A concise and memorable domain can make the difference in the visibility of your website. However, the choice of domain is often neglected or made thoughtlessly. In this article, I will show you how to get on the fast track of search engine optimization with the right address.
Key Insights
- Choose a domain with your main keyword.
- Avoid EGO domains; instead, use keyword domains.
- The ending of the domain can impact the ranking.
- Creativity in combining numbers and letters can create new opportunities.
Step-by-Step Guide
1. Finding the Right Domain
Before you create your website, it is important to choose the right domain. If your name is Norbert Weber, you should avoid choosing the domain norbertweber.de. Instead, you should try to integrate your main keyword into the domain that serves your business purpose. For example, if you offer search engine optimization in Berlin, the domain suchmaschinenoptimierung-berlin.de would be desirable.
2. Checking Available Domains
To find out whether your desired domain is still available, visit websites like 1&1, Strato, or United Domains. There you can check your desired domain. If you find a domain you like, reserve it right away. It's advisable to also secure the.com version of the domain to enable international reach.
3. Alternatives When Unavailable
If your first choice is already taken, don't hesitate to be creative. One possible alternative could be combining your company name with your main keyword, like w3-suchmaschinenoptimierung-berlin.de. Another option could be to add numbers— for example, suchmaschinenoptimierung-berlin24.de. Google cannot read these numbers, which means they have no impact on your ranking.
4. Creative Use of Numbers
When working with numbers, you can try different combinations. For example, you could also include the area code of Berlin, 030, in your domain: suchmaschinenoptimierung-berlin030.de. This creativity can help you find a unique and memorable domain.
5. Considering Other Domain Endings
If you still don't find a suitable.de or.com domain, don't hesitate to use other endings, such as.org,.info or.net. While these are less common, they can be just as effective, especially if you are in a highly competitive market.
6. Keep Experimenting
If even these options are not successful, consider introducing additional hyphens or creative word combinations. For example: top10-suchmaschinenoptimierung-berlin.de. This allows you to make your domain more personalized.
7. Finding the Optimal Combination
The best strategy is to choose your main keyword first and then let’s say: a number combination or another leading word. I recommend not starting with “Top 10” as this appears less professional, though it can be helpful as a keyword.
8. Structuring Subpages
Once you have chosen your domain, I will guide you in the next section on how to structure your subpages correctly. The structure of the website and the arrangement of content are also significant for search engine optimization.
Summary – The Optimal URL for SEO – Step by Step to the Right Domain
The choice of the right domain is a crucial step towards improving your search engine ranking. Make sure to integrate your main keyword, be creative with numbers, and explore available alternatives.
Frequently Asked Questions
How do I find the right domain for my website?Use domain checkers on platforms like 1&1 or Strato.
Can I also use alternative domain endings?Yes, use.org,.info or.net if.de or.com are not available.
How important is the main keyword in my domain?It plays a significant role in search engine ranking and visibility.
Should I use numbers in my domain?Numbers can make sense, but only add them at the end to maintain readability.
Should I prefer.com or.de?It depends on your target audience;.de is better for local audiences, while.com is for international.
