Before your app appears in the store, it's worth taking a look at your target audience. With an app download signup form in Mailchimp, you collect email addresses from interested people long before the launch starts. This guide shows you step by step how to create a landing page that promotes your app using the "Lead generation" template. You customize the logo, texts, form fields, and buttons, check the mobile view, and finally publish the page.
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Key Takeaways
- The "Lead generation" template is significantly more extensive than simple signup pages and is particularly well suited for promoting an app.
- All Mailchimp signup pages are responsive and automatically adapt to computers and smartphones.
- You can freely design the logo, texts, fonts, form fields, and buttons.
- An incentive such as beta access or launch benefits increases the willingness to sign up.
- Use "Safe and Close" to save your changes, after which you can publish the page.
Step-by-Step Guide
Step 1: Create a Landing Page
Start in Mailchimp by clicking "Create" in the left sidebar. Then select the "Landing Page" entry. This opens the area where all landing pages are created, and you can begin the configuration.
Step 2: Set the Name and Target Audience
First, assign an internal name to your page, such as "App Launch Beta". This name only appears in your Mailchimp account and serves as your orientation. Below that, you select the audience that the signups should be directed to. In the video, the audience "healthy nutrition" is used for this; you will of course choose the appropriate list for your app. Then click "Beginnen".
Step 3: Select the "Lead generation" Template
Mailchimp offers various templates, such as a simple signup page that merely collects email addresses, or pages for payment processing. For promoting an app, the "Lead generation" option is ideal. It looks different from the other templates, is significantly more complex, and works like a complete sales page. You can include app information, additional features, and a link to Mailchimp on it. Click on this template and then confirm the next step.
Step 4: Check the Preview and Mobile View
Before you start editing, it's worth taking a look at the preview. Click "Preview" at the top to see the page as it will later appear on the computer. You can see the upper area with the form, below it the area with your app and the information, further down the additional features, and at the very end the link to Mailchimp. Via the "Mobile" view, you can also see how the page behaves on a smartphone. The elements adapt to the screen, and the form and button remain easily legible.
Step 5: Customize the Logo
Click on the logo at the top to select it. With the drag handles, you enlarge or shrink it. If you want to use a different logo, choose the "Replace" option and upload your image via "Insert". It is also possible to remove the logo entirely. This often looks tidier, especially if the focus is to be on the offer.
Step 6: Write the Headline and Text
Below the logo, you can add a text block. To do so, click on the text element and write your message in it. For an app, a short, call-to-action phrase such as "Sign up now for the launch of our new app" is suitable. Make sure your text clearly conveys what it's about and leads readers directly to signing up.
Step 7: Customize Form Fields and Style
If you click on the field in the form area, you can specify which information is requested. For an app signup, the email address and first name are usually sufficient. In the "Style" area, you change the font if you prefer a different one. In the "Settings", you adjust the width of the form, making it narrower or wider, and set the alignment, that is, left, right, or centered. An element can be sensibly aligned within a larger box. If the box is too small, there is no room for that.
Step 8: Edit the Subscribe Button
The button at the end of the form can also be labeled freely. Click on it and change the text, for example to "Sign up" or "Secure your spot now". The change is immediately visible in the preview. Keep the label short and clear so it is obvious what happens after the click.
Step 9: Design the Mockup and Create Designs
In the area below the form, you will find a mockup showing a smartphone with your app. Here you can upload your own image that shows your app. You can find suitable smartphone templates on the internet, which you then fill with a screenshot of your app. Check beforehand whether you are allowed to use Mailchimp's designs. Alternatively, the Creative Assistant offers the option to create mockups automatically. To do this, you enter a website, such as that of your app, and Mailchimp generates suitable designs. You can find these in the Content Studio area.
Step 10: Formulate Incentives for Beta Sign-up
In the lower area, you can introduce your app in more detail. Show visitors the features right away along with a screenshot of the current version. If you are offering a beta version, explain what access the participants will receive. You can also promise benefits, such as special content or in-game currency that will be credited at the final release. Such incentives significantly increase the willingness to sign up because visitors know what they get out of it.
Step 11: Save and Publish
When all the content is correct, save your work via "Safe and Close". You will find this button at the top and bottom of the page. Afterwards, you can publish the landing page and share the link with your target audience. After publishing, check the link once more on your smartphone to make sure everything works smoothly.
Summary – Creating an App Download Signup Form: Step-by-Step Guide with Mailchimp
With the "Lead generation" template, you create a comprehensive landing page in Mailchimp that promotes your app and collects sign-ups. You set the name and target audience, adjust the logo, texts, form, and button, and check the page in desktop and mobile view. A mockup with your app and a clear incentive for the beta sign-up make the page convincing. Save your changes with "Safe and Close" and then publish the page.
FAQ
Which template is suitable for promoting an app?The "Lead generation" template is particularly well suited, as it offers a complete sales page with a form, app information, and additional features.
Is the landing page also usable on a smartphone?Yes, all Mailchimp signup pages are responsive and automatically adapt to the respective screen. With the mobile view in the preview, you can check this directly.
Do I need my own smartphone mockup for my app?No, you can find a suitable smartphone design online or have one created automatically in the Creative Assistant. Ask Mailchimp beforehand whether you may use the designs with your own screenshots.
What information should the signup form ask for?For an app signup, the email address and first name are usually enough, so that the form stays short and clear.
How can I motivate visitors to sign up?You can offer beta access or promise benefits, such as in-game currency or special content at the official release.
How do I save my landing page correctly?Click on "Safe and Close"; you will find the button at the top and bottom of the page. Afterwards, you can publish the page.
