Reach the top with search engine optimization - SEO for up-and-comers
- 40 lessons in four hours of video training that will rank your websites on the first page of Google
- All SEO aspects of on-page and off-page optimization as well as the importance of social media
- From Norbert Weber, an experienced search engine optimization professional
State-of-the-art SEO and optimization methods that pay off! Promote your offers directly in the eyes of searchers and become the answer provider at the top of the rankings!
40 Videos, 241 minutes
Author and topic
With search engine optimization to the top - SEO for up-and-comers - 1.1 Introduction
7 minA bit about me and my work in Berlin and Munich.
Reach the top with search engine optimization - SEO for up-and-comers - 1.2 Acquiring customers via the Internet
13 minYou will never have better and more favorable opportunities to acquire new customers ... Become the number 1 in your city!
With search engine optimization to the top - SEO for up-and-comers - 1.3 OnPage optimization (as of 2015)
3 minOnPage optimization, as of 2015.
With search engine optimization to the top - SEO for up-and-comers - 1.4 OnPage optimization: Overview
14 minOverview of the eight important points of on-page optimization.
With search engine optimization to the top - SEO for up-and-comers - 1.5 Off-page optimization: Overview
7 minOverview of useful and useless off-page measures.
Onpage optimization
With search engine optimization to the top - SEO for up-and-comers - 2.1 The right URL
6 minHow to choose your domain wisely. Avoid so-called EGO domains. It's better to choose keyword domains to improve your chances of a good ranking.
With search engine optimization to the top - SEO for up-and-comers - 2.2 The right subpage URL
7 minHow to set up your subpage URL optimally to support your ranking.
With search engine optimization to the top - SEO for up-and-comers - 2.3 The right structure
6 minHow to structure websites correctly. The outlines were created with the free XMind program.
With search engine optimization to the top - SEO for up-and-comers - 2.4 The right title
9 minThe title - one of the most important pieces of information for Google. How to set it correctly.
With search engine optimization to the top - SEO for up-and-comers - 2.5 The right description
7 minHow to formulate and set the perfect description (description tag).
With search engine optimization to the top - SEO for up-and-comers - 2.6 Headings
10 minHow to create the perfect headlines.
With search engine optimization to the top - SEO for up-and-comers - 2.7 Texts
10 minTexts are important. I'll try to convince you of this in this chapter!
With search engine optimization to the top - SEO for up-and-comers - 2.8 Double content
5 minCopying is not possible on the Internet either. Therefore, write original texts that can only be found on your website.
With search engine optimization to the top - SEO for up-and-comers - 2.9 images
5 minHow to use images correctly. Place two images per 800 words of text. Also label them with your keyword and place them in the first third and after approx. 60% of the text.
With search engine optimization to the top - SEO for up-and-comers - 2.10 Internal linking
12 minInternal linking from the homepage to the main topics and from the deeper pages also to the main topics ... How to set internal links correctly.
Bonus lessons on-page optimization
With search engine optimization to the top - SEO for up-and-comers - 3.1 Mouseover anchor texts
4 minMouseover anchor texts bring another percent of success on the way to the top.
With search engine optimization to the top - SEO for up-and-comers - 3.2 Check duplicate technical content
3 minThis way you avoid duplicate technical content and the associated penalties.
With search engine optimization to the top - SEO for up-and-comers - 3.3 Avoid duplicate internal content
4 minDuplicate internal content is almost as dangerous as copying from someone else. Avoid penalties due to always having the same text on the website.
With search engine optimization to the top - SEO for up-and-comers - 3.4 Clickback - the problem with visitors
4 minClickback - the problem with visitors.
With search engine optimization to the top - SEO for up-and-comers - 3.5 Google Analytics: critical figures
3 minGoogle Analytics - critical figures.
With search engine optimization to the top - SEO for up-and-comers - 3.6 Spelling
2 minIncorrect grammar and spelling not only annoys customers, but also Google!
With search engine optimization to the top - SEO for up-and-comers - 3.7 Outbound links
5 minExternal links usually weaken your own site - but links to authority sites can strengthen your site.
Offpage optimization
With search engine optimization to the top - SEO for up-and-comers - 4.1 Off-page optimization: Introduction
2 minWhat works and what doesn't work in link building?
With search engine optimization to the top - SEO for up-and-comers - 4.2 Determine current status
6 minHow to determine the current status of your backlinks. Get to know important key figures.
With search engine optimization to the top - SEO for up-and-comers - 4.3 Backlink: Definition
7 minDefinition of backlink.
With search engine optimization to the top - SEO for up-and-comers - 4.4 Link building basics: Citations
4 minHow to start building links. Especially important for local and new websites.
With search engine optimization to the top - SEO for up-and-comers - 4.5 Citations: Practice
4 minCitations - Practice.
With search engine optimization to the top - SEO for up-and-comers - 4.6 Citations (Part 2)
6 minNext step - Citations Part 2 - Sources that no one else knows.
With search engine optimization to the top - SEO for up-and-comers - 4.7 Social signals and other entries
5 minSocial signals and other entries.
With search engine optimization to the top - SEO for up-and-comers - 4.8 Links from blog articles
9 minHow to get quality links from private blog networks.
With search engine optimization to the top - SEO for up-and-comers - 4.9 Forum links
10 minHow to win and set forum links correctly.
With search engine optimization to the top - SEO for up-and-comers - 4.10 OffPage optimization: Summary
5 minSummary of the recommended off-page measures.
Bonus lessons on off-page optimization
With search engine optimization to the top - SEO for up-and-comers - 5.1 DMOZ entry
6 minHow to submit your website to DMOZ and gain a strong trust backlink.
With search engine optimization to the top - SEO for up-and-comers - 5.2 A link from stern.de
3 minA free link from stern.de.
With search engine optimization to the top - SEO for up-and-comers - 5.3 More than a link from focus.de
5 minA link from Focus - plus article plus ranking.
Social Media
With search engine optimization to the top - SEO for up-and-comers - 6.1 Social Media: Overview
5 minI am not a fan of the topic of social media for entrepreneurs - unless they are Coca-Cola, BMW, Disney or similar. I myself and the majority of my clients have never or very rarely received a customer in the B2B sector via social media activities. The exception - via ads, i.e. paid advertising.
With search engine optimization to the top - SEO for up-and-comers - 6.2 Facebook and SEO
4 minEven if you disagree: there is no connection between Facebook and SEO.
With search engine optimization to the top - SEO for up-and-comers - 6.3 YouTube and SEO
5 minI know that the statements in this video will again lead to controversial discussions, but these are my practical experiences in the field of social media without embellishment.
With search engine optimization to the top - SEO for up-and-comers - 6.4 Google+ and SEO
6 minEven if Google denies a connection between its own Google+ product and organic search - there is a connection.
With search engine optimization to the top - SEO for up-and-comers - 6.5 Twitter and SEO
3 minTwitter and SEO - there is a small connection here.
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