Content marketing - a strategy for success (tutorial)
- Content marketing tutorial: Develop your own strategy for more reach
- All important steps from planning to publication and analysis explained
- How to prepare your content for Instagram, YouTube, TikTok, Twitter and co.
- Always keep an eye on aspects such as the traffic circle, cross-promotion, budgeting and target group
- Tips, tricks and case studies show you in practical terms what you should look out for
- A video tutorial lasting over twelve hours for your content marketing success
Do you want your content to be seen? Then start this tutorial now and learn how to skillfully put text, images, video and audio in front of eyes (and ears) and increase your reach.
120 Videos, 746 minutes
Introduction
Content marketing: 1.1 | Introduction
In this video I give a very brief introduction to this content marketing video course. The project file contains a disclaimer.
Content marketing: 1.2 | What is content marketing?
In this video, I explain in detail what content marketing is.
Content marketing: 1.3 | Advantages of content marketing
In this video, I show you the benefits of content marketing.
What content marketing formats are there?
Content marketing: 2.1 | Writing articles
In this video we discuss the content part "Text".
Content marketing: 2.2 | Visuals and images
In this video, we discuss the "Image" content section.
Content marketing: 2.4 | Audio, podcasts
In this video we discuss the content part "Audio".
Traffic Circle in detail
Content marketing: 3.1 | What is the traffic circle?
In this video we discuss what the Traffic Circle is.
Content marketing: 3.2 | Traffic Circle - what is the difference to a classic traffic funnel?
In this video I explain the difference to a funnel.
Content marketing: 3.3 | How does the traffic circle work?
In this video I show you how the Traffic Circle works.
Positioning
Content marketing: 4.1 | Define your corporate mission statement
In this video we define a corporate mission statement.
Content marketing: 4.2 | Decide how you want to be seen
In this video you have to decide how you want to present yourself as a brand.
Content marketing: 4.3 | Think like a customer
In this video, I show you how to think like a customer.
Content marketing: 4.4 | Choose a design (colors, logo ...)
In this video, I show you how to choose your brand logo.
Content marketing: 4.6 | Description of the brand and products
In this video we describe your brand.
Content marketing: 4.7 | Highlight the differences to the competition
In this video we talk about the competition.
Content marketing: 4.8 | Emphasize the benefits for the customer
In this video we talk about the customer benefits.
Budget, target group & personas
Content marketing: 5.1 | Budget planning for your content strategy
In this video, I explain how to plan your budget.
Content marketing: 5.2 | Defining the goals of your content marketing strategy
In this video, I give you more tips on setting your strategy.
Content marketing: 5.3 | Target group analysis
This video contains a target group analysis.
Content marketing: 5.4 | What are personas?
In this video, I show you what personas are.
Content marketing: 5.6 | Identify and solve target group problems
In this video we identify your customer problems.
5 Steps to Content Marketing Success
Content marketing: 6.1 | Step 1 - Reach and visibility
In this video, I show you step 1 to content marketing success.
Content marketing: 6.2 | Step 2 - Image and building trust
In this video, I show you step 2 to content marketing success.
Content marketing: 6.3 | Step 3 - Increase interaction
In this video, I show you step 3 to content marketing success.
Content marketing: 6.4 | Step 4 - Build a community
In this video, I show you step 4 to content marketing success.
Content marketing: 6.5 | Step 5 - Establish expert status
In this video, I show you step 5 to content marketing success.
Instagram: Content Marketing
Content marketing: 7.2 | Advantages and disadvantages of Instagram
In this video I show you the advantages of Instagram.
Content marketing: 7.3 | Create an Instagram account
In this video we create an Instagram account.
Content marketing: 7.4 | Link business account
In this video, we link Instagram with a business account.
Content marketing: 7.5 | How does Instagram work?
In this video, I explain how Instagram works.
Pinterest: Content Marketing
Content marketing: 8.1 | What is Pinterest?
In this video we discuss what Pinterest is.
Content marketing: 8.2 | Advantages of Pinterest
In this video we discuss the benefits of Pinterest.
Content marketing: 8.3 | Create a Pinterest business account
In this video we create a Pinterest account.
Content marketing: 8.4 | How does Pinterest work?
In this video, I explain how Pinterest works.
YouTube: Content marketing
Content marketing: 9.2 | Advantages of YouTube
In this video we discuss the advantages of YouTube.
Content marketing: 9.3 | Create YouTube channel
In this video we create a YouTube channel.
Content marketing: 9.4 | How does YouTube work?
In this video I explain how YouTube works.
Facebook: Content Marketing
Content marketing: 10.1 | What is Facebook?
In this video we discuss what Facebook is.
Content marketing: 10.2 | Advantages of Facebook
In this video we discuss the advantages of Facebook.
Content marketing: 10.3 | Create Facebook group
In this video we create a Facebook group.
Content marketing: 10.4 | How does Facebook work?
In this video I explain how Facebook works.
TikTok: Content Marketing
Content marketing: 11.2 | Advantages of TikTok
In this video we discuss the advantages of TikTok.
Content marketing: 11.3 | Create TikTok account
In this video we create a TikTok account.
Content marketing: 11.4 | How does TikTok work?
In this video I explain how TikTok works.
Twitter: Content marketing
Content marketing: 12.2 | Advantages of Twitter
In this video we discuss the advantages of Twitter.
Content marketing: 12.3 | Create a Twitter account
In this video we create a Twitter account.
Content marketing: 12.4 | How does Twitter work?
In this video, I explain how Twitter works.
Podcast: Content Marketing
Content marketing: 13.1 | What is a podcast?
In this video we discuss what a podcast is.
Content marketing: 13.2 | Advantages of podcasts
In this video we discuss the benefits of podcasts.
Content marketing: 13.3 | Create AnchorFM account
In this video we create an account on AnchorFM.
Content marketing: 13.4 | Title, description and popular keywords for your show
In this video I explain how AnchorFM works.
Content marketing: 13.5 | How does podcast marketing work? (Part 1)
In this video, I explain how podcast marketing works (part 1).
Content marketing: 13.6 | How does podcast marketing work? (Part 2)
In this video, I explain how podcast marketing works (part 2).
Content marketing: 13.4 | Title, description and popular keywords for your show
13 min OpenCanva – graphic design
Content marketing: 14.2 | Advantages of Canva
In this video, we discuss the benefits of Canva.
Content marketing: 14.3 | Create a free account
In this video, we create a free Canva account.
Content marketing: 14.4 | Navigating the dashboard
In this video, we navigate the dashboard.
Content marketing: 14.5 | Account settings
In this video I show you the account settings.
Content marketing: 14.6 | Customize Canva
In this video I show you how to customize Canva.
Content marketing: 14.7 | The folder system in Canva
In this video, I show you how to create a folder system.
Content marketing: 14.8 | The Canva editing center
In this video we use the machining center.
Content marketing: 14.9 | Drafts/design templates in Canva
In this video I discuss the designs/templates.
Content marketing: 14.10 | Canva: Elements, shapes and frames
This video provides an introduction to elements and shapes.
Content marketing: 14.11 | Canva: Photos, videos and uploads
In this video I show you how to upload photos.
Content marketing: 14.12 | Canva: Frames and mockups
In this video, we discuss how to use frames.
Content marketing: 14.13 | Canva: Adding music
In this video we discuss how to add music.
Content marketing: 14.14 | Canva: Insert backgrounds
In this video we discuss how to insert backgrounds.
Content marketing: 14.15 | Canva: Fonts and texts at a glance
In this video we discuss the fonts.
Content Marketing: 14.16 | Canva: Colors at a glance
In this video we discuss the colors.
Content marketing: 14.17 | Canva: Effects
In this video, I'll show you how to work with effects.
Content Marketing: 14.18 | Canva: Crop, Flip
In this video, we discuss how you can crop an image.
Content marketing: 14.19 | Canva: Position and transparency
In this video we discuss transparency.
Content Marketing: 14.20 | Canva: Download, copy and share
In this video we discuss how to download finished graphics.
Content creation for social media content marketing
Content marketing: 15.1 | How do I create content for Instagram?
In this video, I'll show you how to create content for Instagram.
Content marketing: 15.2 | How do I create content for the Instagram story?
In this video, I'll show you how to create content for Instagram Stories.
Content marketing: 15.3 | How do I create content for Instagram Reels and TikTok?
In this video, I'll show you how to create content for TikTok and Instagram Reels.
Content marketing: 15.4 | Create Instagram reel - variant 2
In this video, I'll show you how to create content for Instagram Reels.
Content marketing: 15.5 | How do I create content for Pinterest?
In this video, I show you how to create content for Pinterest.
Content marketing: 15.6 | How do I create content for Twitter and Facebook?
In this video, I show you how to create content for Twitter and Facebook.
Content marketing: 15.7 | How do I create content for YouTube?
In this video I show you how to create content for YouTube.
Content marketing: 15.8 | How do I create content for podcasts?
In this video, I show you how to create content for podcasts.
Content marketing: 15.3 | How do I create content for Instagram Reels and TikTok?
7 min OpenAdditional content types for your strategy
Content marketing: 16.3 | Surveys as a contribution
In this video I talk about surveys.
Content marketing: 16.4 | Evergreen content
In this video I talk about evergreen content.
Content marketing: 16.5 | Stories as a form of content
In this video I talk about stories.
Content marketing: 16.6 | Animated articles
In this video I talk about animated posts.
Better planning through pre-planning of social media content
Content marketing: 17.1 | Plan Instagram posts in advance
In this video, I show you how to schedule posts on Instagram.
Content marketing: 17.2 | Pre-planning Instagram reels
In this video, I show you how to pre-plan reels on Instagram.
Content marketing: 17.3 | Plan Facebook posts in advance
In this video, I show you how to pre-schedule posts on Facebook.
Content marketing: 17.4 | Plan YouTube videos in advance
In this video, I show you how to pre-schedule videos on YouTube.
Content marketing: 17.5 | Pre-planning Pinterest pins
In this video I show you how you can plan posts on Pinterest.
Content marketing: 17.6 | Pre-plan TikTok videos
In this video I show you how you can pre-schedule posts on TikTok.
Content marketing: 17.7 | Plan Twitter posts in advance
In this video, I show you how to pre-schedule posts on Twitter.
Content marketing: 17.8 | Plan podcasts in advance
In this video, I'll show you how to pre-schedule podcast episodes on AnchorFM.
Easily measure results
Content marketing: 18.1 | Instagram Analytics
In this video we discuss Instagram Analytics.
Content marketing: 18.2 | TikTok Analytics
In this video we discuss TikTok Analytics.
Content marketing: 18.3 | Facebook group analytics
In this video we discuss Facebook Analytics.
Content marketing: 18.4 | YouTube Analytics
In this video we discuss YouTube Analytics.
Content Marketing: 18.5 | Podcast Analytics
In this video we discuss podcast analytics.
Cross-Promotion – your traffic circle for content marketing
Content marketing: 19.1 | How does cross-promotion work with Instagram?
In this video, we explain how cross-promotion works with Instagram.
Content marketing: 19.2 | How does cross-promotion with YouTube work?
In this video, we explain how cross-promotion works with YouTube.
Content marketing: 19.3 | How does cross-promotion work with Facebook?
In this video, we explain how cross-promotion works with Facebook.
Content marketing: 19.4 | How does cross-promotion work with Pinterest?
In this video, we explain how cross-promotion works with Pinterest.
Content marketing: 19.5 | How does cross-promotion work with TikTok?
In this video, we explain how cross-promotion works with TikTok.
Content marketing: 19.6 | How does cross-promotion work with Twitter?
In this video, we explain how cross-promotion works with Twitter.
Content marketing: 19.7 | How does cross-promotion work with podcasts?
In this video, we explain how cross-promotion works with AnchorFM.
You still need to know this!
Content marketing: 20.1 | Create a content plan
In this video we discuss the creation of a content plan.
Content marketing: 20.2 | My folder structure for successful content marketing
In this video I show you my folder structure.
Content marketing: 20.3 | Important tips and tricks
This video provides some final tips and tricks.
Case study: Perfectly tailored content marketing strategy
Content marketing: 21.1 | Content marketing strategy (case study)
In this video I show you a real case study - part 1.
Content marketing: 21.2 | The roadmap (case study)
In this video I show you a real case study - part 2.
You might also like
Create, set up & optimize online advertising
With flyer, business card & Co.
How to build trust with customers
For complete business equipment
Comment now „Content marketing - a strategy for success (tutorial)“