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Reach the top with search engine optimization - SEO for up-and-comers Language: German

Reach the top with search engine optimization - SEO for up-and-comers

Online Marketing & Business, Business, Marketing & Sales, Web design, CMS & development · 40 Videos · 4 h Video training · German Norbert M. Weber by Norbert M. Weber

Search. Find. Meet. In Germany, over 600 million Google queries are made every day. Needs that often find a satisfying answer on the very first hit page. Those who are at the top of the list provide their own answers and gain customers and contacts! Norbert Weber, expert in the field of modern search engine optimization, guides your offers step by step to the Google top ranking. 40 lessons, four hours of video training and practical explanations for the increasing success of your websites! SEO knowledge that will make your products or services clearly visible.

  • 40 lessons in four hours of video training that will rank your websites on the first page of Google
  • All SEO aspects of on-page and off-page optimization as well as the importance of social media
  • From Norbert Weber, an experienced search engine optimization professional

State-of-the-art SEO and optimization methods that pay off! Promote your offers directly in the eyes of searchers and become the answer provider at the top of the rankings!

Note
Nice that you are interested in this content. There is a newer version. To the newer package: SEO training: Maximize your online visibility with search engine optimization
content

40 Videos, 241 minutes

Author and topic

5 Videos · 44 minutes
01 Open free of charge

With search engine optimization to the top - SEO for up-and-comers - 1.1 Introduction

7 min

A bit about me and my work in Berlin and Munich.

67 MB To the text tutorial: SEO for Beginners – Tips for Onpage and Offpage Optimization
02 Open

Reach the top with search engine optimization - SEO for up-and-comers - 1.2 Acquiring customers via the Internet

13 min

You will never have better and more favorable opportunities to acquire new customers ... Become the number 1 in your city!

53 MB To the text tutorial: Acquiring new customers through targeted SEO strategies
03 Open

With search engine optimization to the top - SEO for up-and-comers - 1.3 OnPage optimization (as of 2015)

3 min

OnPage optimization, as of 2015.

18 MB To the text tutorial: Onpage Optimization: The Foundation for SEO Success
04 Open

With search engine optimization to the top - SEO for up-and-comers - 1.4 OnPage optimization: Overview

14 min

Overview of the eight important points of on-page optimization.

64 MB To the text tutorial: On-page optimization for better visibility in search engines
05 Open

With search engine optimization to the top - SEO for up-and-comers - 1.5 Off-page optimization: Overview

7 min

Overview of useful and useless off-page measures.

36 MB To the text tutorial: Off-page optimization: Strategically building backlinks

Onpage optimization

10 Videos · 77 minutes
06 Open

With search engine optimization to the top - SEO for up-and-comers - 2.1 The right URL

6 min

How to choose your domain wisely. Avoid so-called EGO domains. It's better to choose keyword domains to improve your chances of a good ranking.

18 MB To the text tutorial: Optimize your URL for better SEO rankings
07 Open

With search engine optimization to the top - SEO for up-and-comers - 2.2 The right subpage URL

7 min

How to set up your subpage URL optimally to support your ranking.

23 MB To the text tutorial: Optimal subpage URLs for effective SEO
08 Open

With search engine optimization to the top - SEO for up-and-comers - 2.3 The right structure

6 min

How to structure websites correctly. The outlines were created with the free XMind program.

13 MB
09 Open

With search engine optimization to the top - SEO for up-and-comers - 2.4 The right title

9 min

The title - one of the most important pieces of information for Google. How to set it correctly.

28 MB To the text tutorial: Perfect Title Tag for SEO - This is how valuable the Title is
10 Open

With search engine optimization to the top - SEO for up-and-comers - 2.5 The right description

7 min

How to formulate and set the perfect description (description tag).

25 MB To the text tutorial: Optimizing SEO Description - Guide for Better Visibility
11 Open

With search engine optimization to the top - SEO for up-and-comers - 2.6 Headings

10 min

How to create the perfect headlines.

52 MB To the text tutorial: Optimal Headlines for SEO – How to Rank Better
12 Open

With search engine optimization to the top - SEO for up-and-comers - 2.7 Texts

10 min

Texts are important. I'll try to convince you of this in this chapter!

95 MB To the text tutorial: Writing SEO texts for better online visibility
13 Open

With search engine optimization to the top - SEO for up-and-comers - 2.8 Double content

5 min

Copying is not possible on the Internet either. Therefore, write original texts that can only be found on your website.

32 MB To the text tutorial: Avoid duplicate content – SEO tips for your website
14 Open

With search engine optimization to the top - SEO for up-and-comers - 2.9 images

5 min

How to use images correctly. Place two images per 800 words of text. Also label them with your keyword and place them in the first third and after approx. 60% of the text.

27 MB To the text tutorial: Optimal use of images for SEO texts
15 Open

With search engine optimization to the top - SEO for up-and-comers - 2.10 Internal linking

12 min

Internal linking from the homepage to the main topics and from the deeper pages also to the main topics ... How to set internal links correctly.

68 MB To the text tutorial: Internal linking for better SEO

Bonus lessons on-page optimization

7 Videos · 25 minutes
16 Open

With search engine optimization to the top - SEO for up-and-comers - 3.1 Mouseover anchor texts

4 min

Mouseover anchor texts bring another percent of success on the way to the top.

10 MB To the text tutorial: Use mouseover anchor texts for better SEO rankings
17 Open

With search engine optimization to the top - SEO for up-and-comers - 3.2 Check duplicate technical content

3 min

This way you avoid duplicate technical content and the associated penalties.

8 MB To the text tutorial: Avoiding Duplicate Content - How to Improve Your Ranking
18 Open

With search engine optimization to the top - SEO for up-and-comers - 3.3 Avoid duplicate internal content

4 min

Duplicate internal content is almost as dangerous as copying from someone else. Avoid penalties due to always having the same text on the website.

16 MB To the text tutorial: Avoid duplicate internal content – Here's how to optimize your website
19 Open

With search engine optimization to the top - SEO for up-and-comers - 3.4 Clickback - the problem with visitors

4 min

Clickback - the problem with visitors.

21 MB To the text tutorial: Effective strategies against clickback problems
20 Open

With search engine optimization to the top - SEO for up-and-comers - 3.5 Google Analytics: critical figures

3 min

Google Analytics - critical figures.

7 MB To the text tutorial: Analysis of the bounce rate and session duration in Google Analytics
21 Open

With search engine optimization to the top - SEO for up-and-comers - 3.6 Spelling

2 min

Incorrect grammar and spelling not only annoys customers, but also Google!

4 MB To the text tutorial: Spelling and grammar for better SEO rankings
22 Open

With search engine optimization to the top - SEO for up-and-comers - 3.7 Outbound links

5 min

External links usually weaken your own site - but links to authority sites can strengthen your site.

18 MB To the text tutorial: Optimize Outgoing Links - Your Guide for Better SEO

Offpage optimization

10 Videos · 58 minutes
23 Open

With search engine optimization to the top - SEO for up-and-comers - 4.1 Off-page optimization: Introduction

2 min

What works and what doesn't work in link building?

9 MB To the text tutorial: Strategies for Successful Link Building in SEO
24 Open

With search engine optimization to the top - SEO for up-and-comers - 4.2 Determine current status

6 min

How to determine the current status of your backlinks. Get to know important key figures.

14 MB To the text tutorial: Backlink Analysis Made Easy – Your Practical Guide
25 Open

With search engine optimization to the top - SEO for up-and-comers - 4.3 Backlink: Definition

7 min

Definition of backlink.

23 MB To the text tutorial: Optimize backlinks for better visibility
26 Open

With search engine optimization to the top - SEO for up-and-comers - 4.4 Link building basics: Citations

4 min

How to start building links. Especially important for local and new websites.

7 MB To the text tutorial: Link Building for Local Websites: Strategically Utilizing Citations
27 Open

With search engine optimization to the top - SEO for up-and-comers - 4.5 Citations: Practice

4 min

Citations - Practice.

13 MB To the text tutorial: Citations effectively use - Entry in directories for SEO
28 Open

With search engine optimization to the top - SEO for up-and-comers - 4.6 Citations (Part 2)

6 min

Next step - Citations Part 2 - Sources that no one else knows.

18 MB To the text tutorial: SEO through Citations – How to Boost Your Ranking
29 Open

With search engine optimization to the top - SEO for up-and-comers - 4.7 Social signals and other entries

5 min

Social signals and other entries.

17 MB To the text tutorial: Use social signals for better visibility
30 Open

With search engine optimization to the top - SEO for up-and-comers - 4.8 Links from blog articles

9 min

How to get quality links from private blog networks.

34 MB To the text tutorial: High-quality links from blog articles for your SEO strategy
31 Open

With search engine optimization to the top - SEO for up-and-comers - 4.9 Forum links

10 min

How to win and set forum links correctly.

35 MB
32 Open

With search engine optimization to the top - SEO for up-and-comers - 4.10 OffPage optimization: Summary

5 min

Summary of the recommended off-page measures.

48 MB To the text tutorial: Effective link building for search engine optimization

Bonus lessons on off-page optimization

3 Videos · 14 minutes
33 Open

With search engine optimization to the top - SEO for up-and-comers - 5.1 DMOZ entry

6 min

How to submit your website to DMOZ and gain a strong trust backlink.

26 MB To the text tutorial: DMOZ entry for your website – guide to visibility
34 Open

With search engine optimization to the top - SEO for up-and-comers - 5.2 A link from stern.de

3 min

A free link from stern.de.

7 MB To the text tutorial: Receive a free link from stern.de
35 Open

With search engine optimization to the top - SEO for up-and-comers - 5.3 More than a link from focus.de

5 min

A link from Focus - plus article plus ranking.

32 MB To the text tutorial: How to effectively benefit from a link from Focus

Social Media

5 Videos · 23 minutes
36 Open

With search engine optimization to the top - SEO for up-and-comers - 6.1 Social Media: Overview

5 min

I am not a fan of the topic of social media for entrepreneurs - unless they are Coca-Cola, BMW, Disney or similar. I myself and the majority of my clients have never or very rarely received a customer in the B2B sector via social media activities. The exception - via ads, i.e. paid advertising.

42 MB
37 Open

With search engine optimization to the top - SEO for up-and-comers - 6.2 Facebook and SEO

4 min

Even if you disagree: there is no connection between Facebook and SEO.

12 MB To the text tutorial: Facebook and SEO: The Often Underrated Influence
38 Open

With search engine optimization to the top - SEO for up-and-comers - 6.3 YouTube and SEO

5 min

I know that the statements in this video will again lead to controversial discussions, but these are my practical experiences in the field of social media without embellishment.

24 MB To the text tutorial: YouTube SEO strategies for visibility
39 Open

With search engine optimization to the top - SEO for up-and-comers - 6.4 Google+ and SEO

6 min

Even if Google denies a connection between its own Google+ product and organic search - there is a connection.

25 MB To the text tutorial: Use Google+ as a tool for better SEO performance
40 Open

With search engine optimization to the top - SEO for up-and-comers - 6.5 Twitter and SEO

3 min

Twitter and SEO - there is a small connection here.

11 MB To the text tutorial: Twitter for SEO - How to Increase Your Online Visibility
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