Instagram: Business Account vs. Private Account - what you need to know

The path to more followers and successful branding on Instagraminevitably leads to the decision of what type of accountyou want to run. Whether you have prior experience or are new to the world of Instagram, the question of a privateor a businessaccount is central to using the platform. Which model fits better with your goals? Below, I will discuss the advantages and disadvantages of both account types and explain how you can optimally adjust your account to get the most out of the platform.

Key Insights

Switching to a business account offers numerous advantages: access to insights, the ability to run ads, add a category, and use a contact button. These features are crucial for your growth and monetization. A private account, on the other hand, offers fewer interaction possibilities and statistical analyses that are important for branding.

Step-by-Step Guide

1. Choosing a Business Account

If you want to earn money on Instagram, switching to a business account is necessary. Consider what goals you want to pursue with your Instagram profile. Do you want to sell products or offer services? A business account supports you in increasing your reach and interactions.

2. Converting the Account

To convert your Instagram account to a business account, open the app and go to your profile. Click on the menu icon (three lines) in the upper right corner and open the settings. Here you will find the option to convert your account to a business account. If you already have a business account, you can also switch back to a personal account, although this is not recommended.

3. Utilizing Insights

A key advantage of a business account is the insights. After the switch, detailed analyses will be available to you after about a day. These insights show you how many views your profile has, how many likes and comments your posts receive, and how the interactions are composed. It is important to evaluate these to understand the impact of your posts.

4. Running Ads

With a business account, you can run targeted ads on Instagram. This is a feature that you cannot use with a private account. If you plan to market products or offer services, the advertising feature will be essential to reach your target audience effectively.

5. Categorizing Your Account

Another advantage of a business account is the ability to set a category for your profile. Whether you are an entrepreneur, blogger, or artist – you can choose your category so that your profile is more easily found when users search for specific topics. This increases your visibility on the platform.

6. Contact Options

With a business account, you get a contact button that makes it easier for users to reach out to you. This is particularly useful if you want to collaborate with companies or offer services. A simple way for interested parties to contact you can increase your chances of collaborations.

7. Utilizing the Swipe-Up Feature

If you have more than 10,000 followers, you can use the swipe-up feature in your stories. This allows you to insert links that users can directly access by swiping up. This can help you drive traffic to your website or store, thus increasing your monetization opportunities.

Summary – Instagram Account: Private or Business?

The choice between a private or business account on Instagram has significant implications for your success on the platform. A business account offers extensive features that help you reach your target audience and strengthen your brand. By utilizing insights, the advertising option, and categorizing your profile, you are better positioned to monetize your account. Switching to a business account is a crucial step in fully leveraging the potential of your Instagram presence.