Use Google+ as a tool for better SEO performance

Search engine optimization (SEO) is a complex and often confusing topic. Many factors play a role in how a website is ranked in search engine results. An often-overlooked aspect is the influence of social networks on SEO performance. Although Google officially denies that Google+ has any impact on search results, many observations and experiences show that there is indeed a connection. In this article, we will show you how you can effectively use Google+ to increase your visibility in search results.

Key Insights

Google+ can indirectly provide positive social signals that can rank your website higher in search results. If you are active on Google+, connecting with others and posting content, you increase the likelihood of receiving important signals from friends and followers in the form of "plus ones" ("+1" votes). These signals can help you land on the top positions of search results.

Step-by-Step Guide

First, it's important that you set up a Google+ account if you don't have one yet.

Once your account is created, you should start actively creating content. This can include anything from short posts to images or links to your website. The key is to post regularly to gain your followers' attention.

Additionally, you should try to build a community around your profile. Having many followers is helpful as it increases your reach. You can invite friends, acquaintances, or even business partners to join your network and share your content.

When you post something, make sure to integrate your domain. This is crucial as the link to your website positively influences the search engine evaluation. Ensure that the content you post provides value to your readers and is relevant.

The goal is to collect likes (the so-called “+1”) for your posts. These social signals indicate a certain level of credibility and can improve your ranking in search engine results. You can actively encourage others to rate your posts with a “+1” to boost your visibility.

Another useful feature of Google+ is sharing posts. When you share links to related content or interesting articles, you can increase interaction and potentially generate comments. These interactions can create valuable social signals.

It's understandable that it can be quite challenging to post regularly and maintain interaction. Set realistic goals for yourself. You can start by posting actively daily or several times a week, and set a timeframe to maintain this enthusiasm.

Sharing content is also a good way to increase your visibility. For example, if you write about a current topic in your industry, share that post in relevant circles on Google+. This increases the likelihood of receiving feedback and interactions.

Additionally, you should enhance your posts with attractive images. Posts with images often attract more attention and have a higher chance of being shared.

To optimize your activities on Google+, it is also advisable to monitor statistics. Google+ provides analytics that can help you understand which content resonates best with your audience.

Remember not just to increase your engagement once – stay in the game! The more active you are, the more positive signals you generate. This can ultimately help you compete against other websites.

Summary – Google+ and SEO – How to Improve Your Visibility

Google+ offers you the opportunity to generate social signals through active engagement and building a network that can significantly improve your SEO performance. By posting content and sharing your domain, you open doors to better visibility and higher rankings in search results.