Language: German

Mailchimp tutorial: How to manage your newsletter marketing

Online Marketing & Business, Business, Marketing & Sales · 51 Videos · 5.4 h Video training · German

by Leon Chaudhari

Targeting contacts at the right time? Collect email addresses with the help of lead magnets? Carry out A/B tests to see which newsletter works better? Mailchimp makes all this and more possible. Learn how to use the application effectively for your newsletter marketing in this five-hour tutorial by trainer Leon Chaudhari.

The tutorial goal: Make your newsletter marketing much easier with Mailchimp
Learn the basics: importing contacts, creating and editing newsletters
Increase your target security: create, segment and individually address audiences
How to become visible on the web: Create landing pages, websites and forms with Mailchimp
Start your A/B tests: find out which subject lines, delivery times and content perform better
Create funnels: Schick your email recipients on individual newsletter journeys
Learn all about: Mailchimp postcards, the Mailchimp Content Studio and customer journeys
From getting started to skillful application - a 5-hour tutorial by Leon Chaudhari

Inform. Sell products. Offer services. Whatever you want to achieve with your newsletter marketing: start the tutorial and become a mail champ with Mailchimp.

content

51 Videos, 325 minutes

Mailchimp basics

8 Videos · 51 minutes

01 Open free of charge

Mailchimp: 1.1 | Introduction to Mailchimp

12 min

In this video you will learn the basics of Mailchimp. You will learn what Mailchimp is, how it works and what you can do with Mailchimp.

37 MB To the text tutorial: Basics of Mailchimp - Introduction to Email Marketing

02 Open

Mailchimp: 1.2 | Create audience

8 min

In this video you will learn how to create an audience.

20 MB To the text tutorial: Creating an audience in Mailchimp correctly – Instructions

03 Open

Mailchimp: 1.3 | Add contacts manually to an audience

5 min

In this video you will learn how to add contacts to an audience.

12 MB To the text tutorial: Add contacts to Mailchimp Audience

04 Open

Mailchimp: 1.4 | Prepare manual email address import

2 min

In this video you will learn how to add contacts manually.

14 MB To the text tutorial: Email address import in Mailchimp: Instructions

05 Open

Mailchimp: 1.5 | Set segments

11 min

In this video you will learn how to create segments.

24 MB To the text tutorial: Segmentation in Mailchimp - Targeted communication

06 Open

Mailchimp: 1.6 | Delete and edit segments

4 min

In this video you will learn how to delete and edit segments.

9 MB To the text tutorial: Manage segments in Mailchimp effectively: Delete and edit

07 Open

Mailchimp: 1.7 | Add tags

7 min

In this video you will learn how to add tags.

15 MB To the text tutorial: Use tags effectively in Mailchimp

08 Open

Mailchimp: 1.8 | Connect tags and segments

2 min

In this video you will learn how to merge tags and segments.

5 MB To the text tutorial: Effective connection of tags and segments in Mailchimp

Create newsletter

4 Videos · 40 minutes

09 Open

Mailchimp: 2.1 | Creating Mailchimp newsletters, step by step

16 min

In this video you will learn how to create a newsletter.

52 MB

10 Open

Mailchimp: 2.2 | Add blocks to newsletter & create surveys in Mailchimp

16 min

In this video you will learn how to add a block to a newsletter.

47 MB To the text tutorial: Effective newsletter design with surveys in Mailchimp

11 Open

Mailchimp: 2.3 | Create plain text newsletter

3 min

In this video you will learn how to create plain text newsletters.

9 MB To the text tutorial: Create Plain-Text Newsletter with Mailchimp

12 Open

Mailchimp: 2.4 | Tracking options in Mailchimp newsletters

5 min

In this video you will learn more about tracking options for newsletters.

14 MB To the text tutorial: Comprehensive tracking options in Mailchimp

A/B Testing

5 Videos · 37 minutes

13 Open

Mailchimp: 3.1 | Create A/B test for subject lines - first step

6 min

In this video you will learn how A/B split testing works.

11 MB To the text tutorial: A/B test for subject lines in Mailchimp

14 Open

Mailchimp: 3.2 | Create A/B test for subject lines - second step

11 min

In this video you will learn how A/B split testing works. The second video on the topic.

41 MB

15 Open

Mailchimp: 3.3 | Create A/B test for names and email addresses

7 min

In this video you will learn how A/B split testing works for names and emails.

33 MB

16 Open

Mailchimp: 3.4 | A/B test for newsletter content

8 min

In this video you will learn how A/B split testing works for newsletter content.

23 MB To the text tutorial: Optimize newsletter content with A/B tests in Mailchimp

17 Open

Mailchimp: 3.5 | A/B test for the send time of newsletters

5 min

In this video you will learn how A/B split testing works for the send time of newsletters.

12 MB

Edit newsletter

5 Videos · 24 minutes

18 Open

Mailchimp: 4.1 | Edit and send newsletter template

8 min

In this video you will learn how to edit the newsletter template.

21 MB

19 Open

Mailchimp: 4.2 | View and edit campaigns

6 min

In this video you will learn how to view campaigns.

18 MB To the text tutorial: View and edit Mailchimp campaigns effectively

20 Open

Mailchimp: 4.3 | 5 tips for subject lines

3 min

This video gives you 5 tips for subject lines.

42 MB To the text tutorial: Five strategies for email subject lines in Mailchimp

21 Open

Mailchimp: 4.4 | 5 tips for newsletters

4 min

In this video you will learn 5 tips for newsletters.

37 MB To the text tutorial: Five creative tips for your newsletter

22 Open

Mailchimp: 4.5 | View campaign reports

3 min

In this video you will learn where you can view campaign reports.

13 MB To the text tutorial: Effectively view and analyze Mailchimp campaign reports

Customer Journeys

5 Videos · 50 minutes

23 Open

Mailchimp: 5.1 | Creating a customer journey, step by step

17 min

In this video you will learn how to create a customer journey.

52 MB

24 Open

Mailchimp: 5.2 | View and understand customer journey reports

10 min

In this video you will learn how to create customer journey reports.

22 MB To the text tutorial: Optimally utilize customer journey reports in Mailchimp

25 Open

Mailchimp: 5.3 | Customer journey tools explained in detail

14 min

In this video you will learn more about a variety of functions of the Customer Journey Tool.

59 MB To the text tutorial: Teaching on Mailchimp Customer Journey Tools: Instructions and Strategies

26 Open

Mailchimp: 5.4 | Triggers in a customer journey and filter functions

7 min

In this video you will learn more about triggers in a customer journey.

15 MB To the text tutorial: Optimize triggers in customer journey with Mailchimp

27 Open

Mailchimp: 5.5 | Settings for a customer journey

2 min

In this video you will learn more about the settings for the customer journey.

7 MB To the text tutorial: Optimize customer journey settings in Mailchimp

Mailchimp postcards

3 Videos · 15 minutes

28 Open

Mailchimp: 6.1 | Sending a postcard via Mailchimp, step by step

8 min

In this video you will learn how to send postcards with Mailchimp.

25 MB To the text tutorial: Sending postcards via Mailchimp – this is how it works

29 Open

Mailchimp: 6.2 | Recurring postcards and other types of Mailchimp postcards

3 min

In this video you will learn how to send recurring postcards.

7 MB To the text tutorial: Sending postcards made easy with Mailchimp

30 Open

Mailchimp: 6.3 | When is it worth sending postcards?

4 min

In this video you will learn whether postcards are worthwhile.

51 MB To the text tutorial: Postcard mailing with Mailchimp: Strategies for customer acquisition

Landing Pages

5 Videos · 33 minutes

31 Open

Mailchimp: 7.1 | Create simple landing Pages

7 min

In this video you will learn how to create a simple landing page with Mailchimp.

15 MB To the text tutorial: Create simple landing pages with Mailchimp

32 Open

Mailchimp: 7.2 | Create complex landing Pages

9 min

In this video you will learn how to create a complex landing page with Mailchimp.

23 MB

33 Open

Mailchimp: 7.3 | Edit embedded forms

7 min

In this video you will learn how to edit embedded forms.

34 MB

34 Open

Mailchimp: 7.4 | Create App Download Signup Form

7 min

In this video you will learn how to create an app download signup form.

30 MB

35 Open

Mailchimp: 7.5 | Receive payments with a landing page

3 min

In this video you will learn how to receive payments with a landing page.

9 MB To the text tutorial: Payment acceptance on your landing page - This is how it works

Create a website with Mailchimp

7 Videos · 35 minutes

36 Open

Mailchimp: 8.1 | Creating a website with Mailchimp, step by step

8 min

In this video you will learn how to create a website with Mailchimp.

33 MB To the text tutorial: Create website with Mailchimp

37 Open

Mailchimp: 8.2 | Add pages to website

3 min

In this video you will learn how to add pages to your website.

10 MB To the text tutorial: Add and design new pages in Mailchimp

38 Open

Mailchimp: 8.3 | Website Builder - Settings

4 min

In this video you will learn how Builder settings work.

16 MB To the text tutorial: Effective customization of websites in Mailchimp

39 Open

Mailchimp: 8.4 | Create an online store with Mailchimp

9 min

In this video you will learn how to create an online store with Mailchimp.

22 MB To the text tutorial: E-commerce with Mailchimp: Create a simple online shop

40 Open

Mailchimp: 8.5 | Sell services via a website

6 min

In this video you will learn how to sell services via a website.

16 MB

41 Open

Mailchimp: 8.6 | Edit page and settings

2 min

In this video you will learn how to edit the Mailchimp website.

8 MB To the text tutorial: Adapt website in Mailchimp

42 Open

Mailchimp: 8.7 | Add custom domains to Mailchimp

3 min

In this video you will learn how to add custom domains.

8 MB To the text tutorial: Add custom domains to Mailchimp

Content Studio

3 Videos · 8 minutes

43 Open

Mailchimp: 9.1 | Create content automatically, step by step

3 min

In this video you will learn how you can have Mailchimp create content for you automatically.

13 MB To the text tutorial: Automated content creation with Mailchimp in no time

44 Open

Mailchimp: 9.2 | Edit content in Mailchimp Content Studio

3 min

In this video you will learn how to edit content in Content Studio.

10 MB To the text tutorial: Effectively edit content in Mailchimp Content Studio

45 Open

Mailchimp: 9.3 | Tools in Content Studio

2 min

In this video, you will learn how to work with the tools in Content Studio.

7 MB To the text tutorial: Effectively use tools in Mailchimp's Content Studio

Custom E-Mail Funnel

6 Videos · 30 minutes

46 Open

Mailchimp: 10.1 | Simple email funnel

7 min

In this video, you will learn how to use a simple email funnel efficiently and set it up correctly.

13 MB To the text tutorial: Create an email funnel in Mailchimp

47 Open

Mailchimp: 10.2 | Lead-Funnel

6 min

In this video, you will learn how to use a lead funnel efficiently and set it up correctly.

10 MB To the text tutorial: How to set up a lead funnel with Mailchimp

48 Open

Mailchimp: 10.3 | Quiz-Funnel

5 min

In this video you will learn how to use a quiz funnel efficiently and set it up correctly.

8 MB To the text tutorial: Build Quiz Funnel effectively with Mailchimp

49 Open

Mailchimp: 10.4 | leave-behind-funnel

3 min

In this video, you will learn how to use a leave-behind tunnel efficiently and set it up correctly.

5 MB To the text tutorial: Successful establishment of a drop-off funnel

50 Open

Mailchimp: 10.5 | Continuous funnel

4 min

In this video, you will learn how to use a continuous funnel efficiently and set it up correctly.

7 MB To the text tutorial: Designing an optimal continuous email funnel

51 Open

Mailchimp: 10.6 | Lead magnet funnel

5 min

In this video, you will learn how to use lead magnet funnels efficiently and set them up correctly.

7 MB To the text tutorial: Create an effective lead magnet funnel with Mailchimp

Examples of use

Open gallery

How to do it with Mailchimp: Create newsletters & funnels, perform A/B tests and create landing Pages.
Open gallery

Learn how to design and manage your entire newsletter marketing with Mailchimp.

Details of the content

Save time and money in newsletter marketing with Mailchimp

Whether you're just getting started or starting out - whether you want to collect email addresses or manage your contact data using a different system: in this tutorial by trainer Leon Chaudhari, you'll see what Mailchimp can mean for your newsletter marketing and how the application works. At the end of the course, you will know whether Mailchimp is a sensible alternative for your newsletter marketing. You will be able to create newsletters, audiences and funnels in the software. You will also be able to create your own landing Pages and carry out A/B tests to optimize your newsletters.

For beginners: getting to know Mailchimp from the ground up

The Mailchimp tutorial lasts over five hours and starts with an introduction to Mailchimp so that even beginners can quickly find their way around the topic. You will learn how to import your email contacts into Mailchimp and add them to an audience. You will define individual segments and tags. And, of course, you'll get to the heart of Mailchimp: creating and editing newsletters . Basics that will quickly catapult you from the first step to skillful use of Mailchimp.

For those hungry for success: A/B tests, customer journeys and newsletter funnels

Because newsletter marketing is much more than just sending content to a series of recipients by email: learn how to use Mailchimp's features to increase the success of your campaigns.

For example, you can use A/B tests to find out whether your newsletter recipients respond more to one subject line or the other. Whether the newsletter at nine in the morning works better than the one at noon. Whether the same content is more successful with image A than with image B. You can find out how to easily create and evaluate these and other A/B tests in the tutorial.

You will also learn how to create different types of newsletter funnels so that your contacts are automatically sent a series of newsletters. You will also take a close look at the customer journey of your target group.

Grab the contacts: Landing Pages, websites, forms

No or few contacts yet? Then learn how to create landing pages, websites and forms with Mailchimp . You can use these to collect new email addresses via a lead magnet, for example. This will give you even more contacts that you can then write to via your newsletter.

As you can see, from A for A/B testing to Z for the "leave-behind funnel", this tutorial will show you how to manage your newsletter marketing with Mailchimp comprehensively and effectively . Take a look now and stay tuned!

Note

Licence: private and commercial Rights of use

Created with love by

Leon Chaudhari

Leon Chaudhari is the owner of several companies in the e-learning and creative sector, YouTuber, author, lecturer and owner of the MyTeachingHero platform. As a lecturer in digital marketing, entrepreneurship and automation, he helps entrepreneurs acquire more customers online. His marketing training courses in Facebook marketing and advertising, Google Ads, SEO, copywriting, Instagram marketing, YouTube marketing, SEA, LinkedIn marketing and advertising, TikTok marketing and ads, and Quora marketing have been attended by more than 100,000 students worldwide.

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