Keywords for freelancers: The best strategies for customer acquisition

Gaining new customers is crucial for freelancers. In an increasingly digital world, platforms like Facebook and Google AdWords are valuable tools to gain visibility and create effective campaigns. In this guide, you will learn how to reach your target audience and successfully market your services through precise keyword research.

Main Insights

• Keyword research is the key to reaching your target audience.
• A good keyword planner helps find relevant terms.
• The right niche and less competitive keywords can lower costs per click and increase efficiency.
• Investments in advertising should be viewed as long-term strategies.

Step-by-Step Guide to Finding Keywords

1. How to Find Your Keywords

Start with a basic consideration: perhaps you already have a specific niche in mind? Then use the keyword planner to discover specific keywords. Go into the tool and enter your website address or a relevant phrase. This will help you generate initial ideas for your keywords.

2. Analyze Search Queries

Once you are using the keyword planner, you can analyze the search queries. You should determine the terms that are often entered. An example could be “WordPress freelancer,” which has numerous searches. Use these results to decide if you need to adjust your keywords.

3. Compare Click Prices

Make sure to check the cost per click (CPC) displayed for each keyword. A high price may indicate that there is a lot of competition for that term. For instance, a click for “WordPress developer” could cost €11.50. Consider whether you are willing to make this investment for potential customers.

4. Consider the Conversion Rate

It is advisable to calculate how many clicks are needed to actually win an order. Assume you need 50 clicks for a job, then you need to realistically budget your expenses. To operate profitably, the value of the order should be significantly higher than the advertising costs.

5. Find Specific Niche Keywords

General terms like “web design” are often competitive. Instead, look for specific niche keywords, e.g., “WordPress agency.” Such terms may have fewer searches but often also less competition.

6. Vary Your Keywords

It can be helpful to test variations of your keywords to address different target audiences. Use terms like “WordPress service provider” or “WordPress programmer” to uncover more search queries. A broad keyword strategy increases visibility and potential for inquiries.

7. Analyze Purchase Intent

Pay attention to keywords that signal purchase intent, such as “WordPress costs.” Such terms clearly indicate that users are ready to receive information about specific services. Use these keywords effectively in your campaigns.

8. Launch Your Campaign

Now that you have created a list of relevant keywords, it's time to launch your first ads. Ensure that your ads refer to relevant content that corresponds to the users' search intentions. This way, you create the highest possible relevance and a good click-through rate.

Summary – Customer Acquisition via Facebook and Google AdWords: Strategies for Freelancers

Targeted research and use of keywords is an essential strategy for acquiring new customers. By finding specific terms that fit your niche and considering the cost per click, you can create effective campaigns and increase your visibility. Regularly analyze your results to optimize the efficiency of your marketing efforts.