Customer acquisition with blog posts: Practical steps to success

You are at the beginning of your blogging journey and want to learn how to acquire customers through Facebook and Google AdWords? It's not necessary to create new content every day or formulate perfectly polished posts. Instead, the magic word is: consistency and strategy. This guide will show you how to make your blogging practice sustainable and effective.

Main takeaways

• Quality over quantity: Done is better than perfect.
• Regular publishing keeps your audience engaged.
• An editorial plan supports you in the creative process.
• Execution doesn't have to be elaborate – just start.
• Use Facebook strategically to spread your content.

Step 1: Focus on quality rather than quantity

When you start blogging, the focus is not on posting every day. Instead, it is more sensible to publish blog posts occasionally and strategically. With just a few well-written articles, you can lay the foundation for your success.

Step 2: Develop a posting regularity

From the start, it is important to publish content regularly. Once a week or twice a month is perfectly sufficient, as long as you stick with it. You should not publish posts irregularly, as your audience will quickly forget what you have to offer them.

Step 3: Use the 80/20 rule

The Pareto principle states that you can achieve 80% of the results with 20% of the effort. Strategically plan some blog posts and focus on promoting them through Facebook and Google Ads. You don’t have to do everything perfectly; you should take a pragmatic approach.

Step 4: The editorial plan as a helpful tool

Create an editorial plan that helps you organize your ideas and keep a clear overview of your planned posts. You don’t have to go about it dogmatically, but it should provide you with a structure that allows you to be creative while still publishing on time.

Step 5: Start simple and take small steps

Don’t wait until you have developed the perfect strategy. Just start writing and publishing. Perfect drafts that never see the light of day are worthless. A published blog post is far more valuable than one that remains only in your drafts.

Step 6: Share your content on social media

Once you have created some content, the next step is to actively share it on Facebook. This way, you make your content visible and start engaging with your audience.

Step 7: Analyze the performance of your content

With tools like Google Analytics, you can track which content performs well and which does not. These insights help you adjust your strategy and optimize it effectively.

Summary – Customer acquisition via Facebook and Google AdWords: Practical implementation for bloggers

You have now learned the steps to begin your blogging practice and acquire customers through Facebook and Google AdWords. Remember, it's not about being perfect. Focus on the essentials: regular publications and strategic sharing of your content.