Sending postcards made easy with Mailchimp

If you want to use postcardsas part of your marketing strategy, Mailchimpoffers you effective options for sending recurring postcards. In this guide, you will learn how to set up the one-time sending option as well as the one for regular postcards. We will also look at the Abandoned Card feature, which enables you to better leverage lost sales opportunities according to purchases in your online shop. Let's dive right in!

Key Takeaways

• You can send both one-time and recurring postcards via Mailchimp.
• The regular postcard campaign can be scheduled at various intervals: monthly, quarterly, or bi-annually.
• With the Abandoned Card feature, you can specifically target potential customers who have not completed the purchase process.

Step-by-Step Guide

First, log into your Mailchimp account.

Click on the "Create" button in the top menu bar.

Then select the "Postcards" option from the dropdown menu and click on "Onetime Send".

Give the campaign a name; we will use "Postcard Campaign Number 2" here.

Then click on "Begin" at the bottom of the screen.

Now you are in the area for one-time sends, where you can add the contents of your postcard. Add the information and design before you finally send the postcard.

For recurring postcards, go back to the "Create" option and go back to "Postcards". Click on "Recurring".

Assign a new name for the campaign, for example, "Postcard Campaign Number 3".

Here you can set how often these postcards should be sent. For example, choose "Every Month".

Click on "Edit Schedule" to make the shipping intervals even more precise. Note that you can only choose the options "Every month," "Every three months," or "Every six months."

Save your settings by clicking on "Save".

Now you only need to enter the recipient addresses and the content of the postcard and design them according to your specifications. The process is identical to that of the one-time postcards.

Another useful feature that Mailchimp offers is the Abandoned Card feature. Here, you can connect your online shop with Mailchimp and, for example, send targeted postcards to customers who added products to their carts but did not complete the purchase.

These cards can contain reminders to encourage customers to complete their purchase.

Summary - Guide to Sending Recurring Postcards with Mailchimp

You have now learned how to create both one-time and recurring postcards in Mailchimp. Additionally, you have become familiar with the Abandoned Card feature, which helps you recover lost sales opportunities.