Do you want to be visible online and reach your target audience? Texts are the key to that. In this chapter, I will take a look at why good texts are crucial for your search engine optimization (SEO) and how you can use them effectively.
Key insights
- Long texts are read if they are relevant.
- Google expects you to provide a reasonable amount of text to rank well in search results.
- Open and readable content has advantages over hidden texts.
Step-by-Step Guide to Creating SEO Texts
1. Understand your target audience's reading behavior
An important point is that readers have different informational needs in different contexts. If someone is looking for a cheap hairdresser, the reader will make a quick decision and not read a long text. However, for larger investments, such as purchasing a car or a digital camera, the situation is quite different. In such cases, in-depth information is required.
2. The importance of texts for Google
Google is designed to provide users with the best possible answers. Texts are the primary medium that Google analyzes. This means that you need a variety of texts to perform better in rankings. Ideal are 2,000 to 3,000 words per relevant page.
3. Focus on high-quality content
Go beyond requirements and produce content that provides real value. If you don't want to write the text yourself, you can also seek support. Just ensure that the text is well-structured and informative.
4. Make your texts visually appealing
If you have a design-heavy website, it might be that texts are hidden at the bottom of the page. Make sure that readers do not have to look for a "read more" button to find the content. The text should be visible on the main page to support reader navigation.
5. Longer texts are better for ranking
Long texts are particularly important for good ranking on Google. You should follow the recommendations and try to provide 2,000 to 3,000 words per subpage. If you cannot achieve this, it will affect your visibility.
6. Check the readability of your texts for Google
To ensure that Google can recognize your texts, you should conduct your own domain analyses. Take a close look at how Google interprets your website. Use features like the text version of the Google crawler to ensure that your important texts are read in the correct form.
7. Learn from competitors
To improve your texts, take a look at what competitors are doing who rank better in search results. Compare their content with yours and identify the gaps where you can improve further.
Summary – Climbing Up with Search Engine Optimization – SEO Texts for Up-and-Comers
Texts are an indispensable tool for success in the digital world. Long, informative content that is well-structured and readable not only helps you increase visibility on Google, but also provides real value for your target audience. Create content that appeals not only to search engines but also to readers. Don't hesitate to seek help if you need it, and keep your texts always current and relevant.
Frequently Asked Questions
How many words should an SEO text have?An SEO text should contain between 2,000 and 3,000 words to rank well.
Why are long texts important for SEO?Long texts provide more information that Google considers relevant for search queries.
Should I write texts myself or use a service provider?You can consider both options; what is important is that the text is of high quality.
How can I check if Google can read my texts?You can analyze the text version of your page with the Google crawler to ensure that content is visible.
What should I pay attention to when designing my texts?Make sure that texts are readable and prominently placed on your website, so users don't have to search for them.
