Choose the right Instagram video format specifically

To be successful on Instagram, the right video format plays a crucial role. In this tutorial, you will learn what video formats are available, what technical requirements you need to consider, and how to effectively utilize them for your growth.

Main takeaways

• Video formats are diverse and offer different benefits.
• MP4 is the standard for videos on Instagram.
• Vertical videos are ideal, especially for Stories and live broadcasts.
• The video length varies depending on the format, therefore you should plan content accordingly.

Step-by-step guide

1. Understand and choose video formats

Which video format is right for you? First, you can consider the different types of videos on Instagram: Feed videos, Stories, Live videos, and IGTV. There are specific advantages and requirements for each of these formats. Therefore, it is important to consider which format best suits your content and your target audience. In this consideration, your focus should be on what you want to convey and in what context it will be consumed.

2. Observe technical specifications

Technical requirements should not be underestimated. Your videos should always be in MP4 format as it is the standard format for most social media platforms. Keep the file size as low as possible, ideally under 50 MB, to avoid longer upload times. The aspect ratio is also important. Square and vertical formats are ideal, with a width of 1:1 to 4:5 for the feed and a vertical format of 9:16 recommended for Stories.

3. Consider length requirements

The length of your videos varies depending on the format. Feed videos should be between 3 and 60 seconds long, while in Stories, you can fit a maximum of 15 seconds. If you have longer content, it can be split into multiple stories. IGTV allows videos from a minimum of 15 seconds to 60 minutes, depending on your account. Plan these lengths in advance to achieve the best effect.

4. Work thoughtfully on content

A successful video requires time and consideration. Feed videos need a strong visual element that should stand out. The first frames should be designed to engage the viewer's attention. In contrast, stories can feel more spontaneous, often in a "behind the scenes" style. Don't forget that content for IGTV should be more structured and thought-out, as viewers tend to linger here longer.

5. The ideal environment for live videos

Live videos are very popular because they enable exclusive interaction with followers. Make sure you stream from a quiet place to guarantee clear audio and video quality. Ideally, this should be a location where your audience can hear and see you well.

6. Create and publish video content

Think about the storytelling of your video. While feed videos often tell a clear visual story, IGTV gives you more space for deeper content. This content should be engaging and well-edited, ideally set to music. With careful planning, you can ensure that your content is both informative and entertaining.

Summary – Instagram Tutorial: Choose the Right Video Format for Your Content

You have now learned the essential aspects of how to choose and create the right video format for Instagram. Consider the technical specifications and content requirements to boost your followers' engagement and effectively reach your target audience.