You are fascinated by automotive photography, but you wonder where to get the vehicles for your first projects? There are a variety of ways to get interesting cars that help you expand your portfolio and improve your skills. This guide provides valuable tips for starting with your own vehicle as well as cars from friends, acquaintances or even dealerships.
Key insights
- Start with your own vehicle.
- Ask around your network for special vehicles.
- Use car rental services for exciting shoots.
- Reach out to dealerships.
Step-by-Step Guide
Step 1: Start with your own vehicle
The simplest and most obvious vehicle you can start with is your own car. It is available to you at any time and gives you the opportunity to take photos in spontaneous situations, such as during an impressive sunrise. You can simply throw the camera in the car and, as soon as the opportunity arises, pull over and take some shots. This way you gain valuable experience and can practice directly on your own car.
Step 2: Leverage the trust of friends and acquaintances
You've already done several shoots with your own car and want some variety? Ask in your circle of friends and acquaintances about any special vehicles. Maybe an uncle has a Porsche or a friend has a stylish vintage convertible. Contact these people and ask if you can do a shoot with their vehicle. Most of the time, no one will say "no." The personal connection and trust with these cars also help you to create authentic and beautiful images.

Step 3: Use car rental services
Another effective option is using car rental services. I also have personal experience here. I once rented a convertible for a long weekend. This method allows you to use not only an attractive vehicle but also an impressive setting, for example in the mountains. When photographing in an interesting landscape, you have the opportunity to gain a completely new perspective and a fresh background for your shoot.
Step 4: Create a portfolio
Once you have taken some good shots with your own car and those of friends, and possibly gained experience from a rental, you are ready to build a portfolio. This step is important because you need to show potential partners that you do good work. With a selection of about ten of your best images on your tablet, you can approach dealerships.
Step 5: Build contacts with dealerships
Visit dealerships and introduce yourself. Be direct and open with the salespeople and ask if you can borrow a vehicle for a few days. Make it clear that in return you will create high-quality images for their social media channels. Keep in mind that many dealerships are always looking for fresh content. Not all will agree at first, but be persistent and don’t get discouraged. Eventually, you will find someone who will provide you with a car.
Step 6: Further cooperation
When you have taken your first shots and they have really turned out well, go back to the dealership to present your images. Ask them if they are interested in cooperation again. Let them know that you would like to work for them in the future as well. With good work, you will get your foot in the door and may soon be paid for your images.
Summary – Getting started in automotive photography: How to find your ideal photo subject
By combining these approaches, you can quickly get access to interesting vehicles and improve your skills in automotive photography. Start with your own vehicle and work your way up from friends to collaborations with dealerships. Stick with it and you will see success quickly.
Frequently Asked Questions
How do I find my first vehicle for a shoot?Start with your own vehicle before asking friends and acquaintances.
Can I rent cars from rental companies?Yes, this is an excellent way to get interesting cars.
How should I approach dealerships?Be direct and friendly, have your portfolio with you and ask about collaborations.
When can I start getting paid for my images?If you deliver high-quality work, it won’t be long before you receive your first paid assignments.