Language: German

Google Analytics 4 and Google Tag Manager (Tutorial): How to analyze your websites

Business, Marketing & Sales, Online Marketing & Business · 65 Videos · 6.4 h Video training · German

by Tobias Becker

Do you want to optimize your websites, apps and marketing measures to boost your sales? Then you should know first: How well are your pages and campaigns currently performing? Learn how to work with Google Analytics 4 and Google Tag Manager and collect the relevant data and statistics in this 6-hour tutorial by trainer Tobias Becker. This will provide you with the basis for improving your websites, apps and online marketing!

Comprehensive video tutorial on Google Analytics 4 and Google Tag Manager
Understand how to use the analysis and tracking tools to collect data relevant to you
All important functions and parameters explained step by step
Use the tutorial as a starting point for optimizing your websites, apps and marketing
Over 6-hour practical tutorial by trainer Tobias Becker

Has anyone clicked? Seen your page? Scrolled down? Start the tutorial and learn how to perform valuable analyses with the Google Analytics and Tag Manager applications.

content

65 Videos, 383 minutes

Google Analytics 4: Introduction

6 Videos · 30 minutes

01 Open

Google Analytics tutorial: 1.1 | Introduction

2 min

In this video, I give a very brief introduction to this Google Analytics video course.

14 MB To the text tutorial: Introduction to Google Analytics for beginners

02 Open free of charge

Google Analytics tutorial: 1.2 | What is Google Analytics? (incl. example)

8 min

In this video, I explain in detail what Google Analytics is.

56 MB To the text tutorial: Google Analytics: Deepen your knowledge and improve your tracking

03 Open

Google Analytics tutorial: 1.3 | Why Google Analytics 4?

8 min

In this video, I explain why you should choose Google Analytics 4.

45 MB To the text tutorial: Switching to Google Analytics 4: How to optimize your tracking

04 Open

Google Analytics tutorial: 1.4 | Universal Analytics vs. Google Analytics 4

5 min

In this video I show you the difference between Universal Analytics and Google Analytics 4.

40 MB To the text tutorial: Google Analytics 4 compared to Universal Analytics

05 Open

Google Analytics tutorial: 1.5 | Create Google account

2 min

In this video we create a Google account.

4 MB To the text tutorial: Create a Google account - A precise guide for beginners

06 Open

Google Analytics tutorial: 1.6 | Create a Google Analytics account

5 min

In this video we create a Google Analytics account.

23 MB To the text tutorial: Set up a Google Analytics 4 account

Google Analytics 4: First Setup

3 Videos · 17 minutes

07 Open

Google Analytics tutorial: 2.1 | Linking the first data stream

5 min

In this video I show you how to connect a first data stream.

17 MB To the text tutorial: Link data streams in Google Analytics 4

08 Open

Google Analytics tutorial: 2.2 | The new data structure

3 min

In this video I explain the new data structure.

15 MB To the text tutorial: User properties and events in Google Analytics 4

09 Open

Google Analytics Tutorial: 2.3 | Enhanced Measurement Events and Features

9 min

In this video we discuss the Enhanced Measurement events and features.

28 MB To the text tutorial: Improved user analysis in Google Analytics 4

Google Analytics 4: An Overview

3 Videos · 16 minutes

10 Open

Google Analytics tutorial: 3.1 | A first overview

5 min

In this video I give you an initial overview.

20 MB To the text tutorial: Google Analytics 4: User interface and first steps

11 Open

Google Analytics Tutorial: 3.2 | Google Analytics 4-Demo-Account

5 min

In this video, I'll show you how to use the Google Analytics 4 demo account.

26 MB To the text tutorial: Google Analytics 4 Tutorial: Using the demo account

12 Open

Google Analytics tutorial: 3.3 | Account setup and user management

6 min

In this video I will show you how to set up an account and manage users.

24 MB To the text tutorial: Manage Google Analytics account and users

Google Analytics 4: Website linking

2 Videos · 18 minutes

13 Open

Google Analytics tutorial: 4.1 | Setup with Google Tag Manager

10 min

In this video we implement Google Analytics 4 on your website.

44 MB To the text tutorial: Set up Google Analytics 4 effectively with Google Tag Manager

14 Open

Google Analytics Tutorial: 4.2 | Event Tracking (GTM)

8 min

In this video I show you event tracking with Google Tag Manager.

31 MB To the text tutorial: Set up event tracking with Google Tag Manager

Google Analytics 4: Tag configuration

4 Videos · 14 minutes

15 Open

Google Analytics tutorial: 5.1 | Cross-domain tracking

4 min

In this video we talk about cross-domain tracking.

16 MB To the text tutorial: Cross-Domain-Tracking in Google Analytics

16 Open

Google Analytics tutorial: 5.2 | Define internal IPs

5 min

This video is about defining internal IPs.

18 MB To the text tutorial: Define internal IPs correctly in Google Analytics

17 Open

Google Analytics tutorial: 5.3 | List of unwanted links

2 min

In this video, we explain how to set up unwanted links.

10 MB To the text tutorial: Set up unwanted referrals in Google Analytics

18 Open

Google Analytics tutorial: 5.4 | Configure session timeout

3 min

In this video we talk about the configuration of the session timeout.

9 MB To the text tutorial: Configuration of the session timeout in Google Analytics

Google Analytics 4: Reports in detail

8 Videos · 69 minutes

19 Open

Google Analytics tutorial: 6.1 | Real-time report

9 min

In this video we talk about the report in real time.

51 MB To the text tutorial: Successfully utilize real-time reporting in Google Analytics

20 Open

Google Analytics tutorial: 6.2 | User overview

3 min

In this video, I explain what you need to know about the user overview.

12 MB To the text tutorial: Analyzing user interactions in real-time with Google Analytics

21 Open

Google Analytics Tutorial: 6.3 | Report Acquisition

11 min

In this video we talk about the Acquisition report.

58 MB To the text tutorial: Optimally utilize the acquisition report in Google Analytics

22 Open

Google Analytics Tutorial: 6.4 | Report Engagement

12 min

In this video we talk about the Engagement report.

60 MB To the text tutorial: Analyzing engagement report in Google Analytics

23 Open

Google Analytics tutorial: 6.5 | Monetization report

12 min

In this video we talk about the Monetization report.

58 MB To the text tutorial: Effectively utilize the monetization report in Google Analytics

24 Open

Google Analytics tutorial: 6.6 | Binding

7 min

In this video we talk about the Bindings report.

25 MB To the text tutorial: Analyzing user engagement - A guide for Google Analytics

25 Open

Google Analytics tutorial: 6.7 | User report - demographic characteristics

9 min

In this video we talk about the user report.

47 MB To the text tutorial: Analysis of demographic characteristics in Google Analytics

26 Open

Google Analytics tutorial: 6.8 | User report - technical data

6 min

In this video we talk about the user report.

25 MB To the text tutorial: User report in Google Analytics

Google Analytics 4: Tips & Tricks for the Reports

2 Videos · 11 minutes

27 Open

Google Analytics tutorial: 7.1 | Comparisons

7 min

In this video we discuss the comparisons.

38 MB To the text tutorial: Ultimate guide to Google Analytics comparisons

28 Open

Google Analytics tutorial: 7.2 | Secondary dimensions

4 min

In this video we talk about the secondary dimensions.

19 MB To the text tutorial: Properly utilize secondary dimensions in Google Analytics

Google Analytics 4: Configure

4 Videos · 13 minutes

29 Open

Google Analytics tutorial: 8.1 | Create and change events

4 min

In this video we discuss the creation of events.

16 MB To the text tutorial: Events in Google Analytics 4 - Custom Tracking Events

30 Open

Google Analytics tutorial: 8.2 | Conversion

3 min

In this video we discuss conversions.

9 MB To the text tutorial: Set up conversions successfully in Google Analytics 4

31 Open

Google Analytics tutorial: 8.3 | Target groups (audiences)

4 min

In this video we discuss the target groups.

10 MB To the text tutorial: Create efficient target groups in Google Analytics

32 Open

Google Analytics Tutorial: 8.4 | Custom Definition

2 min

In this video we discuss the custom definition.

7 MB To the text tutorial: Create and utilize custom definitions in Google Analytics

Google Analytics 4: Explore

4 Videos · 20 minutes

33 Open

Google Analytics tutorial: 9.1 | Exploratory analysis

7 min

In this video I show you the explorative analysis.

32 MB To the text tutorial: Effective exploratory data analysis in Google Analytics

34 Open

Google Analytics tutorial: 9.2 | Segment overlaps

5 min

In this video I show you the segment overlap.

24 MB To the text tutorial: Use segment overlaps safely in Google Analytics

35 Open

Google Analytics tutorial: 9.3 | Cohort analyses

5 min

In this video I show you the cohort analysis.

20 MB To the text tutorial: Cohort analysis in Google Analytics - Recognize user behavior

36 Open

Google Analytics Tutorial: 9.4 | Customer Lifetime

3 min

In this video I show you the customer lifetime analysis.

18 MB To the text tutorial: Customer Lifetime Analysis in Google Analytics made easy

Google Analytics 4: Advertising

1 Video · 7 minutes

37 Open

Google Analytics tutorial: 10 | Conversion paths

7 min

In this video, I'll show you what you need to know about conversion paths.

45 MB To the text tutorial: Understanding and optimizing conversion paths in Google Analytics

Google Tag Manager: Introduction

3 Videos · 19 minutes

38 Open free of charge

Google Analytics tutorial: 11.1 | What is Google Tag Manager?

9 min

In this video, I'll introduce you to Google Tag Manager.

61 MB To the text tutorial: Introduction to Google Tag Manager for effective tracking

39 Open

Google Analytics tutorial: 11.2 | Google Tag Manager vs. Google Analytics

4 min

In this video, we discuss the differences between Google Tag Manager and Google Analytics.

27 MB To the text tutorial: Google Tag Manager and Google Analytics compared

40 Open

Google Analytics tutorial: 11.3 | Google Tag Manager: Create account

6 min

In this video we create a Google Tag Manager account.

21 MB To the text tutorial: Create and configure Google Tag Manager account

Google Tag Manager: On your marks, get set, go!

4 Videos · 22 minutes

41 Open

Google Analytics tutorial: 12.1 | Account structure of the Tag Manager

4 min

In this video we discuss the account structure of the Tag Manager.

17 MB To the text tutorial: Google Tag Manager: Understand the account structure

42 Open

Google Analytics tutorial: 12.2 | A first overview

7 min

In this video I give you an initial overview of the Tag Manager.

26 MB To the text tutorial: Google Tag Manager: A First Overview

43 Open

Google Analytics tutorial: 12.3 | Advantages of the Google Tag Manager

4 min

In this video we discuss the advantages.

22 MB To the text tutorial: Google Tag Manager: Benefits and easy implementation

44 Open

Google Analytics tutorial: 12.4 | Settings in the administration area

7 min

In this video we discuss the administration area.

21 MB To the text tutorial: Effective user management in Google Analytics

Google Tag Manager: The most important terms

4 Videos · 21 minutes

45 Open

Google Analytics tutorial: 13.1 | Questions that need to be answered

5 min

In this video, we discuss the basic questions that need to be answered.

11 MB To the text tutorial: Using Google Tag Manager efficiently – Guide for beginners

46 Open

Google Analytics tutorial: 13.2 | Tags, triggers and variables - theory

8 min

In this video we discuss tags, triggers and variables in theory.

48 MB To the text tutorial: Understanding Google Tag Manager: Tags, Triggers, and Variables explained

47 Open

Google Analytics tutorial: 13.3 | Tags, triggers and variables - practice

5 min

In this video, we discuss tags, triggers and variables in practice.

22 MB To the text tutorial: Google Analytics: Guide to Tags, Triggers, and Variables

48 Open

Google Analytics tutorial: 13.4 | Publish container

3 min

In this video I show you how to publish a container.

13 MB To the text tutorial: Publish Google Tag Container

Google Tag Manager: Tags

3 Videos · 15 minutes

49 Open

Google Analytics tutorial: 14.1 | Overview of the tags

5 min

In this video I give you an overview of the tags.

17 MB To the text tutorial: Comprehensive guide to Google Analytics tags

50 Open

Google Analytics tutorial: 14.2 | Integrating GTM into WordPress (with plug-in)

5 min

In this video, we discuss how to integrate Google Tag Manager into WordPress.

25 MB To the text tutorial: Integrate Google Tag Manager efficiently in WordPress

51 Open

Google Analytics tutorial: 14.3 | Integrate GTM into Google Analytics

5 min

In this video, we discuss how to integrate Google Tag Manager into Google Analytics.

19 MB To the text tutorial: Link Google Tag Manager with Google Analytics

Google Tag Manager: Trigger

3 Videos · 13 minutes

52 Open

Google Analytics tutorial: 15.1 | Overview of triggers

5 min

In this video I give you an overview of the triggers.

14 MB To the text tutorial: Optimally utilize triggers in Google Analytics

53 Open

Google Analytics tutorial: 15.2 | Set up trigger - all clicks

4 min

In this video we set up a trigger.

13 MB To the text tutorial: Set up click triggers in Google Analytics for tracking

54 Open

Google Analytics tutorial: 15.3 | Set up trigger - specific page view

4 min

In this video, we set up another trigger.

15 MB To the text tutorial: Set up effective triggers for pageviews in Google Tag Manager

Google Tag Manager: variables

2 Videos · 9 minutes

55 Open

Google Analytics tutorial: 16.1 | Overview of variables

5 min

In this video I give you an overview of the variables.

21 MB To the text tutorial: Optimizing your website with Google Analytics variables

56 Open

Google Analytics tutorial: 16.2 | Set constant value

4 min

In this video, we define a constant as a variable.

12 MB To the text tutorial: Google Analytics: Guide to creating constant values

Google Tag Manager: Practical knowledge in detail

3 Videos · 34 minutes

57 Open

Google Analytics tutorial: 17.1 | Telephone number tracking

11 min

In this video we create a phone number tracking.

43 MB

58 Open

Google Analytics tutorial: 17.2 | Outbound link tracking

13 min

In this video we create an outbound link tracking.

54 MB To the text tutorial: Track external links efficiently in Google Analytics

59 Open

Google Analytics tutorial: 17.3 | Contact form tracking (Contact Form)

10 min

In this video we create a contact form tracking.

40 MB To the text tutorial: Effective tracking for contact forms with Google Analytics

Google Tag Manager: Practical knowledge for advanced users

2 Videos · 18 minutes

60 Open

Google Analytics tutorial: 18.1 | Download tracking (sample PDF)

10 min

In this video we create a download tracking.

37 MB To the text tutorial: Set up PDF download tracking in Google Analytics

61 Open

Google Analytics tutorial: 18.2 | Scroll tracking

8 min

In this video we create a scroll tracking.

42 MB To the text tutorial: Scroll tracking with Google Analytics - This is how you set it up

Google Tag Manager: Further information

3 Videos · 17 minutes

62 Open

Google Analytics tutorial: 19.1 | Add Facebook tag (via custom HTML tag)

3 min

In this video, we link the Facebook pixel with Google Tag Manager.

13 MB To the text tutorial: Add Facebook Pixel: Google Tag Manager

63 Open

Google Analytics tutorial: 19.2 | The preview mode

9 min

In this video we discuss the preview mode.

28 MB To the text tutorial: Preview mode in Google Analytics - Test and implement optimally

64 Open

Google Analytics tutorial: 19.3 | Folder structures

5 min

In this video I explain the folder structure.

12 MB To the text tutorial: Create an optimal folder structure in Google Analytics

Graduation

1 Video · 2 minutes

65 Open

Google Analytics Tutorial: 20 | Conclusion

2 min

I would like to say goodbye to you in this video.

12 MB To the text tutorial: Completion Google Analytics Tutorial: Next Steps

Examples of use

Open gallery

Learn how to draw data from Google Analytics 4 to optimize your website.
Open gallery

Use Google Tag Manager to manage your tags.

Details of the content

Google Analytics 4 - the starting signal for online optimization!

Optimization comes before sales growth - and analysis before optimization. If you offer services or products online on a website or via an app, you need to find out: How are things going at the moment? How many page visits do you have? Where do people come from? How long do they stay? What are they doing? And much more ...

Google Analytics 4 gives you insight into exactly this kind of data and statistics . In this tutorial, you will therefore learn all the important basics for getting started with the application. On the other hand, you will delve deep into the numerous analysis tools of Google Analytics 4.

Whether you want to output reports on your users' demographic data or monetization, display parameters such as conversion or perform cohort analyses - your trainer Tobias Becker will show you how to set all this up, and always in such a way that you understand how the analyses work.

Google Tag Manager - how tags, triggers and variables work

Another building block for boosting your online success is Google Tag Manager. This allows you to manage your tags without having to make tedious changes to your pages again and again. Instead, you just embed the Google Tag Manager source code once and then edit and manage your tags via the Manager's user interface.

Sounds complicated? Don't worry: in the tutorial, your trainer will guide you step by step from logging in to Google Tag Manager to becoming an experienced user. You will learn all the important terms and how to use tags, triggers and variables. At the end of the course, you will be able to manage the tracking of phone numbers, contact forms and downloads via Google Tag Manager , for example.

Feelings are good. Data is better: get it with Google Analytics 4

Do you run a blog, are you responsible for a company website or an online store? Are you looking for a database to evaluate your online projects and improve them on this basis? Would you like to know whether the user experience you have designed is really working for your users? It's high time you started analyzing!

Whether you're a marketing or content manager - whether you're self-employed or want to make a profit: learn how to extract exactly the information you need to answer your questions from Google Analytics 4 with this 6+ hour tutorial from trainer Tobias Becker. The perfect start for all your future site optimizations!

Note

Licence: private and commercial Rights of use

Created with love by

Tobias Becker

My name is Tobias Becker. I am a student from Vienna and pass on my knowledge about entrepreneurship, social media marketing and investing as a video course lecturer. I work full-time in the online marketing sector and study business administration with a focus on finance and digital marketing in Vienna. I also run a YouTube channel about shares and show people how they can make their money work for them successfully.

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