The choice of the right media is a decisive factor for the success of your Instagram account. To gain more followers, you should think about the different media that Instagram offers. This applies to both photos and videos. In this guide, you will learn how to choose the media that is suitable for you and what you should consider.
Main insights
- Instagram primarily supports images and videos.
- Consider which medium suits you best.
- Pay attention to a good mix of images and videos for your target audience.
- Quality and style of your content are crucial for engagement and followers.
Step-by-step guide
Accessing media
When you think about the media you want to use for your Instagram account, you must first understand that Instagram offers two main media types: images and videos. There are different ways to publish videos. You can post 60-second videos in your feed or use multiple 15-second videos in your stories. Additionally, Instagram offers IGTV, where you can upload longer videos of up to 10 minutes.
Choosing the medium
What are the media you would prefer? You have the option of using videos, photos, or even audio, but the latter requires a video in which your audio file is presented. Essentially, it's important to ask yourself: Do you prefer more videos or images? Even though Instagram is BASICALLY an image network, a mix of both media is a great strategy to engage your target audience.
The mix is key
To adequately serve your target audience, it is advisable to present both images and videos in a balanced mix. This way, you can produce the content that your followers love, prompting them to engage with your content, like, comment, and share it. It is important to keep in mind what formats you actually want to work with.
Your favorite medium
Think about what you enjoy the most. If you enjoy filming videos, it might become challenging to edit and cut longer videos. On the other hand, if you love short formats (e.g., 60-second videos), this is a good way to regularly present your content in your feed.
Focusing on photography
If you have a preference for photos, then you should clarify what style and type of images you want to showcase. Consider the visual content that provides value to your followers and encourages them to follow you and appreciate your content.
Style and quality
Quality is crucial. Plan your content so that it is unique and gives your Instagram profile a distinctive face. Think about what type of images and videos best convey your message. The more thoughtful and creative you are, the more likely you are to spark your followers' interest.
Summary – Instagram tutorial: Choosing the media for more followers
The decision of which media you want to use on Instagram has a direct impact on your engagement and the acquisition of new followers. Focus on the medium that suits you and pay attention to balanced and high-quality content.
Frequently Asked Questions
How many types of videos can I use on Instagram?You can use 60-second videos in your feed, multiple 15-second videos in stories, and up to 10-minute videos on IGTV.
Should I focus on just one type of medium?It is advisable to use a mix of images and videos to engage your target audience.
How important is the quality of my images and videos?Quality is crucial for gaining the interest and engagement of your followers.
What is the best way to gain more followers?Produce high-quality content that resonates with your target audience and encourages interaction.
