Tips for effective content production on Instagram

If you want to build a strong presence on Instagram, the question "Who produces my content?" is one of the key considerations. Whether you're taking photos yourself, collaborating with a photographer, or generating user content – the way you create your content has a direct impact on your reach and follower count. Let's dive into this topic and explore how you can find the right strategy for your content production.

Main insights

• Whoever produces your content has a significant influence on your brand perception.
• You can create your content yourself, use stock photos, or rely on user-generated content.
• Planning and regularly producing content are crucial for your success on Instagram.
• It's important to find the method that works best for you over time.

Step-by-step guide to content production

Step 1: Who produces your content?

Right at the beginning of these considerations is the question of who creates the content for your Instagram account. At first, it might be you, but there are numerous options to expand your content production.

Step 2: Do it yourself or outsource?

If you're in a niche like technology, it might be easier to recommend stock photo sites to curate images and videos. These platforms offer a wealth of high-quality material that you can customize for your posts. You can assemble these contents in small batches or have them edited by freelancers.

Step 3: Collaborating with photographers

Another approach is to collaborate with photographers. If you have a solid cash flow, for example, you could hire professional photographers to create a series of images or videos within a set timeframe. This way, you can ensure that you always have fresh material to post.

Step 4: Creative help from friends

Don't hesitate to ask your friends or family for help. This support can be crucial when you want to compile your first collection of images. Photo sessions with friends can not only be fun but also give your accounts more personality.

Step 5: Utilizing user-generated content

User-generated content (UGC) can be a valuable source for your Instagram content. An example is the FedEx strategy, where users share images with a specific hashtag, and the company reposts them. Encouraging your followers to create and share content can strengthen brand engagement.

Step 6: Planning and optimizing the process

To make your content production effective, it's important to have a plan. Think about how many posts you want to share per week. For example, if you want to post an image every day, you'll need seven images for the week. This gives you enough content for the whole week while still allowing flexibility.

Step 7: Staying flexible and adapting

Your content strategy is not a static document. It's perfectly fine to make adjustments over time and learn what works best for you. The content production process will grow and evolve over time.

Summary – Content production for Instagram: Who makes your content?

Creating content for Instagram can be both challenging and creative. There are many ways to produce your content – whether independently, in collaboration with others, or through user-generated content. The important thing is to find your own style and develop a structured plan to post consistently.