.6 | Transition to the product, to the service

5 min

Let's shape the transition to the product or service.

17 MB To the text tutorial: Design transitions to products and services

53 Open

Copywriting tutorial: 12.7 | Teach solutions

6 min

Part 6 of our case study on the topic of communicating solutions.

21 MB To the text tutorial: Effectively marketing solutions: The complete guide

54 Open

Copywriting-Tutorial: 12.8 | Bullet Points

10 min

Let's take a look at the bullet points.

29 MB To the text tutorial: Using bullet points correctly for more success

55 Open

Copywriting-Tutorial: 12.9 | Expertise

5 min

The eighth part of our case study will focus on expertise.

17 MB To the text tutorial: Communicating expertise effectively - How to convince customers

56 Open

Copywriting-Tutorial: 12.10 | Testimonials

6 min

Let's move on to the testimonials in our case study.

20 MB To the text tutorial: Creating testimonials: How to win customers

57 Open

Copywriting tutorial: 12.11 | Offer and price

6 min

This must also be included: the offer and the price.

23 MB To the text tutorial: Communicate offer and price correctly

58 Open

Copywriting-Tutorial: 12.12 | Bonus

5 min

Part 11 of our case study.

15 MB To the text tutorial: Copywriting: How to make your offer irresistible

59 Open

Copywriting-Tutorial: 12.13 | Guarantee

6 min

The twelfth part of our case study is about the guarantee.

18 MB To the text tutorial: Guarantees for effective copywriting - convincing your customers

60 Open

Copywriting-Tutorial: 12.14 | Call-to-Action

7 min

On to the call-to-action!

40 MB To the text tutorial: Call-to-Action: Guide to creating an effective CTA

Mistakes you must avoid

6 Videos · 22 minutes

61 Open

Copywriting tutorial: 13.1 | Too many call-to-actions on one page

4 min

In this video I show you why too many call-to-actions are bad.

32 MB To the text tutorial: Too many call-to-actions on one page

62 Open

Copywriting tutorial: 13.2 | Too many keywords

4 min

In this video, we discuss why too many keywords are bad.

35 MB To the text tutorial: Use keywords cleverly - this way you avoid spam

63 Open

Copywriting tutorial: 13.3 | Less is more

4 min

In this video, we discuss why less is sometimes more.

60 MB To the text tutorial: Less is more: Effective copywriting for landing pages

64 Open

Copywriting tutorial: 13.4 | Use action tips

3 min

This video is about action tips.

24 MB To the text tutorial: Effectively using action tips for reader engagement

65 Open

Copywriting tutorial: 13.5 | First the customer, then you

3 min

In this video, I explain how to put the customer in the spotlight.

22 MB To the text tutorial: Customer focus in copywriting: This is how you really write convincingly

66 Open

Copywriting tutorial: 13.6 | Fewer capital letters

4 min

In this video, I explain why you should use fewer capital letters.

60 MB To the text tutorial: Effective writing without capital letters

Technique 1: Copywriting with the AIDA formula

8 Videos · 63 minutes

67 Open

Copywriting tutorial: 14.1 | What is AIDA?

12 min

In this video I introduce you to the AIDA model.

64 MB To the text tutorial: AIDA in copywriting: How to convince readers effectively

68 Open

Copywriting-Tutorial: 14.2 | Attention - Attracting attention

5 min

In this video we discuss step 1 of the AIDA model - Attention.

36 MB To the text tutorial: Winning Attention - A Guide for Copywriting

69 Open

Copywriting tutorial: 14.3 | Headline case study

7 min

Let's take a closer look at the headline.

17 MB To the text tutorial: Attention-grabbing headlines for more reader engagement

70 Open

Copywriting-Tutorial: 14.4 | Interest - arouse interest

4 min

In this video we discuss step 2 of the AIDA model - Interest.

44 MB To the text tutorial: Spark interest: An effective introduction to the AIDA model

71 Open

Copywriting tutorial: 14.5 | Case study introduction

8 min

A look at the introduction.

24 MB To the text tutorial: Introductions that captivate readers

72 Open

Copywriting-Tutorial: 14.6 | Desire - Create desire

8 min

In this video we discuss step 3 of the AIDA model - Desire.

56 MB To the text tutorial: Creating desire: Effective strategies in copywriting

73 Open

Copywriting tutorial: 14.7 | Case study main section

14 min

Let's take a closer look at the main part.

51 MB To the text tutorial: Designing the main part successfully - Tips for Copywriting

74 Open

Copywriting tutorial: 14.8 | Call-to-action case study

5 min

Here we look at the call-to-action

16 MB To the text tutorial: Designing call-to-action: This is how you effectively encourage action

Technique 2: FAB model

4 Videos · 27 minutes

75 Open

Copywriting tutorial: 15.1 | FAB model in theory

5 min

In this video, I explain how the FAB model works.

33 MB To the text tutorial: FAB model for effective copywriting

76 Open

Copywriting tutorial: 15.2 | FAB model in practice

6 min

In this video I explain the FAB model - step 1.

17 MB To the text tutorial: Effective application of the FAB model for your marketing

77 Open

Copywriting tutorial: 15.3 | FAB model - advantages in practice

7 min

In this video I explain the FAB model - step 2.

26 MB To the text tutorial: FAB model for persuasive copywriting - Understanding benefits

78 Open

Copywriting tutorial: 15.4 | FAB model - benefits in practice

9 min

In this video I explain the FAB model - step 3.

43 MB To the text tutorial: Optimal FAB model for customer communication

Technique 3: Copywriting with the 6+1 formula

8 Videos · 29 minutes

79 Open

Copywriting tutorial: 16.1 | The 6+1 formula in theory

3 min

In this video, we discuss how to use the 6+1 method.

44 MB To the text tutorial: The 6+1 formula in copywriting: Strategies for addressing target groups

80 Open

Copywriting tutorial: 16.2 | 6+1 formula - 1) Context

4 min

This video contains the first part of the 6+1 copywriting method.

51 MB To the text tutorial: Understanding context - Targeted copywriting

81 Open

Copywriting-Tutorial: 16.3 | 6+1-Formula - 2) Attention

3 min

This video contains the second part of the 6+1 copywriting method.

53 MB To the text tutorial: Gain attention in copywriting

82 Open

Copywriting-Tutorial: 16.4 | 6+1-Formula - 3) Request

4 min

This video contains the third part of the 6+1 copywriting method.

67 MB To the text tutorial: Mastering Desire in Copywriting: 6+1 Formula

83 Open

Copywriting-Tutorial: 16.5 | 6+1-Formula - 4) Gap

3 min

This video contains the fourth part of the 6+1 copywriting method.

60 MB To the text tutorial: Gaps in copywriting: This is how you convince your readers

84 Open

Copywriting-Tutorial: 16.6 | 6+1-Formula - 5) Solution

3 min

This video contains the fifth part of the 6+1 copywriting method.

51 MB To the text tutorial: The solution: How to convince with the 6+1 copywriting method

85 Open

Copywriting tutorial: 16.7 | 6+1 formula - 6) Call to action

3 min

This video contains the sixth part of the 6+1 copywriting method.

56 MB To the text tutorial: Effective call to actions for convincing copywriting

86 Open

Copywriting tutorial: 16.8 | 6+1 formula - 7) Credibility

6 min

This video contains the seventh part of the 6+1 copywriting method.

18 MB To the text tutorial: Use credibility wisely in copywriting

Exciting tools & more!

6 Videos · 40 minutes

87 Open

Copywriting tutorial: 17.1 | Swiped.io

11 min

In this video, we take a look at the swiped.io site.

117 MB To the text tutorial: Swipe files for effective copywriting: Tips & tricks

88 Open

Copywriting tutorial: 17.2 | Tools for exciting headlines

11 min

In this video I show you an exciting tool for headlines.

42 MB To the text tutorial: Master the art of headlines with these tools

89 Open

Copywriting-Tutorial: 17.3 | Artificial Intelligence shortlyai

7 min

In this video I show you an AI tool.

16 MB To the text tutorial: AI-assisted copywriting with ShortlyAI

90 Open

Copywriting tutorial: 17.4 | Tools for alliteration

3 min

In this video, I show you an exciting tool for alliteration.

19 MB To the text tutorial: Finding Creative Alliterations – How to Effectively Utilize Tools

91 Open

Copywriting-Tutorial: 17.5 | Tools for rhymes

5 min

In this video I show you an exciting tool for rhymes.

30 MB To the text tutorial: Finding rhymes made easy: Here's how you can quickly find effective rhymes

92 Open

Copywriting tutorial: 17.6 | Online dictionary tool

3 min

In this video, we take a look at an online dictionary.

63 MB To the text tutorial: Use a dictionary tool for creative copywriting

How to write texts for free

5 Videos · 34 minutes

93 Open

Copywriting tutorial: 18.1 | Free program for writing texts

13 min

In this video, I'll show you which free program you can use to write your copy.

38 MB To the text tutorial: Write texts for free with Google Docs

94 Open

Copywriting-Tutorial: 18.2 | Recording text

6 min

In this video I show you the language function of the tool.

13 MB To the text tutorial: Recording text in Google Docs - guide to voice input

95 Open

Copywriting tutorial: 18.3 | Proofreading tools

6 min

In this video we discuss proofreading.

23 MB To the text tutorial: Free tools for error-free copywriting

96 Open

Copywriting tutorial: 18.4 | Word counter

4 min

In this video I show you a word counter.

22 MB To the text tutorial: Easy access to the word count in Google Docs

97 Open

Copywriting tutorial: 18.5 | Translate language

5 min

In this video I show you another online tool.

16 MB To the text tutorial: Effective translation - The best online tools compared

Technique 4: Copywriting with the 4 P

5 Videos · 21 minutes

98 Open

Copywriting tutorial: 19.1 | The 4-P formula in theory

3 min

In this video I introduce you to the 4P formula.

36 MB To the text tutorial: The 4P formula in copywriting: This is how you convince effectively

99 Open

Copywriting-Tutorial: 19.2 | 4P - Picture (picture)

4 min

In this video we discuss the 1st step of the 4P formula.

59 MB To the text tutorial: Effective Copywriting: Visual Language Made Easy

100 Open

Copywriting-Tutorial: 19.3 | 4P - Promise

4 min

In this video we discuss the 2nd step of the 4P formula.

65 MB To the text tutorial: Formulate promises effectively in copywriting

101 Open

Copywriting-Tutorial: 19.4 | 4P - Prove (proof)

6 min

In this video we discuss the 3rd step of the 4P formula.

15 MB To the text tutorial: Prove with the 4P formula: Stronger copywriting strategies

102 Open

Copywriting-Tutorial: 19.5 | 4P - Push (Call)

4 min

In this video we discuss the 4th step of the 4P formula.

70 MB To the text tutorial: Effective call-to-action strategies for copywriting

Technique 5: Copywriting with QUEST

5 Videos · 25 minutes

103 Open

Copywriting-Tutorial: 20.1 | QUEST - Qualify

6 min

In this video I show you the QUEST method.

22 MB To the text tutorial: Qualifying in the QUEST formula for copywriting

104 Open

Copywriting-Tutorial: 20.2 | QUEST - Understand

5 min

In this video I show you step 2 of the QUEST method.

25 MB To the text tutorial: Emotional understanding in copywriting: QUEST method

105 Open

Copywriting-Tutorial: 20.3 | QUEST - Educate

4 min

In this video I show you step 3 of the QUEST method.

15 MB To the text tutorial: Successful Copywriting - The EDUCATE step of the QUEST method

106 Open

Copywriting-Tutorial: 20.4 | QUEST - Stimulate

5 min

In this video I show you step 4 of the QUEST method.

25 MB To the text tutorial: Presenting price and benefits - QUEST method simply explained

107 Open

Copywriting-Tutorial: 20.5 | QUEST - Transition

5 min

In this video I show you step 5 of the QUEST method.

15 MB To the text tutorial: Optimal transition in copywriting for effective action

E-Mail copy

4 Videos · 33 minutes

108 Open

Copywriting tutorial: 21.1 | Email copy - The subject line in theory

9 min

In this video we talk about the subject line in theory.

52 MB To the text tutorial: Design email subject lines correctly for higher open rates

109 Open

Copywriting tutorial: 21.2 | Email copy - subject line

12 min

In this video we talk about the subject line in practice.

28 MB To the text tutorial: Engaging subject lines for effective email copywriting

110 Open

Copywriting tutorial: 21.3 | Email copy - body text

6 min

In this video we talk about continuous text.

19 MB To the text tutorial: Optimize email body text for better responses

111 Open

Copywriting tutorial: 21.4 | Email copy - call-to-action

6 min

In this video, we discuss the call-to-action in an email.

33 MB To the text tutorial: Success through call-to-action in emails

Copywriting for advertisements

5 Videos · 25 minutes

112 Open

Copywriting tutorial: 22.1 | Example advertisement - it also works with text only

3 min

In this video there is an example of a copy without pictures.

40 MB To the text tutorial: Copywriting tutorial for effective advertisements

113 Open

Copywriting-Tutorial: 22.2 | Example advertisement - a loud ad

3 min

In this video we discuss another example.

49 MB To the text tutorial: Designing a striking advertisement - Tips & Tricks

114 Open

Copywriting tutorial: 22.3 | Template for writing ads

5 min

In this video I show you a template for writing ads.

30 MB To the text tutorial: Create optimal ads - Basics of advertising

115 Open

Copywriting tutorial: 22.4 | The AIU formula for successful ads

9 min

In this video we talk about the AIU formula.

20 MB To the text tutorial: AIU formula for labor-saving advertising

116 Open

Copywriting tutorial: 22.5 | Template for successful ad headlines and call-to-actions

5 min

There is another collection of templates in this video.

30 MB To the text tutorial: Create templates for ad headlines and call-to-actions

Copywriting for Social Media

5 Videos · 34 minutes

117 Open

Copywriting Tutorial: 23.1 | Social Media: Understand the differences between the platforms

5 min

In this video we discuss the differences between social media platforms.

40 MB To the text tutorial: Differences in copywriting for social media platforms

118 Open

Copywriting tutorial: 23.2 | Instagram profile copy - best practices

7 min

In this video we write an Instagram copy.

35 MB To the text tutorial: Optimize your Instagram profile copy for more followers

119 Open

Copywriting tutorial: 23.3 | Example social media 1: Instagram post

7 min

In this video we talk about Instagram.

41 MB To the text tutorial: Strategies for more engagement on Instagram

120 Open

Copywriting tutorial: 23.4 | Example social media 2: YouTube description

10 min

In this video we talk about YouTube.

88 MB To the text tutorial: Strategies for Click-Driven YouTube Titles

121 Open

Copywriting tutorial: 23.5 | Example social media 3: Pinterest pin

5 min

In this video we talk about Pinterest.

43 MB To the text tutorial: Optimize Your Pinterest Pins for Maximum Engagement

Tips & Tricks

4 Videos · 20 minutes

122 Open

Copywriting tutorial: 24.1 | Easy readability

5 min

This video provides an introduction to the readability of texts.

63 MB To the text tutorial: Improvement of the readability of texts

123 Open

Copywriting tutorial: 24.2 | Use forums

4 min

There is a tip in this video.

27 MB To the text tutorial: Brainstorming for copywriting through forums

124 Open

Copywriting-Tutorial: 24.3 | Exercise: Get out of the friend zone

6 min

In this video, I show you how to get out of the friend zone.

14 MB To the text tutorial: Overcome the friendzone in the sales process

125 Open

Copywriting tutorial: 24.4 | Solve the social proof paradox

5 min

In this video we solve the social proof problem.

52 MB To the text tutorial: Effectively overcome the Social Proof Paradox

Summary: the 10 commandments of copywriting

10 Videos · 31 minutes

126 Open

Copywriting tutorial: 25.1 | Always focus on the reader

2 min

In this video you will find part 1 of the summary.

43 MB To the text tutorial: Customers in focus - The A and O of copywriting

127 Open

Copywriting tutorial: 25.2 | Attracting the right attention

4 min

In this video you will find part 2 of the summary.

66 MB To the text tutorial: Targeted address for successful copywriting

128 Open

Copywriting tutorial: 25.3 | Be persuasive

3 min

In this video you will find part 3 of the summary.

65 MB To the text tutorial: Successfully persuade: 3 commandments of copywriting

129 Open

Copywriting tutorial: 25.4 | Tell the customer what is logical

4 min

In this video you will find part 4 of the summary.

27 MB To the text tutorial: Copywriting tutorial: Tell the customer what is logical

130 Open

Copywriting tutorial: 25.5 | Evidence, evidence, evidence

2 min

In this video you will find part 5 of the summary.

37 MB To the text tutorial: Proof in copywriting: Convince with testimonials and successes

131 Open

Copywriting tutorial: 25.6 | Customer benefit

3 min

In this video you will find part 6 of the summary.

53 MB To the text tutorial: Focused Copywriting: The Key to Customer Benefit

132 Open

Copywriting tutorial: 25.7 | Overcoming objections

2 min

In this video you will find part 7 of the summary.

45 MB To the text tutorial: Overcoming objections in copywriting successfully

133 Open

Copywriting tutorial: 25.8 | Connect emotionally

3 min

In this video you will find part 8 of the summary.

68 MB To the text tutorial: Mastering Emotional Connection in Copywriting

134 Open

Copywriting tutorial: 25.9 | Call to action

3 min

In this video you will find part 9 of the summary.

53 MB To the text tutorial: Effective call to action strategies for customer acquisition

135 Open

Copywriting tutorial: 25.10 | Take action now

5 min

In this video you will find part 10 of the summary.

29 MB To the text tutorial: Understanding urgency and calls to action in copywriting

Graduation

1 Video · 2 minutes

136 Open

Copywriting-Tutorial: 26.1 | Completion

2 min

In this last lesson, I would like to say goodbye to you.

30 MB To the text tutorial: Practical implementation after the copywriting course

Examples of use

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Copywriting in theory - and above all in practice. Learn everything you need to know - and apply it straight away!
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From the headline to the call-to-action: learn how to write advertising copy that works.

Details of the content

You can learn how to write good advertising copy!

Whether with or without an image - whether in an email or on a social media banner - wherever and in whatever form you place your advertising: text is always there. If it first arouses interest in your product, your service or, for example, a free newsletter and then actually leads the customer further in the direction of ordering, buying, registering and so on, it was successful. The great thing about it: good copywriting can be learned - and that's exactly what you'll achieve with this copywriting tutorial!

Get started right away if you're new to copywriting. And you can also get started if you want to polish up your existing marketing copywriting skills. Because one thing is certain: after the training, you will approach your written words with more thought, method and technique. Tools for even more effective advertising copy that you can use for email marketing, social media banners, store descriptions and much more.

Everything you need in one tutorial: copywriting from the headline to the call-to-action

From the headline to the introduction and main body to the call to action - in this 14-hour tutorial, trainer Tobias Becker looks at all the important facets of copywriting. As a beginner, you can take your time and glide through the individual lessons step by step to gain a comprehensive understanding of the topic. And as an expert, you can simply pick out the points that interest you.

Techniques & concrete examples - each lesson encourages you to join in!

In the first part of the course, you'll look at the basics and helpful tools for copywriting . You will then take a detailed look at what is important when formulating the headline, introduction, main body, conclusion and call to action. Using the AIDA and 6+1 formulas, the FAB model, QUEST and the 4 Ps, you will learn various copywriting techniques that you can apply to your advertising copy.

Finally, your trainer will show you how to put what you have learned into practice using examples of email texts and texts for advertisements and social media. And then there are the examples: Every theoretical aspect of copywriting is explained in this tutorial using text examples . It's always best to follow along and try your hand at your own texts - that way you'll go from learning to practical implementation even faster!

Note

Licence: private and commercial Rights of use

Created with love by

Tobias Becker

My name is Tobias Becker. I am a student from Vienna and pass on my knowledge about entrepreneurship, social media marketing and investing as a video course lecturer. I work full-time in the online marketing sector and study business administration with a focus on finance and digital marketing in Vienna. I also run a YouTube channel about shares and show people how they can make their money work for them successfully.

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