Strategies for Customer Acquisition through Facebook and Google AdWords

A targeted customer acquisition can take your business to the next level. Especially the platforms Facebook and Google AdWords offer you valuable tools to reach potential customers. This guide will walk you through the steps of an effective Facebook funnel to generate inquiries and best address your target audience. Let's get started!

Key insights

• Building a relationship is central to customer retention.
• Target audience recognition occurs through precise targeting.
• Retargeting increases the likelihood that prospects will respond to your offers.
• Generating leads requires well-thought-out offers and content.

Step-by-Step Guide

Step 1: Audience Building

The first step in your campaign should focus on audience building. It is crucial to identify individuals who may have an interest in your product or service. You start with a precise targeting approach based on targeting options. This means you run an ad that refers to a specific blog post, for example: your-url/blogpost. It is important that you install your Facebook pixel to track the pages visited. This will allow us to perform retargeting later.

Step 2: Budget Management for Traffic

Plan a budget that aligns with your goals. For a total budget, I recommend spending about 20 euros per day, with half allocated for the traffic campaign. Here, it's important to manage the budget distribution wisely. Beginners should focus on building a certain volume before spending additional money on retargeting campaigns.

Step 3: Lead Generation with eBook Offer

After you have increased traffic, the next step is lead generation. In the first four days of your campaign, you offer a valuable eBook that is of interest to your target audience. Assuming your target audience consists of shop operators, you could offer an eBook on conversion optimization. Your budget for this ad might be about 4 euros per day. This way, you collect leads and start gathering email addresses for future contacts.

Step 4: Building Trust Through Content

After lead generation, the next logical step is building trust. Following the eBook offer, you should provide users with additional valuable content. An "About Me" page could be useful here, positioning you as an expert in your field. This page could be promoted along with additional blog posts that are relevant to your target audience. The goal is to further strengthen awareness of your company and underscore your expert status.

Step 5: Offering Contact

Once multiple touchpoints are actively present, it makes sense to promote a contact form. This can be done in the form of a sponsored ad where you, for example, offer a free consultation. One example would be to address shop operators and provide them with direct assistance in conversion optimization. This should happen in days 13 to 16 after the campaign launch. Be sure to formulate a clear message that highlights relevance for the target audience.

Step 6: Use Multiple Campaigns for Engagement

To offer a broader range of customization options, it is advisable to use multiple campaigns with different approaches. For example, you can create specialized ads for maintaining and developing your services that address different pain points of the target audience. This increases the chance that prospects will actually engage instead of simply ignoring the ad.

Step 7: Ad Management and Optimization

Once the ads are running, keep an eye on the performance data. Facebook targeting allows you to analyze and adjust audience segments. You can create lookalike audiences to increase reach. Feedback and interactions will help you decide when and how long to run which campaigns, ensuring optimized contact engagement.

Summary - Customer Acquisition Through Facebook and Google AdWords: Step-by-Step Guide to a Sample Campaign

You have now learned the basics and steps for successful customer acquisition through Facebook and Google AdWords. With a targeted approach and the right content, you increase your chances of converting prospects into paying customers.