Customer acquisition on the Internet: Methods & practical tips
- Customer acquisition on the Internet: Know the methods and use them correctly yourself.
- Use the training to structure your sales channels and marketing strategies.
- From Facebook to YouTube to LinkedIn: Profit (even more) from your online presence.
- Ads, SEO & email marketing: How to attract new customers.
- Targeted approach to sell more: Start the 16+ hour course by Leon Chaudhari!
Go on an online customer acquisition campaign to skillfully place products and services - this tutorial will show you the right methods!
146 Videos, 1003 minutes
Intro to the course
Customer acquisition on the Internet: 1 | What can you expect in the course?
7 minIn this video you will find out what you can expect in the course "Customer acquisition on the Internet: Methods & Practical Tips".
Sales Funnel
Customer acquisition on the Internet: 2.1 | How is a sales funnel structured?
6 minIn this video you will learn how a sales funnel is structured.
Customer acquisition on the Internet: 2.2 | How do you design a sales funnel in practice?
12 minIn this video you will learn how to design a sales funnel.
Customer acquisition on the Internet: 2.3 | Define and analyze KPIs - how to work with KPIs correctly
10 minIn this video you will learn how KPIs are defined and what KPIs are all about.
Use Facebook pages for customer acquisition
Customer acquisition on the Internet: 3.1 | Introduction to the Facebook pages chapter
1 minThis is an introduction to the chapter. You will learn more about what to expect in this chapter.
Customer acquisition on the Internet: 3.2 | Creating a Facebook page
16 minIn this video you will learn how to create a Facebook page.
Customer acquisition on the Internet: 3.3 | Facebook pages: Branding & Setup
14 minIn this video you will learn how to optimize the branding of a Facebook page.
Customer acquisition on the Internet: 3.4 | Create button and edit tabs
8 minIn this video you will learn how to edit buttons and tabs.
Customer acquisition on the Internet: 3.5 | Sell store and services via your Facebook page
13 minIn this video you will learn how to set up a Facebook store.
Customer acquisition on the Internet: 3.6 | Other Facebook page settings
18 minIn this video you will learn more about advanced settings on a Facebook page.
Facebook ads for beginners
Customer acquisition on the Internet: 4.1 | What are Facebook ads?
3 minIn this lesson, you will learn what a Facebook ad is.
Customer acquisition on the Internet: 4.2 | Introduction to the Facebook Ads Manager
9 minIn this lesson, you will learn how the Facebook Ads Manager works.
Customer acquisition on the Internet: 4.3 | Creating a Facebook traffic ad - step by step
30 minIn this lesson, you will learn how to create a Facebook traffic ad.
Customer acquisition on the Internet: 4.4 | How big should your target group be?
11 minIn this lesson you will learn more about the size of target groups.
Customer acquisition on the Internet: 4.5 | Save and better define your target group with the target group tool
11 minIn this lesson, you will learn how the target group tool works.
Customer acquisition on the Internet: 4.6 | Define target groups (exercise)
9 minIn this lesson, you will learn how to define a target group using a practical example.
Customer acquisition on the Internet: 4.7 | Generate likes for Facebook page with Facebook interactions ad
9 minIn this lesson, you will learn how to generate likes for a Facebook page.
Customer acquisition on the Internet: 4.8 | Check image text in the Creative Hub
4 minIn this lesson, you will learn how to work with the Creative Hub tool.
Customer acquisition on the Internet: 4.9 | Why should you NOT use global targeting?
5 minIn this lesson you will learn more about global targeting options.
Facebook ads for advanced users
Customer acquisition on the Internet: 5.1 | Extended combinations
3 minIn this lesson you will learn more about advanced combinations.
Customer acquisition on the Internet: 5.2 | Create Carousel ad
10 minIn this lesson, you will learn how to create a Carousel ad.
Customer acquisition on the Internet: 5.3 | Add Instant Experience
10 minIn this lesson, you will learn how to add an Instant Experience.
Customer acquisition on the Internet: 5.4 | Create instant experience template
7 minIn this lesson, you will learn how to use an Instant Experience template.
Customer acquisition on the Internet: 5.5 | Video call ads
8 minIn this lesson, you will learn how to create a video call-to-action ad.
Customer acquisition on the Internet: 5.6 | Video content on Facebook for customer acquisition - a guide
6 minIn this lesson you will learn more about video content for customer acquisition on Facebook.
Customer acquisition on the Internet: 5.7 | Duplicate and edit advertisements
6 minIn this lesson, you will learn how to duplicate an ad.
Customer acquisition on the Internet: 5.8 | Comments under your Facebook ad - what now?
3 minIn this lesson, you will learn how to respond to comments under an advertisement.
A/B testing
Customer acquisition on the Internet: 6.1 | What is a split test?
3 minIn this lesson, you will learn how A/B split testing works.
Customer acquisition on the Internet: 6.2 | Target group split test (example)
7 minIn this lesson you will learn how a target group split test works.
Customer acquisition on the Internet: 6.3 | Split test delivery optimization
4 minIn this lesson, you will learn how a split test for delivery optimization works.
Customer acquisition on the Internet: 6.4 | Split testing of content
6 minIn this lesson, you will learn how a content split test works.
Customer acquisition on the Internet: 6.5 | Split test placement
4 minIn this lesson you will learn how a placement split test works.
Customer acquisition on the Internet: 6.6 | Conduct professional multi-level split tests
15 minIn this lesson, you will learn how multi-level split tests work.
Customer acquisition on the internet: 6.7 | Retargeting & split testing - what you should look out for
12 minIn this lesson, you will learn how retargeting and split testing belong together.
Messenger marketing
Customer acquisition on the Internet: 7.1 | Why is messenger marketing useful for customer acquisition?
5 minIn this lesson, you will learn why messenger marketing is so relevant.
Customer acquisition on the Internet: 7.2 | Messenger ad placement - step by step
15 minIn this lesson, you will learn how to create a Messenger ad.
Customer acquisition on the Internet: 7.3 | Create sponsored news ads
7 minIn this lesson, you will learn how to place a special type of Messenger ad.
Use Facebook groups for customer acquisition
Customer acquisition on the Internet: 8.1 | Creating a Facebook group - step by step
10 minIn this lesson, you will learn how to create a Facebook group.
Customer acquisition on the Internet: 8.2 | Creating content in Facebook groups
6 minIn this lesson, you will learn how to create content for a Facebook group.
Customer acquisition on the Internet: 8.3 | Place Facebook ad for Facebook groups
6 minIn this lesson, you will learn how to create a Facebook ad for Facebook groups.
Collecting email addresses through Facebook
Customer acquisition on the Internet: 9.1 | Creating a lead generation ad - step by step
15 minIn this lesson, you will learn what you need to bear in mind with regard to the GDPR when acquiring leads.
Customer acquisition on the internet: 9.2 | GDPR & leads on Facebook
5 minIn this lesson, you will learn why the GDPR is relevant for lead advertising.
Customer acquisition on the Internet: 9.3 | What do you do with the e-mail addresses afterwards?
3 minWhat do you do with the e-mail addresses afterwards?
Digital marketing for local businesses
Customer acquisition on the Internet: 10.1 | Find local listing pages & show presence
4 minIn this lesson you will learn where you can list your company locally.
Customer acquisition on the Internet: 10.2 | Place local Facebook ads
11 minIn this lesson you will learn how to place local Facebook ads.
Customer acquisition on the Internet: 10.3 | Set up chats for local company page & advertisement
11 minIn this lesson, you will learn how to set up chats for company pages.
Customer acquisition on the Internet: 10.4 | View Facebook groups in your area
4 minIn this lesson you will learn how to find local Facebook groups.
Customer acquisition on the Internet: 10.5 | Why you should always be present
4 minIn this lesson, you will learn why you should always be present online.
Instagram/Facebook ads
Customer acquisition on the Internet: 11.1 | Display advertisements in different languages
6 minIn this lesson, you will learn how to display Facebook ads in different languages.
Customer acquisition on the Internet: 11.2 | Place an ad on Instagram
9 minIn this lesson you will learn how to place Instagram ads.
Customer acquisition on the internet: 11.3 | Edit Instagram Stories in the Ads Manager
7 minIn this lesson, you will learn how to edit Instagram Stories in the Ads Manager.
Customer acquisition on the Internet: 11.4 | Edit other Instagram advertising content with Creative Tools
3 minIn this lesson, you will learn how to use the Facebook Creative Tools.
Customer acquisition on the Internet: 11.5 | Place carousel ads on Instagram
10 minIn this lesson, you will learn how to create a Carousel ad on Instagram.
ManyChat – Chat-bot marketing
Customer acquisition on the Internet: 12.1 | What is ManyChat? How do you acquire customers with ManyChat?
16 minIn this lesson you will learn how ManyChat works.
Customer acquisition on the Internet: 12.2 | Creating your first flow - step by step
7 minIn this lesson you will learn how to create a flow in ManyChat.
Customer acquisition on the Internet: 12.3 | Add tags through actions in the flow
5 minIn this lesson, you will learn how to add tags to a flow using actions.
Customer acquisition on the Internet: 12.4 | Create more complex multi-level flows
9 minIn this video you will learn how to create complex multi-level flows.
Customer acquisition on the Internet: 12.5 | Flow for cold messaging - collecting phone numbers and e-mail addresses automatically
6 minIn this video you will learn how to collect customer data with a flow.
Customer acquisition on the Internet: 12.6 | Review of a complex flow and complete analysis of the tools
5 minIn this video you will learn how successful flows are structured.
Customer acquisition on the Internet: 12.7 | Insert delays in flows
5 minIn this video you will learn how to incorporate delays into a flow.
Customer acquisition on the Internet: 12.8 | Creating a digital product launch flow with delays
7 minIn this video you will learn how to promote digital products with a flow.
Customer acquisition on the Internet: 12.9 | Working with conditions in a flow
4 minIn this video you will learn how to work with conditions.
Customer acquisition on the Internet: 12.10 | Create complex conditions flows
7 minIn this video you will learn how to create complex condition flows.
Customer acquisition on the Internet: 12.11 | Working with randomizers in a flow
7 minIn this video you will learn how to integrate Randomizer into a flow.
Customer acquisition on the Internet: 12.12 | Create menu
5 minIn this video you will learn how to create a menu.
Customer acquisition on the Internet: 12.13 | Create default reply and increase phone calls
3 minIn this video you will learn how to create a default reply.
Customer acquisition on the Internet: 12.14 | Set welcome message
5 minIn this video you will learn how to create a welcome message.
Customer acquisition on the Internet: 12.15 | Add keywords and send automated messages
4 minIn this video you will learn how to add keywords.
Customer acquisition on the Internet: 12.16 | Create sequences
9 minIn this video you will learn how to create sequences.
Customer acquisition on the Internet: 12.17 | Add rules
3 minIn this video you will learn how to add rules.
Customer acquisition on the Internet: 12.18 | Broadcasting
3 minIn this video you will learn how broadcasting works.
Customer acquisition on the Internet: 12.19 | Bar Growth Tool - Setup
6 minIn this video you will learn how the Bar Growth Tool works.
Customer acquisition on the Internet: 12.20 | Growth Tools - Create a landing page
6 minIn this video you will learn how to use landing Pages as a growth tool.
Mailchimp – Email marketing from A to Z
Customer acquisition on the Internet: 13.1 | Introduction to Mailchimp
6 minIn this video you will learn how Mailchimp works and what Mailchimp is.
Customer acquisition on the Internet: 13.2 | Create audience in Mailchimp
5 minIn this video you will learn how to create an audience in Mailchimp.
Customer acquisition on the Internet: 13.3 | Create campaign and send newsletter
20 minIn this video you will learn how to create a campaign.
Customer acquisition on the Internet: 13.4 | Using templates for a newsletter
7 minIn this video you will learn how newsletter templates work.
Customer acquisition on the Internet: 13.5 | Create a landing page in Mailchimp to collect email addresses
6 minIn this video, you'll learn how to use Mailchimp Landing Pages to collect email addresses.
Customer acquisition on the internet: 13.6 | 5 important concepts from the GDPR for your email marketing
7 minIn this video you will learn more about 5 important concepts with regard to the GDPR.
Copywriting for email marketing
Customer acquisition on the Internet: 14.1 | Why is copywriting so important?
4 minIn this video you will learn why copywriting is so important for companies.
Customer acquisition on the Internet: 14.2 | Be on the same level as your readers
6 minIn this video, you'll learn about copywriting strategy one, which you can use to optimize landing page conversion rates.
Customer acquisition on the Internet: 14.3 | Name advantages of the product in the e-mail copy
7 minIn this video, you'll learn about copywriting strategy two, which you can use to optimize landing page conversion rates.
Customer acquisition on the Internet: 14.4 | Personalize your emails
6 minIn this video, you'll learn about copywriting strategy three, which you can use to optimize landing page conversion rates.
Customer acquisition on the Internet: 14.5 | Brevity is the spice of life
5 minIn this video, you'll learn about copywriting strategy four, which you can use to optimize landing page conversion rates.
Customer acquisition on the Internet: 14.6 | Your target group wants to get from A to B
7 minIn this video, you'll learn about copywriting strategy five that you can use to optimize landing page conversion rates.
Customer acquisition on the Internet: 14.7 | Choose your words wisely
6 minIn this video, you'll learn about copywriting strategy six, which you can use to optimize landing page conversion rates.
Customer acquisition on the internet: 14.8 | Use storytelling in your emails
6 minIn this video, you'll learn about copywriting strategy seven, which you can use to optimize landing page conversion rates.
Customer acquisition on the Internet: 14.9 | Choose language that encourages responses
2 minIn this video, you'll learn about copywriting strategy eight that you can use to optimize landing page conversion rates.
Customer acquisition on the Internet: 14.10 | A/B split testing for your emails
5 minIn this video, you'll learn about copywriting strategy nine that you can use to optimize landing page conversion rates.
Customer acquisition on the Internet: 14.11 | A good CTA makes the difference
3 minIn this video, you'll learn about copywriting strategy ten that you can use to optimize landing page conversion rates.
Customer acquisition on the Internet: 14.12 | Give people an outlook
4 minIn this video, you'll learn about copywriting strategy eleven that you can use to optimize landing page conversion rates.
FunnelCockpit
Customer acquisition on the Internet: 15.1 | What is FunnelCockpit?
5 minIn this video you will learn what FunnelCockpit is.
Customer acquisition on the Internet: 15.2 | Overview of all tools
6 minIn this video you will get to know all the tools in FunnelCockpit.
Customer acquisition on the Internet: 15.3 | Activating the funnel template and the first steps
6 minIn this video you will learn how to activate funnel templates.
Customer acquisition on the Internet: 15.4 | Fill in and change funnel template
13 minIn this video you will learn how to fill out a funnel template.
Customer acquisition on the Internet: 15.5 | Change navigation in funnel template
4 minIn this video you will learn how to edit the navigation in FunnelCockpit.
Customer acquisition on the Internet: 15.6 | Edit CTA buttons
5 minIn this video you will learn how to edit CTA buttons.
Customer acquisition on the Internet: 15.7 | View elements, styling, overlays and setup
6 minIn this video you will learn how to edit the setup settings.
Customer acquisition on the Internet: 15.8 | Add elements and edit footer
5 minIn this video you will learn how to add elements.
Customer acquisition on the Internet: 15.9 | Second step in setting up the funnel
2 minIn this video you will learn how to set up the second step in the funnel.
Customer acquisition on the Internet: 15.10 | Example of a template funnel
7 minIn this video, you will learn how a funnel works using an example.
Customer acquisition on the Internet: 15.11 | Insert imprint and privacy policy
3 minIn this video you will learn how to add an imprint.
Customer acquisition on the Internet: 15.12 | Creating your own funnel - step by step
14 minIn this video you will learn how to create a funnel.
Customer acquisition on the Internet: 15.13 | Which button colors should you never use?
5 minLearn more about button colors in this video.
Customer acquisition on the Internet: 15.14 | How should a sales page be structured?
9 minIn this video you will learn how to structure a sales page.
Customer acquisition on the Internet: 15.15 | Summary - Funnel marketing
10 minThis is a summary on the subject of funnel marketing.
Customer acquisition on the Internet: 15.16 | Funnel marketing and retargeting options - make your funnel profitable
16 minIn this video you will learn more about retargeting functions.
LinkedIn marketing
Customer acquisition on the Internet: 16.1 | Introduction to LinkedIn and LinkedIn profiles
5 minLearn more about LinkedIn profiles in this video.
Customer acquisition on the Internet: 16.2 | Posting articles and writing articles
6 minIn this video you will learn how to write articles and create posts.
Customer acquisition on the Internet: 16.3 | Confirm knowledge and edit profile
5 minIn this video you will learn how knowledge works on LinkedIn.
LinkedIn ads
Customer acquisition on the Internet: 17.1 | Introduction to LinkedIn ads
3 minIn this video you will learn how LinkedIn ads work.
Customer acquisition on the Internet: 17.2 | Create advertising account and campaign goals (overview)
5 minIn this video you will learn how to create a LinkedIn advertising account.
Customer acquisition on the Internet: 17.3 | Creating a LinkedIn ad - step by step
13 minIn this video you will learn how to create a LinkedIn ad.
Customer acquisition on the Internet: 17.4 | Add content for the ad
6 minIn this video you will learn how to add content to an ad.
Customer acquisition on the Internet: 17.5 | How to delete a campaign?
1 minIn this video you will learn how to delete a campaign.
Customer acquisition on the Internet: 17.6 | LinkedIn Ads Manager Tools
6 minIn this video you will learn how to use the Campaign Manager tools.
Customer acquisition on the Internet: 17.7 | Create text ad
7 minIn this video you will learn how to create a text ad.
Customer acquisition on the Internet: 17.8 | Create brand awareness ad
5 minIn this video you will learn how to create a brand awareness ad.
Customer acquisition on the Internet: 17.9 | Create Carousel ads on LinkedIn
6 minIn this video you will learn how to create a Carousel ad.
Google Ads
Customer acquisition on the Internet: 18.1 | Why Google Ads?
5 minIn this video you will learn how Google Ads work.
Customer acquisition on the Internet: 18.2 | Account setup and first YouTube video ad
4 minIn this video you will learn how an account works and how to place YouTube ads.
Customer acquisition on the Internet: 18.3 | Account overview Google Ads account
7 minIn this video you will get to know the Google Ads account better.
Customer acquisition on the Internet: 18.4 | Create brand awareness ad
13 minIn this video you will learn how to create a brand awareness ad.
Customer acquisition on the Internet: 18.5 | Create search ad
13 minIn this video you will learn how to create a search ad.
Content marketing on Quora
Customer acquisition on the Internet: 19.1 | What is Quora? How can you use it for customer acquisition?
10 minIn this video you will learn how Quora works.
Customer acquisition on the Internet: 19.2 | How do you write a good Quora answer?
6 minIn this video you will learn how to write a good Quora answer.
Customer acquisition on the Internet: 19.3 | What reach is possible?
3 minIn this video you will learn how to maximize your reach on Quora.
Customer acquisition on the Internet: 19.4 | Can you integrate links? If so, which ones?
3 minIn this video you will learn to what extent you are allowed to integrate links into replies.
Customer acquisition on the Internet: 19.5 | Will Quora still be worthwhile in the future?
4 minIn this video you will learn whether Quora will still be worthwhile in the future.
YouTube marketing
Customer acquisition on the Internet: 20.1 | Why YouTube marketing?
3 minIn this video you will learn why YouTube marketing is essential.
Customer acquisition on the Internet: 20.2 | Start your own channel
2 minIn this video you will learn how to start a YouTube channel.
Customer acquisition on the Internet: 20.3 | What kind of videos should you record?
4 minIn this video you will learn what kind of videos you should create.
Customer acquisition on the Internet: 20.4 | Technology for recording, editing and cutting videos
6 minIn this video you will learn how to record good videos.
Customer acquisition on the Internet: 20.5 | Vlogging setup and cameras
9 minIn this video you will learn what a good vlogging setup looks like.
Customer acquisition on the Internet: 20.6 | Integrate advertising into your videos
4 minIn this video you will learn how to integrate advertising into videos.
Customer acquisition on the Internet: 20.7 | Why you should definitely start a Facebook group
3 minIn this video you will learn why you should start a Facebook group.
SEO on YouTube
Customer acquisition on the Internet: 21.1 | Keyword research and setting keywords correctly
2 minIn this video you will learn how to use keywords correctly.
Customer acquisition on the Internet: 21.2 | Why is SEO on YouTube so important? What is SEO?
10 minIn this video you will learn why YouTube SEO is so important.
Customer acquisition on the Internet: 21.3 | Increase YouTube video retention
5 minIn this video you will learn how to increase video retention.
Customer acquisition on the Internet: 21.4 | YouTube algorithm explained
8 minIn this video you will learn how the YouTube algorithm works.
Customer acquisition on the Internet: 21.5 likes and dislikes on YouTube videos
3 minIn this video you will learn how likes and dislikes work.
Customer acquisition on the Internet: 21.6 | YouTube - create an interesting thumbnail
5 minIn this video you will learn how to create an interesting thumbnail.
Customer acquisition on the Internet: 21.7 | Create thumbnail for YouTube in Canva
9 minIn this video you will learn how to create a thumbnail in Canva.
Customer acquisition on the Internet: 21.8 | Generate more comments on YouTube
4 minIn this video you will learn how to generate more comments on YouTube.
Customer acquisition on the Internet: 21.9 | Add keywords to YouTube channel
2 minIn this video you will learn how to add keywords to the channel.
Customer acquisition on the Internet: 21.10 | Optimize YouTube channel description
3 minIn this video you will learn how to optimize the channel description.
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