Language: German

Google Analytics 4 and Google Tag Manager (Tutorial): How to analyze your websites

Business, Marketing & Sales, Online Marketing & Business 65 Videos · 6.4 h Video training · English

by Tobias Becker

Do you want to optimize your websites, apps and marketing measures to boost your sales? Then you should know first: How well are your pages and campaigns currently performing? Learn how to work with Google Analytics 4 and Google Tag Manager and collect the relevant data and statistics in this 6-hour tutorial by trainer Tobias Becker. This will provide you with the basis for improving your websites, apps and online marketing!

Comprehensive video tutorial on Google Analytics 4 and Google Tag Manager
Understand how to use the analysis and tracking tools to collect data relevant to you
All important functions and parameters explained step by step
Use the tutorial as a starting point for optimizing your websites, apps and marketing
Over 6-hour practical tutorial by trainer Tobias Becker

Has anyone clicked? Seen your page? Scrolled down? Start the tutorial and learn how to perform valuable analyses with the Google Analytics and Tag Manager applications.

content

65 Videos, 383 minutes

Google Analytics 4: Introduction

6 Videos · 30 minutes

01 Open

Google Analytics tutorial: 1.1 | Introduction

In this video, I give a very brief introduction to this Google Analytics video course.

14 MB

02 Open free of charge

Google Analytics tutorial: 1.2 | What is Google Analytics? (incl. example)

In this video, I explain in detail what Google Analytics is.

56 MB

03 Open

Google Analytics tutorial: 1.3 | Why Google Analytics 4?

In this video, I explain why you should choose Google Analytics 4.

45 MB

04 Open

Google Analytics tutorial: 1.4 | Universal Analytics vs. Google Analytics 4

In this video I show you the difference between Universal Analytics and Google Analytics 4.

40 MB

05 Open

Google Analytics tutorial: 1.5 | Create Google account

In this video we create a Google account.

4 MB

06 Open

Google Analytics tutorial: 1.6 | Create a Google Analytics account

In this video we create a Google Analytics account.

23 MB

Google Analytics tutorial: 1.1 | Introduction

2 min Open

14 MB

Google Analytics tutorial: 1.2 | What is Google Analytics? (incl. example)

8 min Open

56 MB

Google Analytics tutorial: 1.3 | Why Google Analytics 4?

8 min Open

45 MB

Google Analytics tutorial: 1.4 | Universal Analytics vs. Google Analytics 4

5 min Open

40 MB

Google Analytics tutorial: 1.5 | Create Google account

2 min Open

4 MB

Google Analytics tutorial: 1.6 | Create a Google Analytics account

5 min Open

23 MB

Google Analytics 4: First Setup

3 Videos · 17 minutes

07 Open

Google Analytics tutorial: 2.1 | Linking the first data stream

In this video I show you how to connect a first data stream.

17 MB

08 Open

Google Analytics tutorial: 2.2 | The new data structure

In this video I explain the new data structure.

15 MB

09 Open

Google Analytics Tutorial: 2.3 | Enhanced Measurement Events and Features

In this video we discuss the Enhanced Measurement events and features.

28 MB

Google Analytics tutorial: 2.1 | Linking the first data stream

5 min Open

17 MB

Google Analytics tutorial: 2.2 | The new data structure

3 min Open

15 MB

Google Analytics Tutorial: 2.3 | Enhanced Measurement Events and Features

9 min Open

28 MB

Google Analytics 4: An Overview

3 Videos · 16 minutes

10 Open

Google Analytics tutorial: 3.1 | A first overview

In this video I give you an initial overview.

20 MB

11 Open

Google Analytics Tutorial: 3.2 | Google Analytics 4-Demo-Account

In this video, I'll show you how to use the Google Analytics 4 demo account.

26 MB

12 Open

Google Analytics tutorial: 3.3 | Account setup and user management

In this video I will show you how to set up an account and manage users.

24 MB

Google Analytics tutorial: 3.1 | A first overview

5 min Open

20 MB

Google Analytics Tutorial: 3.2 | Google Analytics 4-Demo-Account

5 min Open

26 MB

Google Analytics tutorial: 3.3 | Account setup and user management

6 min Open

24 MB

Google Analytics 4: Website linking

2 Videos · 18 minutes

13 Open

Google Analytics tutorial: 4.1 | Setup with Google Tag Manager

In this video we implement Google Analytics 4 on your website.

44 MB

14 Open

Google Analytics Tutorial: 4.2 | Event Tracking (GTM)

In this video I show you event tracking with Google Tag Manager.

31 MB

Google Analytics tutorial: 4.1 | Setup with Google Tag Manager

10 min Open

44 MB

Google Analytics Tutorial: 4.2 | Event Tracking (GTM)

8 min Open

31 MB

Google Analytics 4: Tag configuration

4 Videos · 14 minutes

15 Open

Google Analytics tutorial: 5.1 | Cross-domain tracking

In this video we talk about cross-domain tracking.

16 MB

16 Open

Google Analytics tutorial: 5.2 | Define internal IPs

This video is about defining internal IPs.

18 MB

17 Open

Google Analytics tutorial: 5.3 | List of unwanted links

In this video, we explain how to set up unwanted links.

10 MB

18 Open

Google Analytics tutorial: 5.4 | Configure session timeout

In this video we talk about the configuration of the session timeout.

9 MB

Google Analytics tutorial: 5.1 | Cross-domain tracking

4 min Open

16 MB

Google Analytics tutorial: 5.2 | Define internal IPs

5 min Open

18 MB

Google Analytics tutorial: 5.3 | List of unwanted links

2 min Open

10 MB

Google Analytics tutorial: 5.4 | Configure session timeout

3 min Open

9 MB

Google Analytics 4: Reports in detail

8 Videos · 69 minutes

19 Open

Google Analytics tutorial: 6.1 | Real-time report

In this video we talk about the report in real time.

51 MB

20 Open

Google Analytics tutorial: 6.2 | User overview

In this video, I explain what you need to know about the user overview.

12 MB

21 Open

Google Analytics Tutorial: 6.3 | Report Acquisition

In this video we talk about the Acquisition report.

58 MB

22 Open

Google Analytics Tutorial: 6.4 | Report Engagement

In this video we talk about the Engagement report.

60 MB

23 Open

Google Analytics tutorial: 6.5 | Monetization report

In this video we talk about the Monetization report.

58 MB

24 Open

Google Analytics tutorial: 6.6 | Binding

In this video we talk about the Bindings report.

25 MB

25 Open

Google Analytics tutorial: 6.7 | User report - demographic characteristics

In this video we talk about the user report.

47 MB

26 Open

Google Analytics tutorial: 6.8 | User report - technical data

In this video we talk about the user report.

25 MB

Google Analytics tutorial: 6.1 | Real-time report

9 min Open

51 MB

Google Analytics tutorial: 6.2 | User overview

3 min Open

12 MB

Google Analytics Tutorial: 6.3 | Report Acquisition

11 min Open

58 MB

Google Analytics Tutorial: 6.4 | Report Engagement

12 min Open

60 MB

Google Analytics tutorial: 6.5 | Monetization report

12 min Open

58 MB

Google Analytics tutorial: 6.6 | Binding

7 min Open

25 MB

Google Analytics tutorial: 6.7 | User report - demographic characteristics

9 min Open

47 MB

Google Analytics tutorial: 6.8 | User report - technical data

6 min Open

25 MB

Google Analytics 4: Tips & Tricks for the Reports

2 Videos · 11 minutes

27 Open

Google Analytics tutorial: 7.1 | Comparisons

In this video we discuss the comparisons.

38 MB

28 Open

Google Analytics tutorial: 7.2 | Secondary dimensions

In this video we talk about the secondary dimensions.

19 MB

Google Analytics tutorial: 7.1 | Comparisons

7 min Open

38 MB

Google Analytics tutorial: 7.2 | Secondary dimensions

4 min Open

19 MB

Google Analytics 4: Configure

4 Videos · 13 minutes

29 Open

Google Analytics tutorial: 8.1 | Create and change events

In this video we discuss the creation of events.

16 MB

30 Open

Google Analytics tutorial: 8.2 | Conversion

In this video we discuss conversions.

9 MB

31 Open

Google Analytics tutorial: 8.3 | Target groups (audiences)

In this video we discuss the target groups.

10 MB

32 Open

Google Analytics Tutorial: 8.4 | Custom Definition

In this video we discuss the custom definition.

7 MB

Google Analytics tutorial: 8.1 | Create and change events

4 min Open

16 MB

Google Analytics tutorial: 8.2 | Conversion

3 min Open

9 MB

Google Analytics tutorial: 8.3 | Target groups (audiences)

4 min Open

10 MB

Google Analytics Tutorial: 8.4 | Custom Definition

2 min Open

7 MB

Google Analytics 4: Explore

4 Videos · 20 minutes

33 Open

Google Analytics tutorial: 9.1 | Exploratory analysis

In this video I show you the explorative analysis.

32 MB

34 Open

Google Analytics tutorial: 9.2 | Segment overlaps

In this video I show you the segment overlap.

24 MB

35 Open

Google Analytics tutorial: 9.3 | Cohort analyses

In this video I show you the cohort analysis.

20 MB

36 Open

Google Analytics Tutorial: 9.4 | Customer Lifetime

In this video I show you the customer lifetime analysis.

18 MB

Google Analytics tutorial: 9.1 | Exploratory analysis

7 min Open

32 MB

Google Analytics tutorial: 9.2 | Segment overlaps

5 min Open

24 MB

Google Analytics tutorial: 9.3 | Cohort analyses

5 min Open

20 MB

Google Analytics Tutorial: 9.4 | Customer Lifetime

3 min Open

18 MB

Google Analytics 4: Advertising

1 Videos · 7 minutes

37 Open

Google Analytics tutorial: 10 | Conversion paths

In this video, I'll show you what you need to know about conversion paths.

45 MB

Google Analytics tutorial: 10 | Conversion paths

7 min Open

45 MB

Google Tag Manager: Introduction

3 Videos · 19 minutes

38 Open free of charge

Google Analytics tutorial: 11.1 | What is Google Tag Manager?

In this video, I'll introduce you to Google Tag Manager.

61 MB

39 Open

Google Analytics tutorial: 11.2 | Google Tag Manager vs. Google Analytics

In this video, we discuss the differences between Google Tag Manager and Google Analytics.

27 MB

40 Open

Google Analytics tutorial: 11.3 | Google Tag Manager: Create account

In this video we create a Google Tag Manager account.

21 MB

Google Analytics tutorial: 11.1 | What is Google Tag Manager?

9 min Open

61 MB

Google Analytics tutorial: 11.2 | Google Tag Manager vs. Google Analytics

4 min Open

27 MB

Google Analytics tutorial: 11.3 | Google Tag Manager: Create account

6 min Open

21 MB

Google Tag Manager: On your marks, get set, go!

4 Videos · 22 minutes

41 Open

Google Analytics tutorial: 12.1 | Account structure of the Tag Manager

In this video we discuss the account structure of the Tag Manager.

17 MB

42 Open

Google Analytics tutorial: 12.2 | A first overview

In this video I give you an initial overview of the Tag Manager.

26 MB

43 Open

Google Analytics tutorial: 12.3 | Advantages of the Google Tag Manager

In this video we discuss the advantages.

22 MB

44 Open

Google Analytics tutorial: 12.4 | Settings in the administration area

In this video we discuss the administration area.

21 MB

Google Analytics tutorial: 12.1 | Account structure of the Tag Manager

4 min Open

17 MB

Google Analytics tutorial: 12.2 | A first overview

7 min Open

26 MB

Google Analytics tutorial: 12.3 | Advantages of the Google Tag Manager

4 min Open

22 MB

Google Analytics tutorial: 12.4 | Settings in the administration area

7 min Open

21 MB

Google Tag Manager: The most important terms

4 Videos · 21 minutes

45 Open

Google Analytics tutorial: 13.1 | Questions that need to be answered

In this video, we discuss the basic questions that need to be answered.

11 MB

46 Open

Google Analytics tutorial: 13.2 | Tags, triggers and variables - theory

In this video we discuss tags, triggers and variables in theory.

48 MB

47 Open

Google Analytics tutorial: 13.3 | Tags, triggers and variables - practice

In this video, we discuss tags, triggers and variables in practice.

22 MB

48 Open

Google Analytics tutorial: 13.4 | Publish container

In this video I show you how to publish a container.

13 MB

Google Analytics tutorial: 13.1 | Questions that need to be answered

5 min Open

11 MB

Google Analytics tutorial: 13.2 | Tags, triggers and variables - theory

8 min Open

48 MB

Google Analytics tutorial: 13.3 | Tags, triggers and variables - practice

5 min Open

22 MB

Google Analytics tutorial: 13.4 | Publish container

3 min Open

13 MB

Google Tag Manager: Tags

3 Videos · 15 minutes

49 Open

Google Analytics tutorial: 14.1 | Overview of the tags

In this video I give you an overview of the tags.

17 MB

50 Open

Google Analytics tutorial: 14.2 | Integrating GTM into WordPress (with plug-in)

In this video, we discuss how to integrate Google Tag Manager into WordPress.

25 MB

51 Open

Google Analytics tutorial: 14.3 | Integrate GTM into Google Analytics

In this video, we discuss how to integrate Google Tag Manager into Google Analytics.

19 MB

Google Analytics tutorial: 14.1 | Overview of the tags

5 min Open

17 MB

Google Analytics tutorial: 14.2 | Integrating GTM into WordPress (with plug-in)

5 min Open

25 MB

Google Analytics tutorial: 14.3 | Integrate GTM into Google Analytics

5 min Open

19 MB

Google Tag Manager: Trigger

3 Videos · 13 minutes

52 Open

Google Analytics tutorial: 15.1 | Overview of triggers

In this video I give you an overview of the triggers.

14 MB

53 Open

Google Analytics tutorial: 15.2 | Set up trigger - all clicks

In this video we set up a trigger.

13 MB

54 Open

Google Analytics tutorial: 15.3 | Set up trigger - specific page view

In this video, we set up another trigger.

15 MB

Google Analytics tutorial: 15.1 | Overview of triggers

5 min Open

14 MB

Google Analytics tutorial: 15.2 | Set up trigger - all clicks

4 min Open

13 MB

Google Analytics tutorial: 15.3 | Set up trigger - specific page view

4 min Open

15 MB

Google Tag Manager: variables

2 Videos · 9 minutes

55 Open

Google Analytics tutorial: 16.1 | Overview of variables

In this video I give you an overview of the variables.

21 MB

56 Open

Google Analytics tutorial: 16.2 | Set constant value

In this video, we define a constant as a variable.

12 MB

Google Analytics tutorial: 16.1 | Overview of variables

5 min Open

21 MB

Google Analytics tutorial: 16.2 | Set constant value

4 min Open

12 MB

Google Tag Manager: Practical knowledge in detail

3 Videos · 34 minutes

57 Open

Google Analytics tutorial: 17.1 | Telephone number tracking

In this video we create a phone number tracking.

43 MB

58 Open

Google Analytics tutorial: 17.2 | Outbound link tracking

In this video we create an outbound link tracking.

54 MB

59 Open

Google Analytics tutorial: 17.3 | Contact form tracking (Contact Form)

In this video we create a contact form tracking.

40 MB

Google Analytics tutorial: 17.1 | Telephone number tracking

11 min Open

43 MB

Google Analytics tutorial: 17.2 | Outbound link tracking

13 min Open

54 MB

Google Analytics tutorial: 17.3 | Contact form tracking (Contact Form)

10 min Open

40 MB

Google Tag Manager: Practical knowledge for advanced users

2 Videos · 18 minutes

60 Open

Google Analytics tutorial: 18.1 | Download tracking (sample PDF)

In this video we create a download tracking.

37 MB

61 Open

Google Analytics tutorial: 18.2 | Scroll tracking

In this video we create a scroll tracking.

42 MB

Google Analytics tutorial: 18.1 | Download tracking (sample PDF)

10 min Open

37 MB

Google Analytics tutorial: 18.2 | Scroll tracking

8 min Open

42 MB

Google Tag Manager: Further information

3 Videos · 17 minutes

62 Open

Google Analytics tutorial: 19.1 | Add Facebook tag (via custom HTML tag)

In this video, we link the Facebook pixel with Google Tag Manager.

13 MB

63 Open

Google Analytics tutorial: 19.2 | The preview mode

In this video we discuss the preview mode.

28 MB

64 Open

Google Analytics tutorial: 19.3 | Folder structures

In this video I explain the folder structure.

12 MB

Google Analytics tutorial: 19.1 | Add Facebook tag (via custom HTML tag)

3 min Open

13 MB

Google Analytics tutorial: 19.2 | The preview mode

9 min Open

28 MB

Google Analytics tutorial: 19.3 | Folder structures

5 min Open

12 MB

Graduation

1 Videos · 2 minutes

65 Open

Google Analytics Tutorial: 20 | Conclusion

I would like to say goodbye to you in this video.

12 MB

Google Analytics Tutorial: 20 | Conclusion

2 min Open

12 MB

Examples of use

Open gallery

Learn how to draw data from Google Analytics 4 to optimize your website.
Open gallery

Use Google Tag Manager to manage your tags.

Details of the content

Google Analytics 4 - the starting signal for online optimization!
Optimization comes before sales growth - and analysis before optimization. If you offer services or products online on a website or via an app, you need to find out: How are things going at the moment? How many page visits do you have? Where do people come from? How long do they stay? What are they doing? And much more ...
Google Analytics 4 gives you insight into exactly this kind of data and statistics . In this tutorial, you will therefore learn all the important basics for getting started with the application. On the other hand, you will delve deep into the numerous analysis tools of Google Analytics 4.
Whether you want to output reports on your users' demographic data or monetization, display parameters such as conversion or perform cohort analyses - your trainer Tobias Becker will show you how to set all this up, and always in such a way that you understand how the analyses work.

Google Tag Manager - how tags, triggers and variables work

Another building block for boosting your online success is Google Tag Manager. This allows you to manage your tags without having to make tedious changes to your pages again and again. Instead, you just embed the Google Tag Manager source code once and then edit and manage your tags via the Manager's user interface.

Sounds complicated? Don't worry: in the tutorial, your trainer will guide you step by step from logging in to Google Tag Manager to becoming an experienced user. You will learn all the important terms and how to use tags, triggers and variables. At the end of the course, you will be able to manage the tracking of phone numbers, contact forms and downloads via Google Tag Manager , for example.

Feelings are good. Data is better: get it with Google Analytics 4

Do you run a blog, are you responsible for a company website or an online store? Are you looking for a database to evaluate your online projects and improve them on this basis? Would you like to know whether the user experience you have designed is really working for your users? It's high time you started analyzing!

Whether you're a marketing or content manager - whether you're self-employed or want to make a profit: learn how to extract exactly the information you need to answer your questions from Google Analytics 4 with this 6+ hour tutorial from trainer Tobias Becker. The perfect start for all your future site optimizations!

Note

Licence: private and commercial Rights of use

Created with love by

Tobias Becker

My name is Tobias Becker. I am a student from Vienna and pass on my knowledge about entrepreneurship, social media marketing and investing as a video course lecturer. I work full-time in the online marketing sector and study business administration with a focus on finance and digital marketing in Vienna. I also run a YouTube channel about shares and show people how they can make their money work for them successfully.

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