Successful Copywriting: Strategies for Freelancers

Anyone writing texts on the internet should not only focus on form but especially on content. Copywriting is an essential skill for this, especially when it comes to successfully attracting customers and keeping their attention. In this guide, you will receive valuable tips to help you get started as a freelancer in the field of copywriting.

Key insights

• The perspective of the customer is crucial: What benefit does it offer them?
• Think not only of features but also of emotions and benefits.
• The text should clearly communicate why the customer should take action.
• Use the "you" form to establish a personal connection.
• Continuous learning and familiarizing yourself with proven theories in copywriting is important.

Step-by-Step Guide

Understand the Customer's Perspective

When you write texts, put yourself in the shoes of your target audience. Customers are not interested in technical details but in the benefits of their purchase. In a hardware store, a customer doesn’t just want to buy a drill; they want the finished hole they can create with it. To develop the right mindset, ask yourself: "What does the customer really gain from this?" This awareness helps you communicate more effectively.

Focus on Emotions and Benefits

selling a product is more than just describing its features. The communication should focus on what the customer can achieve with the product. Instead of boasting about having the best drill in the world, talk about how it can create perfectly shaped holes where they can ultimately hang their wedding picture. It’s about establishing an emotional connection.

Center on Customer Awareness

A central building block in copywriting is customer awareness. New customers who are not yet familiar with your services or products often lack a clear idea of their own needs. You need to reach out to them specifically. Instead of offering them an immediate deal, explain the benefits and how these solutions can tackle their problems. Use clear language and convey that you understand where their challenges lie.

Stay in the First Person in Your Texts

Customers feel more addressed when they feel the text speaks directly to them. Avoid writing in the third person (we-form) and instead use "you". Phrase sentences so that the customer is addressed directly: "You receive an experienced contact person with over 10 years of experience," instead of "We offer you an experienced contact person." This creates a more personal connection and increases the likelihood of the customer responding.

Support Your Claims

When you make a claim, such as "Our code contains no unexpected errors," it is important to back up this statement with facts or explanations. Be precise: "Thanks to automated tests, we ensure our code runs smoothly." Such an approach increases the credibility of your message and builds trust with the customer.

Continuously Learn and Rely on Proven Methods

The world of copywriting offers numerous resources. An excellent book is "Kick Ass Copywriting Secrets of a Marketing Rebel" by John Carlton. Such materials enhance your knowledge of effective text creation. Also pay attention to how you formulate headlines and introductions as well as the use of bullet points.

Summary – Successful Copywriting Strategies for Freelancers

Copywriting is a fundamental skill for freelancers who want to work on the internet. By adopting the right perspective, understanding customer needs, and personalizing your texts, you create a strong connection with your target audience. By continuously learning and drawing on proven methods, you can refine your skills in copywriting and ultimately operate more successfully.